Marketing Analytics Manager

Description

JOB SUMMARY

This position leads a team to provide assistance in identifying and supporting the marketing analysis needs of SouthStar Energy's Mass Markets. Responsibilities include determining, creating, and automating the next generation of marketing reporting, providing ad hoc analysis, creating business cases and models to determine optimal strategies, and developing recommendations for improved campaign performance to each Market Manager. This reporting and analysis will cross channels, markets, customer segments, and will seek to optimize acquisition and retention efforts to improve profitability.

JOB RESPONSIBILITIES & ACCOUNTABILITIES BY COMPETENCY

Functional Expertise:

• Determine, create and enhance new ongoing reports required to analyze an ever-changing business.

• Create ad hoc reports as needed in support of Market Managers, Managing Director or Mass Markets, and SVP Retail Operations.

• Lead three Analysts to deliver upon required analysis.

• Provide analysis and supporting data for monthly pricing and hedging analysis.

• Direct marketing lists based upon marketing strategy.

• Provide recommendations to Market Managers regarding optimal strategies based upon analytics.

Business Acumen:

• Works with the Managing Director, Mass Markets and market managers to provide data support and program analytics to support the marketing efforts for the SoutStar.

• Provides direction regarding improved/enhanced tools.

• Develops key performance indicators for each market and segment.

• Convert disparate data into usable information to ensure optimal decision making.

Engagement:

• Provide analysis and subsequent recommendations to ensure that marketing departmental objectives, goals and KPIs are met.

• Participate in cross-functional teams to ensure market plan execution.

• Coordinate with other departments to ensure accuracy of data and reporting across all areas of the retail organization.

Driving Results:

• Consolidates, analyzes, and reports channel performance in meeting key financial and operational goals.

• Ensures financial and business tracking systems evolve to meet business needs and continual process improvement.

• Provides input into all SSE marketing plans.

• Tracks, evaluates and monitors marketing initiatives to achieve marketing, financial and business goals.

• Work with the Managing Director, Mass Markets and market manager to analyze all existing direct marketing channels (web, direct mail, call center, etc.) and programs and create recommendation for improvement.

• Determine overall campaign effectiveness including ROI analysis, acquisition costs and campaign profitability for the Company's markets.

QUALIFICATIONS

Education, Certifications/Licenses:

• Required: Bachelor's Degree in Finance or Marketing

• Preferred: Masters Degree in Business Administration

Related Work Experience:

Required:

• 10 years in marketing and/or data analytics in a business-to-consumer environment.

• Proven success in participating in cross-functional teams in market planning and data reporting.

Preferred:

• Previous experience in a direct marketing/analytics environment for a service-related industry (financial services, insurance or warranty).

Specific Skills & Knowledge:

Required:

• Exceptional analytical and communication skills.

• Strong strategic thinking capabilities and the proven ability to translate quantitative analysis into actionable items and/or recommendations.

• Experience in tracking various forms of marketing effectiveness including advertising, direct response, and integrated market planning.

• Experience creating financial models to simulate new ideas, concepts or channels.

• Strong attention to detail.

• Proficient in MS-SQL Server

• Proficient with MS-Access

• Proficient with MS-Excel

Preferred:

• Proficient in Microsoft Power BI or Tableau

• Proficient with MS-Access

• Proficient with MS-Excel

Working Conditions/Physical Requirements:

• Minimal travel required ( • Will be working in an office environment.

• Physical requirements minimal.

Disclaimer:

This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.

Southern Company Gas provides for the energy needs of millions of U.S. households and businesses. As the largest natural gas-only distribution company in the United States, with more than 150 years of history behind us, we're working to ensure that Americans have access to an abundant, safely delivered supply of natural gas for decades to come. We offer our customers a wide range of energy services under one umbrella: seven regulated utilities as well as non-regulated businesses that offer retail, wholesale and storage services.

Southern Company (NYSE: SO) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at www.southerncompany.com.

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: Southern Company Gas

Job Type: Standard

Travel (Up to): No

Work Location(s):

Southern Company Headquarters - 30 Ivan Allen Jr. Blvd. NW (30ATLANTA)

30 Ivan Allen Jr. Blvd. NW

Atlanta, 30308

Req ID: SES2000006