Marketing Analyst at Drift

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Drift is the Revenue Acceleration platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms. Our mission is to use conversations to make business buying frictionless, more enjoyable, and more human.

About the role/ About the team 

The Marketing Operations team is a key partner and critical contributor to the hypergrowth of our Revenue Marketing team and the Marketing organization as a whole. Our team is setting the standard for what a successful revenue marketing machine looks like. Our mission is to empower the team with insights and recommendations to successfully drive revenue at every stage of the customer lifecycle. 

We are looking for a strong data analyst who enjoys solving problems and answering open-ended questions through data & insights. In this role, you will deliver strategic and compelling insights that accelerate our business growth and influence go-to-market decisions within Drift. If you are a curious and motivated person who likes a fast-paced environment, enjoys problem-solving, and has the urge to improve processes and drive insights on an ongoing basis, you will enjoy being a member of the Drift Marketing Operations team. 

What you’ll be doing on the team:

  • Collecting, maintaining, and analyzing data, then translating that data into insights that guide our marketing strategy & go-to-market process
  • Monitoring and reporting key performance indicators (KPIs), trends, and delivering prescriptive recommendations to marketing channel owners that help drive efficiencies across the business
  • Partnering with our Data & BI teams to understand the data landscape (tech stack, systems, data quality) and improve the quality and breadth of our data
  • Developing dashboards & reports to help put critical insights into the hands of the team (with an emphasis on automation and scalability)
  • Helping to maintain our reporting infrastructure and finding tools, technologies, or processes that will improve the accuracy & depth of what we can report on

In one month you'll

  • Go through extensive company-wide training on Drift’s industry, offerings, and customers
  • Meet with Revenue Marketing, BI and Operations stakeholders to understand current states of their businesses, and start to identify areas for improvement
  • Learn the basic components of our operating model, key funnel metrics, and lead management systems
  • Begin to attend and participate in regular MOPS reporting routines 

By month 3 you'll 

  • Develop deeper relationships with the marketing channel owners and start to implement regular cadences to communicate with and report insights to them
  • Gain a comfortable understanding of the MOPs reporting infrastructure, including Looker dashboards.You’ll have become proficient with building in Looker and Salesforce.
  • Have a command over our data sources and have begun to document ways to improve the integration of all our data sources
  • Produce and deliver detailed analyses to support new business initiatives or answer complex problems

By month 6 you'll 

  • Become a trusted advisor to the Revenue Marketing team
  • Run meetings with stakeholders from marketing, sales, and operations that deliver proactive and consistent insights into the state of our business
  • Collaborate with your teammates in Marketing Operations to develop a strategic roadmap for MOPs initiatives
  • Be an expert in Looker data modeling and visualization 
  • Start to dig into our forecasting & ROI models and identify ways to build a more predictive funnel

About you and what type of skills you’ll need:

  •  2-3 year(s) of experience in Data Analytics, Go-to-Market Analytics, or Revenue Operations
  • Proven experience with reporting and analysis tools (Excel/Google Sheets, SFDC Dashboards & Reporting, etc)
  • Experience with data visualization and reporting tools such as Looker, Domo, Mode, etc.
  • Familiarity with key martech systems like Salesforce, Marketo, Google Analytics, 6Sense, etc.
  • An understanding of data warehousing and data architecture (SQL preferred)
  • You are comfortable working with large data sets and have an ability to translate raw data into simple insights, and communicate them effectively
  • You are methodical in your routine and pride yourself in the accuracy of your work
  • You are curious -- you want to be the person who solves the problem
  • You are well spoken and your written and verbal communication is clear
  • You can adapt to rapidly-changing environments and work with cross-functional teams
  • You have a genuine interest in go-to-market motions and building a well-oiled revenue marketing machine

Drift is committed to being an equal opportunity employer. 

We know that applying for a new job can be intimidating. But guess what? At Drift, there is no such thing as an “ideal candidate.” We believe in the power of teamwork -- and in the desire to learn something new every day. We believe in hiring people, not just skills. Take it from our CEO. 

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Whatever skills you bring to the table or background you’re coming from, we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We’re looking forward to learning more about you!

Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]   

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement

An Insider's view of Drift

What are some social events your company does?

Every summer we take a few days as a team and head to Western Massachusetts for Camp Drift! Camp is an amazing weekend where we take a moment to celebrate what we have accomplished, and set goals for the coming year.

Lacey

Public Relations

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.

Sara

Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.

Kari

Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.

David

CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.

Amanda

Customer Success Manager

What are Drift Perks + Benefits

Drift Benefits Overview

Our employees are our greatest asset. To take care of you and your family we offer an extensive employee benefit plan. On top of comprehensive health, dental, and vision plans, we also offer generous PTO, parental leave for primary and secondary caregivers, 401K matching, wellness perks and discounts, free lunch, snacks and coffee every day, the Drift book club (one free book of your choosing a month!), a mentor series, and more.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Intracompany committees
We hold two all-hands meetings a week - Monday Metrics where we align on goals for the week, and Show and Tell where someone from each department presents a project they're working on.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
At Drift we have eight different Employee Resource Groups for people of similar backgrounds or interests to promote inclusion.
Hiring Practices that Promote Diversity
We have a recruiter devoted to diversity sourcing to help us reach our diversity related hiring goals.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Every other week Inner City Weightlifting comes to the office to teach a fitness class to Drift employees.
Mental Health Benefits
We offer all employees a free subscription to the Headspace meditation app, employee-led yoga and meditation breaks, and have an Employee Resource Group that focuses on mental well-being
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
We have unlimited vacation time, which includes sick days, paid holidays, etc.
Paid Volunteer Time
Sabbatical
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Our Conversation Spaces are all fully stocked with snacks and drinks for the employees who decide to utilize the spaces.
Happy Hours
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
We offer a home office stipend to all employees, as well as a $100 credit each month towards internet, office supplies, etc.
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Customized development tracks
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