Marketing Analyst

| Phoenix – Mesa – Scottsdale, AZ
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Born of the renegade mentality established in the West with equal parts innovation and authenticity, Highnoon, a new Tempe, AZ-based marketing agency, has our sights set on challenging the status quo of what a full-service marketing partner should be.

As a Marketing Analyst at Highnoon, you will spend your days surveying information, creating client reports, and summarizing data with graphs and tables in a way that helps the data tell a story. This role requires you to be detail-oriented with outstanding analytical abilities. If you enjoy working on challenging problems, researching effective solutions, advising others how to best apply and use data, and being a part of a team driving big results, this role is for you.

Responsibilities

  • Measuring the performance of online and offline campaigns
  • Final sign off on data accuracy and consistency across platforms
  • GA4 set up for all properties across clients
  • Set up and management of all GA goals/events and attribution models
  • Reporting on marketing KPIs like leads, conversion rates, website traffic, and social media engagements
  • Advise clients or senior management on the best ways to use provided data
  • Analyzing sales funnels and customer intent
  • Track email campaign metrics (delivery, open, click-through rates)
  • Monitor budget distribution and performance of paid ad campaigns
  • Conduct competitive research and analyze benchmarking data
  • Recommend website and campaign optimizations
  • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling, etc.)
  • Troubleshoot technical connection issues that affect ad tracking or reporting
  • Work across teams to help develop tracking tags/pixel placements as they relate to media goals
  • Use of Adobe Analytics and/or Terminus would be a huge plus



Requirements

  • Bachelor's degree in marketing or a related field
  • Expertise in Google Analytics & Google Tag Manager,
  • Understanding of Google Data Studio, Tableau, or other reporting platforms
  • Bonus points for experience in CRM systems (Salesforce, Zapier, and/or Hubspot)
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Experience with PPC campaigns
  • Excellent oral and written communication skills
  • Ability to multitask well
  • Strong background in Microsoft Word, Excel, Access and PowerPointPreferred
  • Previous experience in market research
  • Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.)



Benefits

Highnoon focuses on delivering the absolute highest quality digital marketing and technology solutions to results-driven organizations. We are a collaborative team of problem solvers comprised of passionate, forward-thinking individuals on a mission to do right by our clients. We've been ranked in the top of "best places to work in Phoenix" for years because we value our employees and strive for a strong work-life balance. If you see the value of a team-based environment where being motivated by and learning from your colleagues is a daily occurrence, then Highnoon may be for you. Compensation will be a competitive salary based on your past experience and what you can bring to the table. Other benefits include paid health insurance, 401k, flexible paid vacation and sick days, short- and long-term disability plans, the ability to work remotely on Monday and Fridays, a great team, a fully stocked bar cart, and cold beer in the fridge, plus much more.

More Information on Highnoon
Highnoon operates in the AdTech industry. The company is located in Tempe, AZ. Highnoon was founded in 2020. It has 87 total employees. To see all jobs at Highnoon, click here.
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