Marketing Analyst

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Pango Group, an Aura Company, helps customers monitor, manage, and protect against the risks associated with their identities and personal information in a digital world. Backed by WndrCo, Warburg Pincus and General Catalyst, Pango Group is dedicated to creating the world's most comprehensive portfolio of industry-leading cybersecurity solutions. Our vision is to become THE go-to resource for every cyber protection need individuals may face - today and in the future.
Join us for the ride!
About the Role:
The Marketing Analyst will support Pango's customer acquisition strategy as well as enhance its
analytical capabilities. Reporting to the Sr. Director of Finance & Strategy, you will be expected to
quickly build technical and functional expertise while working on various marketing led projects. You
will chiefly support the Head of Customer Acquisition and the marketing team by delivering insights
that drive tactical and strategic business decisions. You will also help the analytics team build new
capabilities and contribute more broadly to the overall company data needs. This is a high visibility
role, and is an excellent opportunity for someone who is passionate about data and its role in helping
build sustainable long term strategy.
Day to Day:• Develop key metrics to measure marketing success, including visualization of metrics through
dashboard or self-serve capabilities• Extract data from multiple sources including Tableau, Google Analytics, Active Campaign, VWO.com
to drive top of funnel analysis, ranging from understanding user behavior to opportunity sizing• Drive analytical efforts such as predictive modeling to identify opportunities and budget allocation on
large scale mobile-ads campaigns• Participate in design, execution, and analysis of web A/B and customer lifecycle experiments with
focus on deriving actionable insights• Build lifecycle performance reporting capabilities to support marketing team • Help scale analytical capabilities by adopting and integrating new tools, driving extensive automation
efforts, and creating a self-service approach to end customers
What you bring to the table:• 3-5 years of experience in an analytical, FP&A, or consulting role (ideally in the technology
sector)• Demonstrated understanding of business analytics, and strong reporting skills• Experience in financial modeling and with BI tools such as Tableau• Advanced fluency in Excel and Powerpoint (bonus points if you are familiar with SQL and Google
Analytics)
#LI-Remote
As part of Pango Group, you will:
Solve real customer problems . Pango Group's point solutions allow consumers to address their immediate cyber protection needs. Our mandate is to continuously anticipate our customers' evolving digital security needs to create best-in-class solutions aimed at keeping them safe.
See your impact. We are a scrappy, nimble organization where individual contributions are needed and valued. You will see your impact every day.
Accelerate your career. As we expand, you will have the opportunity to learn new technologies, products, and markets in a fast-paced, growth-oriented environment.
Most importantly, you'll get to work with other talented people at a company where people matter. If you want to put your fingerprint on an organization and leapfrog your growth, this is the place for you.
In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination or harassment based on "protected categories," Pango Group is committed to being an inclusive community where all feel welcome. Whether blatant or hidden, barriers to success have no place at Pango Group.

More Information on Aura
Aura operates in the Consumer Web industry. The company is located in Boston, MA. Aura was founded in 2017. It has 650 total employees. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Friends outside of work, Eat lunch together, Intracompany committees and Daily sync. To see all 17 open jobs at Aura, click here.
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Candidate Location Eligibility:
Boston, MA

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