Manager, Social Media Community (LATAM)
We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.
Crunchyroll COVID-19 Hiring Status
Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we’ll work closely with you as we understand every person has unique circumstances.
Location: San Francisco
Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for our passionate communities.
About The Team
We are seeking a results-oriented individual to join our Audience Development team as the Latin America (LATAM) Manager, Social Media Community who will support Crunchyroll in growing our robust, international online community through data oriented analyses and a growth-focused approach.
This individual will represent and support our regional LATAM social media leads, providing them with resources and mentorship on innovative tactics to drive followers and engagement. This is a meaningful role as we seek to unite anime fans in our fast-growing LATAM markets and deliver a seamless brand experience.
The LATAM Manager, Social Media Community will report to the Global Community Marketing Director and work towards defined cross-team goals and documentation. We are looking for a strong culture fit, someone who is ambitious, creative, and excited to engage with passionate fan bases around the world.
Candidates will need to show the ability to collaborate and work across teams, as this position will interact with various individuals within headquarters and worldwide. This position may be expected to communicate outside of normal business hours on occasion due to the nature of social media and various time zones.
A day in the life of our LATAM Manager, Social Media Community (Responsibilities)
- Develop and execute compelling social media initiatives catered to LATAM audiences to make our most critical anime titles famous with campaigns that will be remembered for years to come.
- Serve as an internal specialist for LATAM anime communities and advocate for regional opportunities.
- Ensure high priority series promotions are improved across all social media marketing channels and tailored to LATAM audiences, factoring in cultural preferences.
- Help define regional engagement-focused influencer strategy with campaigns aimed at extending title marketing efforts and building brand affinity.
- Oversee and inspire a team of LATAM social media leads to help articulate and execute Crunchyroll’s social media strategy and brand voice.
- Assist LATAM social teams in gaining access to tools, content, takeaways and data from HQ. Continuously develop and contribute to our social media standard methodologies, with frequent experimentation and research.
- Support individual LATAM social media leads in new ideas and initiatives to drive awareness for Crunchyroll in developing markets with an emphasis in deepening their impact measurement skills. Optimize and evaluate campaigns, launches, and new tactics where needed.
- Manage organic social media budget, forecasting, planning and tracking to optimize spend based on business objectives. Consistent run A/B testing experimentation to deepen understanding of regional characteristics.
- Oversee and deliver regional analytics for social media, finding opportunities/challenges within each community; analyze social media activities from user acquisition, brand awareness, viewership campaigns. Review and report on marketing initiatives’ impact on-platform and to established goals.
About You (Requirement & Skills)
- 5+ years of experience in social media marketing, brand management, or a related field.
- Proven understanding of major social media platforms, and what kind of content works best to meet business goals including awareness, retention, engagement and conversion.
- Experienced in leading successful, creative, and innovative social media or marketing campaigns.
- Prowess in using analytics and data to support growth targets. Extensive knowledge of social media key performance indicator metrics for all major channels, including Facebook, Twitter, Instagram, YouTube, Twitch, and TikTok.
- At the cutting edge of social media trends and culture, knowing how to credibly and sensitively harness them while maintaining brand safety and values.
- Process minded with strong problem-solving skills. Demonstrated experience in project management from briefing to ROI analysis.
- Experience handling multiple priorities and working across teams.
- Ability to take direction while also working independently and decisively. Flexible, with the ability to excel in a fast-paced environment.
- Clear and precise communication skills, comfortable generating data visualizations and business cases to educate and persuade leadership partners.
- Familiarity with social media management tools: analytics and scheduling platforms (e.g. ListenFirst, SocialBakers, Simply Measured, Later, Dash Hudson, Curalate, Social Flow, Tweetdeck, HootSuite, etc).
- Respect for anime and its lifestyle and culture, familiarity with fandom communities.
Bonus Points for:
- In-depth knowledge of anime and anime fandom communities.
- Experience working with international teams.
- Proficiency in multiple language skills with a priority on Spanish and Portuguese.
- Experience with GTM strategies for social media platforms.
- Experience with leading original content and/or video initiatives.
- Experience with Wrike or similar project management tools.
- Experience in RSS feeds and associated logic.
- Professional experience working for entertainment or digital media brands.
Benefits: San Francisco Office
- Competitive salary
- “Use What You Need” time away from work policy
- Medical, dental, vision, STD, LTD, and life insurance
- Health care and dependent care FSA
- 401(k) plan with employer match
- Employer paid commuter benefit
- On-site gym, showers, yoga, and wellness classes
- Support program for new parents
- Catered lunch 4 days per week
- Fun, passionate and skilled co-workers
- Pet friendly - pet insurance and dog friendly office
Questions about Crunchyroll's hiring process? Please check out our FAQ
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About Crunchyroll
Crunchyroll connects anime and manga fans across 200+ countries and territories through the content they love. Best known as a top streaming service delivering AVOD and SVOD content, Crunchyroll also provides experiences to deepen fan engagement and community through social, events, games, consumer products, content distribution, content creation, and manga publishing.
Fans have access to the largest collection of licensed anime through Crunchyroll, Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations), and Anime on Demand video streaming services, translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. Crunchyroll's services also extend to licensing of theatrical, TV, home video, and consumer product rights.
Fans engage further with events (including owned events Crunchyroll Expo, Anime Awards, Crunchyroll Movie Nights, KAZÉ Movie Nights), consumer products through eCommerce and retail partners (Crunchyroll, KAZÉ, AV Visionen), Crunchyroll Games, KAZÉ Games, and manga (KAZÉ Manga, Crunchyroll Manga app, Crunchyroll Manga Store).
Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles, Tokyo, Paris, Chisinau, Lausanne, and Berlin (AV Visionen). VRV (U.S.) and Eye See Movies (Germany) are also Crunchyroll brands.
Our Company Values
You’ll see these in action if we’re lucky enough to have you:
- Embrace Originality - We’ve taken different paths to get here -- but we’re in it together to win in anime
- Fuel Passion - Understanding fandom makes us better at what we do
- Champion Change - We’re agile and see change as an opportunity to lead by example
- Hustle Intentionally - As fans of our fans, we always want to do more -- but we’re deliberate in our path
- Elevate Anime - We’re showing the world how special anime is
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.