JOB SUMMARY
The
Manager, Search Engine Marketing (SEM) manages paid search engine marketing campaigns from inception through post-campaign analysis.
It is expected that you will be a fast-paced, self-motivated person who is detail oriented and able to keep multiple initiatives moving simultaneously.
You will need to possess tactical marketing skills to drive sales, online and offline, and to grow revenue for high-speed Internet, Video and Mobile products. You will be responsible for executing Charter acquisition strategy, and promotion of marketing successes throughout the organization.
MAJOR DUTIES AND RESPONSIBILITIES

• Analyzes individual campaign performance to derive actionable insights to improve performance on conversion rates - then own the execution of these new ideas, start to finish, with feedback from agency/peers/manager/executives
• Manages outside agencies to drive sales through development of bid strategies and optimizations
• Coordinates daily reports using batch feeds, and manually pulled reports
• Executes day-to-day trafficking, test execution, optimization and troubleshooting to ensure all conversions are tracked
• Builds relationships with our key publishers and marketing technology partners
• Produces post-campaign reports and analysis, including recommendations for improvement and expansion. Be able to present results at cross-functional meetings.
• Tracks and manages monthly sales performance
• Upholds the brand, product, and legal guidelines across ad copy, landing pages, buyflows, and call centers
• Coordinates the creation of new landing pages
• Optimizes current landing pages, to increase conversion

REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge

• 6+ years of experience managing search engine marketing programs with a proven track record of driving sales:
  • Setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting
  • Keyword research and expansion, competitive benchmarking, and strategic portfolio insights
  • Ad trafficking, ad operations, and pixel management
• Experienced in using paid search marketing tools and platforms (e.g. Google Ads, Search Ads 360, Microsoft Ads, Apple Ads)
• In-depth understanding of search marketing metrics and the ability to recognize how they drive the business (e.g. CPC, CTR, CPA, CVR and Quality Score)
• Ability to interpret data and make recommendations based off of performance
• Ability to present insights to management via strong verbal and written communication
• Ability to collaborate with peers, vendors, and external agencies
• Knowledgeable about current marketing trends, advertising tactics, and CPA business models
• Prior experience working with a budget and managing expenditures
• Ability to make decisions and solve problems while working under pressure
• Attention to detail with the ability to think strategically
• Ability to maintain confidentiality

PREFERRED QUALIFICATIONS

• Experience with B2B marketing
• Experience with Adobe Analytics and Adobe Audience Manager
• Familiarity with HTML and CSS
• Familiarity with cable and telecommunications industries

Education
Bachelor's Degree in Business, Marketing or related discipline and/or an equivalent experience is required.
Related Work Experience
6 Years - Managing Search Engine Marketing Programs
6 Years - Managing PPC programs
6 years - Marketing experience
WORKING CONDITIONS
Office environment
Travel as required
in-office position
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MGN525 337350 337350BR