Manager, Programmatic Media Buying at IHG (Atlanta, GA)

| Atlanta, GA
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About Us

Bringing True Hospitality to the world.

We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family. A welcoming culture of warmth, honesty and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.

With over 370,000 colleagues in nearly 100 countries sharing our values, there's countless opportunities at your fingertips.

We're growing; grow with us.

Your day to day

The Senior Programmatic Trader is responsible for leading the planning, setup, and execution of audience targeted campaigns in accordance with the strategy and objective of each of our hotel brands and loyalty programs. You will be using state-of-the-art planning, buying and optimization tools and interfaces. This is a hands-on keyboard role where data is used to discover audiences and to target them across all relevant channels to prove sales and brand lift as well as a team lead role that will involve leading others, communicating with stakeholders, and building/strengthening relationships with vendors and partners. This role will primarily support campaigns running in the Americas but will also involve supporting business units located in other parts of the world.

You will be expected to interact with multiple tech support partners, handle root-cause troubleshooting and continually collaborate across our marketing organization to promote structured thinking and knowledge sharing.

Essential Duties and Responsibilities

Programmatic Buying
  • Understand performance objectives, develop successful strategies to achieve goals
  • Develop Programmatic Strategy which is inclusive of bidding and inventory strategy
  • Develop PMP, premium inventory strategy
  • Manage programmatic buying across key brands
  • Implement creative and messaging strategy through a dynamic vendor process
  • Setup and launch campaigns
  • Proactively optimize for maximum performance and delivery against stated goals
  • Control and manage for overlap and cannibalization
  • Ability to aggregate, analyze and pull reports


Problem Solving
  • Liaise with data and planning teams on audience segmentation
  • Troubleshoot issues using root cause system
  • Communicate early and often, respond rapidly
  • Keep daily tabs on industry trends and serve as a subject matter expert


Team Support & Collaboration
  • Lead discussions with junior traders to drive innovation and troubleshoot
  • Establish strong relationships with media planners and educate others on various programmatic media buying tactics
  • Work with team leadership to strengthen relationships with vendors and partners
  • Drive change through the organization as it relates to programmatic buying via multi-media channels


What we need from you

The Senior Programmatic Trader is responsible for leading the planning, setup, and execution of audience targeted campaigns in accordance with the strategy and objective of each of our hotel brands and loyalty programs. You will be using state-of-the-art planning, buying and optimization tools and interfaces. This is a hands-on keyboard role where data is used to discover audiences and to target them across all relevant channels to prove sales and brand lift as well as a team lead role that will involve leading others, communicating with stakeholders, and building/strengthening relationships with vendors and partners. This role will primarily support campaigns running in the Americas but will also involve supporting business units located in other parts of the world.

You will be expected to interact with multiple tech support partners, handle root-cause troubleshooting and continually collaborate across our marketing organization to promote structured thinking and knowledge sharing.

Essential Duties and Responsibilities

Programmatic Buying
  • Understand performance objectives, develop successful strategies to achieve goals
  • Develop Programmatic Strategy which is inclusive of bidding and inventory strategy
  • Develop PMP, premium inventory strategy
  • Manage programmatic buying across key brands
  • Implement creative and messaging strategy through a dynamic vendor process
  • Setup and launch campaigns
  • Proactively optimize for maximum performance and delivery against stated goals
  • Control and manage for overlap and cannibalization
  • Ability to aggregate, analyze and pull reports


Problem Solving
  • Liaise with data and planning teams on audience segmentation
  • Troubleshoot issues using root cause system
  • Communicate early and often, respond rapidly
  • Keep daily tabs on industry trends and serve as a subject matter expert


Team Support & Collaboration
  • Lead discussions with junior traders to drive innovation and troubleshoot
  • Establish strong relationships with media planners and educate others on various programmatic media buying tactics
  • Work with team leadership to strengthen relationships with vendors and partners
  • Drive change through the organization as it relates to programmatic buying via multi-media channels


What we offer

We'll reward all your hard work with a great salary and benefits - including great room discount and superb training.

Join us and you'll become part of the global IHG family - and like all families, all our individual team members share some winning characteristics. As a team, we work better together - we trust and support each other, we do the right thing, and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work.

Not Applicable for Colorado Applicants

# #LI-AA1 |
More Information on IHG
IHG operates in the Food industry. The company is located in Atlanta, GA. IHG was founded in 2003. It has 18101 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 47 open jobs at IHG, click here.
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