Manager, Product Marketing

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Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes.

We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, andultimatelysave time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.


We also offer:

  • A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
  • Paid holidays and flexible, take-it-as-you-need-it paid time off 
  • Equity in a rapidly growing startup backed by top-tier VCs
  • Monthly tech reimbursements
  • A culture built on innovation that values big ideas, no matter where they come from

Housecall Pro is looking for an experienced  marketer to lead go-to-market strategy and product marketing for its growing suite of  products and fintech services. Housecall Pro’s marketing team is a data-driven and growth-focused function bringing marketing, analytics, user insights and experimentation together to develop and optimize the marketing strategy for customers to drive business growth.

This person will work cross-functionally with the broader marketing team, creative design, product, data analytics, customer success, and operations stakeholders to develop strategy, collect requirements and manage asset production.

What you’ll be doing:

  • Gain in-depth knowledge of our customers and their needs through collaboration with product and fintech teams, qualitative and quantitative market research and customer feedback to influence product decisions and define a product roadmap
  • Develop go-to-market strategy (i.e. pricing, naming, value proposition, campaign planning, sales enablement) and lead product launches for our core product and fintech offerings to drive product adoption
  • Work with product, fintech and business operations teams to define communication strategies to drive awareness, adoption, upsells and engagement with new features and functionality.
  • Drive the integrated communication strategy to differentiate our product/fintech messaging and positioning.
  • Work with the larger marketing teams to develop marketing materials (including messaging/positioning),  and review processes for communications.
  • Partner with the creative team to develop campaign assets that align with our brand guidelines.
  • Measure and analyze the performance of marketing campaigns and help support reporting efforts for the product/fintech teams. 
  • Collaborate cross-functionally to ensure a seamless customer communication journey across sales, customer success, marketing automation and in-product communications.
  • Responsible for performance against key top-line business goals including increasing activation, reducing churn, and improving retention.

Qualifications:

  • 3+  years experience planning and executing integrated go-to-market campaigns across multiple media channels, like email, push notifications, sms, and/or in-app marketing, scripting, press releases, podcasts.
  • 2+ years experience launching products, including defining of pricing strategy, creative briefing, concept drafting, influencing product revisions.
  • Great attention to detail and strong communication and storytelling skills with ability to translate complex technical solutions into a simple customer language.
  • Demonstrated ability to think strategically and analytically and influence key stakeholders.
  • Experience with go-to-market planning for SaaS products is a plus. 
  • Experience with marketing fintech products such as payment processing, consumer financing, credit card, etc. is a plus. 
  • Strong project management and eagerness to learn new skills.
  • Creative and empathetic thinker; you care deeply about our customers and can build precise targeting as well as delightful, on-brand experiences.
  • Enjoy problem solving and testing first-of-kind initiatives.
  • Empathy for SMBs and home service business trades is a plus.

Founded in 2013, Housecall Pro champions home service professionals by giving them the tools to work simpler and grow smarter across all aspects of their business. Our core SaaS software platform helps Pros with scheduling, dispatching, job management, invoicing, payment processing, marketing, and more. We support more than 20,000 businesses and have over 400 ambitious, mission-driven, genuinely fun-loving employees in San Diego, Denver, and all over the world. If you want to do work that impacts real people, supported by a team that’ll invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment for all employees with equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Housecall Pro is an equal opportunity employer; committed to an environment free from discrimination, harassment, and retaliation. #LI-TM1

More Information on Housecall Pro
Housecall Pro operates in the Software industry. The company is located in Denver, CO. Housecall Pro was founded in 2013. It has 210 total employees. It offers perks and benefits such as Volunteer in local community, Friends outside of work, Eat lunch together, Daily sync, Open door policy and OKR operational model. To see all 10 open jobs at Housecall Pro, click here.
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