Manager, Paid Search

| New York City, NY
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Publishers Clearing House (PCH) is currently looking for a highly motivated and talented Manager, Paid Search.  This role will be responsible for executing the customer acquisition vision for across all Paid Search platforms and all Google products (Adwords, DV360, Display, Video, Search).  The ideal candidate will have a data-driven mindset and practical user acquisition expertise combined with a proven track record of executing remarketing and prospecting campaigns via paid media.  The candidate will demonstrate a keen understanding of PCH digital properties and will align both acquisition and operational needs to support continued growth across the digital landscape.

 

 Responsibilities include but are not limited to:

  • Develop and drive the digital strategy for acquisition focused campaigns and lead the planning, buying and optimizing of ROI-based advertising through multiple digital channels across Paid Search (Google, Bing and Verizon/Yahoo) and all Google products (Adwords, DV360, Display, Video, Search)  
  • Monitor campaign quality/margin earned to adjust goals and/or set goals for new campaign testing
  • Measure, track and communicate UA performance against goals on a daily, weekly, monthly, and longer-term basis
  • Identify high value and/or scalable audience segments to re-engage, re-activate and convert to active PCH customers
  • Interface with external partners and advertising platforms and other marketing partners.  You will be responsible for managing the relationships and services utilized within your managed channels
  • Work with Creative to Develop and execute creative optimization tests on PCH ads and landing pages
  • Test new partners, campaigns, products within your channels

 

 

Required Skills/Experience:

 

  • Bachelors degree required, with an MBA or advanced degree highly desirable
  • 2-4 years of user acquisition experience in a fast-paced consumer-oriented marketing environment 
  • Proven experience articulating and executing a user acquisition strategy with positive ROI and measurable results within Google Products (AdWords, DV360) and Verizon/Yahoo (Search; DSP a Plus)
  • Demonstrated expertise as a digital strategist in a marketing environment with a strong appreciation for the parameters that are unique to different platforms
  • Both strategic and tactical experience designing, building and executing successful digital marketing campaigns, primarily focused on user acquisition
  • Knowledge of growth marketing channels - search, programmatic display, video, and Native 
  • Experience in SEO a plus
  • Strong analytical and quantitative skills, specifically eCPA, LTV, and ROI
  • Excellent communication skills and a creative instinct to help craft advertising and public communications that will be utilized daily
  • Highly intelligent with exceptional conceptual and creative skills and the ability to visualize and translate the needs of the digital marketplace into business opportunities
  • Proven self-starter who can identify new opportunities, analyze a problem and develop tactics/strategies to drive growth 
  •  Hands-on, “roll-up-the-sleeves” mentality and “does what it takes” attitude to drive success
  • Analytical, with a strong detail orientation – someone who can examine market research information and translate it into effective sales strategies and revenue

 

 

 


 

 

Publishers Clearing House (PCH), headquartered in Jericho, NY, and with offices in NYC, Portland, ME and Austin, TX, is a leading direct-to-consumer company offering a broad range of products, digital entertainment services to consumers as well as customized solutions for advertisers. Our continued success in today’s new digital publishing environment is built on PCH’s unique, free-to-play, chance-to-win value proposition, which enables individually personalized offers based on the trusted first-party relationship we maintain with millions of consumers and is fueled by the excitement of the Publishers Clearing House brand.
  

  

Join our winning team and apply today!  

 

Flexible/hybrid work location between remote/NYC/Jericho

 

PCH is an Equal Opportunity Employer 

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