Description

Position at VMLY&R

About Us: VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do - it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

The Manager, Paid Search will be responsible for the implementation and management of all facets of Paid Search. This individual will effectively manage the flow of client deliverables related to Paid Search.

Responsibilities include maintaining control of the advertising budget, ensuring execution of all client plans, and monitoring performance. This individual will also be required to implement and develop department best practices and may be asked to develop POVs/position papers on key client or industry issues.

In this position, the Manager, Paid Search must be able to maintain effective communication within and outside of the agency to ensure accuracy and timeliness and that all campaign KPIs are met. This individual should have basic knowledge and understanding of media-related research, planning and buying tools.
Responsibilities

• Create, implement, track, analyze and optimize Paid Search campaigns in all major search engines
• Leverage site analytics programs for actionable insights
• Create and utilize successful bid strategies and keyword management
• Continually test all facets of a successful Paid Search campaign to hit all client KPIs
• Communicate effectively with all essential team members
• Communicate effectively, set and manage client expectations

Required Skills

• Strong Excel, Keynote, and PPT skills
• Paid search experience. Google AdWords & Bing Ads certifications preferred
• Should possess strong communication skills
• Ability to maintain good relationships with outside vendors and clients as well as within the agency
• Must be able to work well under pressure with attention to detail
• Should possess a passion for and interest in digital and emerging media
• Ability to learn new skills and tools quickly

Required Experience

• 1-2 years' experience with planning or executing Paid Search campaigns
• Familiarity with all major search engines (Google AdWords, Yahoo!, Bing, and other search engines)
• Familiarity with media tools such as AdWords, DoubleClick, Acquisio, Marin Software, etc.

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

• Corporate gift matching program
• Paid time off for volunteering
• Paid parental leave
• Ranked No. 1 in advertising for our adoption assistance program
• Corporate discounts
• VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

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