Manager, Paid Media at Pearson (Richmond, VA)

| Richmond, VA
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Job Title: Manager, Digital Marketing


We are the world's learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology-and each other to surpass these boundaries-we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small.

Pearson's Virtual Schools group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Virtual Schools is committed to expanding quality education through technology, and helping students achieve both academic and personal success

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Position Summary

The Manager, Paid Media will report to the Director, Paid Media to manage effective digital marketing programs to acquire new families at Pearson's Virtual Schools division. The person in this position must have experience across video, audio, paid search, social, and programmatic channels. In addition, this person should have a proven track record working with cross-functional teams, both internal and external, managing multiple projects simultaneously, and be comfortable analyzing and reporting on performance. This key team member should be a high energy self-starter with excellent interpersonal and written communication skills and the ability to impact performance across the entire marketing funnel.

Primary Responsibilities

  • In collaboration with Media Director, lead channel strategy and execution of ongoing paid marketing efforts across all funnel stages for all PVS products in assigned states.
  • Manage agency relationship to ensure strong foundation of business needs, state-level nuances, and delivery of expectations.
  • Partner with external agency to structure, launch and manage campaigns using relevant third-party advertising platforms.
  • Actively identify new opportunities for optimizations and testing and work with internal analytics teams and external agencies to assess opportunity and feasibility.
  • Identify and communicate digital trends and assess risk/ adjust media plans accordingly.
  • Provide marketing leadership team performance updates and recommendations to hit company goals.
  • Manage and track budgets, invoicing, and reconciliation, to ensure all paid marketing efforts are completed within the allocated budget as cost-effectively as possible.
  • Ensure all data collected from paid marketing efforts is integrated across CRM, CDP and other technical stacks.
  • Other duties as assigned.


  • Bachelor's degree required.
  • 5+ years of experience in Digital Marketing planning and execution across video, audio, paid search, social, and programmatic channels. Agency experience is a plus.
  • Comfort around campaign complexity at scale, executing multiple segments with separate budgets, messaging, and goals.
  • Excellent written and oral communication skills, with exceptional attention to detail.
  • Strong commitment to timelines, accuracy, and professionalism.
  • Team player and positive attitude in a results-driven environment.
  • Extensive knowledge of digital and mobile marketing landscape and trends.
  • Data-driven approach, strong analytical and excel skills.
  • Ability to work in a fast-paced, changing environment with all levels of management.


  • Intellectually curious and collaborative in nature
  • High ability to adapt with change and approach problem solving with creativity and openness
  • Learns quickly when facing new problems, open to change and improvement, enjoys challenges and finding solutions
  • Comfortable presenting to a variety of audiences: gains positive attention and changes tactics that aren't working
  • Enjoys working hard, full of energy for new challenges, seizes opportunity
  • Fosters brainstorming and coming up with new and unique ideas, adding value to discussions
  • Nurture's team relationships by finding common ground for the good of all
  • Ability to Influence others when discussing complex ideas and commits an internal audience into action by persuasive communication
  • Natural Leader- actively contributes to the direction of an area and is accountable for results

The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $90,000-$140,000. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at:

Equal Employment Opportunity

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racistcompany in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson's commitment to a diverse and inclusive workforce, please click here:

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.


Organization: Virtual Learning

Schedule: FULL_TIME

Req ID: 7608


More Information on Pearson
Pearson operates in the Edtech industry. The company is located in Chandler, AZ, Iowa City, IA, Minneapolis, MN, Tupelo, MS, Concord, NH, Hoboken, NJ, Albuquerque, NM and San Antonio, TX. Pearson was founded in 1871. It has 29811 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance, Health insurance and Life insurance. To see all 16 open jobs at Pearson, click here.
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