About Ro

Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics, and pharmacy services nationwide to provide high-quality, affordable healthcare without the need for insurance. Since 2017, Ro has facilitated more than six million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Ro also provides its patient-centric solutions including Workpath, its in-home care API, and Kit, its at-home diagnostic testing service, to other healthcare companies. Visit Ro.co for more information.

Ro was named #2 in Wellness on Fast Company's 2019 list of the World's Most Innovative Companies, listed by Inc. Magazine as a Best Place to Work in 2020 and 2021, and named one of FORTUNE's 2021 Best Workplaces In Health Care.

Reporting to the Director, Offline Marketing, the role will lead strategic planning and tactical execution for several key offline marketing channels for Ro’s primary consumer brands (Roman, Rory, and Zero) -- inclusive of TV/Video, Out of Home, and Sports Sponsorships.

The Manager, Offline Marketing will be responsible for driving performance across these three key top-of-funnel channels. They will partner with our Ro’s external agencies to constantly survey the landscape for new partners and opportunities that will enhance our campaign efforts. They will work closely with the Ro Marketing Team to deliver the right creative message for the channel, with a view to the continued evolution and improvement of our marketing effectiveness.

This individual will have both a strong day-to-day understanding of how brands can best execute in offline marketing channels, as well as a keen and intuitive understanding of the wider media landscape, especially how top-of-funnel demand generation channels feed into, and work with, lower-funnel demand conversion channels.

Further, the Manager, Offline Marketing, will also understand how legacy top-of-funnel channels are adapting to the new digital world, and be adept at testing and innovating in those channels to find new ways to reach and influence consumers.

Finally, beyond their day-to-day, this individual will be a strong manager of others and have experience in developing more junior talent, as well as knowledge sharing both to those who report to them as well as the organization at large.

What You’ll Do:

• Manage four key top-of-funnel media channels (Linear TV, Streaming Video, OOH, and Sports Sponsorships)
• Lead Ro’s quarterly/campaign media planning for each channel
• Lead Ro’s day-to-day optimization (as needed) to drive business performance
• Lead Ro’s day-to-day relationships with the relevant external Agency Partners and Media Vendors to ensure excellence in tactical implementation
• Lead the day-to-day relationship with the internal Ro Marketing Team to develop effective creativity for offline channels to achieve both brand and performance goals
• Lead the activation of Ro’s larger partnerships (eg MLB) across multiple channels
• Support the Growth Team leadership & Finance Teams to set budgets and measure the financial, revenue, and brand impacts of our offline marketing spend
• Support the Director, Offline Marketing, to set (and meet) the strategy for each offline channel for each brand (Roman, Rory, Zero, etc) as needed
• Support the Director, Offline Marketing, to identify, test, and scale, new opportunities with new partners and emerging formats to ensure that Ro brands are at the forefront of trends in offline marketing
• Oversee marketing performance reporting on a daily/weekly/as-needed basis
• Be supported by an Analyst, Offline Marketing, working under you

What You’ll Bring to the Team:

• 5-7 years either: in the growth/media team at performance-oriented, consumer-focused brand spending $25mm+ a year in offline channels or in a media strategy role at a media agency servicing a client that invested $50mm+ a year in offline channels
• 1+ years experience managing at least one direct report, with a willingness and ability to coach and develop more junior talent 
• Previous hands-on experience planning investments into the TV/Video channel, with 2+ years experience planning a traditional TV upfront, and a solid understanding of the Scatter and DR/Remnant video marketplace
• A strong understanding and experience with traditional media planning techniques such as R&F calculations, day-part allocations, and awareness modeling
• A prevailing bias towards analytics and measurement, and extensive experience with having your work measured against or towards revenue-related goals
• A natural level of comfort in creating data-fed, rationale-led justifications for your decisions and recommendations
• An interest and POV on creative development & impact
• Experience working with finance teams to align on budgets, financial targets, and the measurement of key financial performance metrics (i.e., CAC and LTV)
• Proven track record of working within frameworks and to deadlines 
• Ability to communicate complex information in an easily understood and thoughtful manner both within the company and to the external world

Bonus Points:

• A sports fan with a strong understanding of the sports media landscape

Benefits + Perks:

• Full medical, dental, and vision insurance + OneMedical membership
• Healthcare and Dependent Care FSA
• 401(k) with company match
• Flexible PTO
• Wellbeing + Learning & Growth reimbursements
• Paid parental leave + Fertility benefits
• Pet insurance
• Student loan refinancing
• Virtual resources for mindfulness, counseling, fitness, and physical therapy

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