MANAGER OF MEDIA BUYING at Overstock

| Salt Lake City, UT
Sorry, this job was removed at 10:06 p.m. (CST) on Saturday, May 14, 2022
Find out who's hiring in Salt Lake City, UT.
See all Marketing jobs in Salt Lake City, UT
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
We Are Overstock:

At Overstock.com, we believe that everyone should "Be You!". Overstock is a community that upholds a culture of understanding, acceptance, and respect. We believe a person's individuality is at the core of diversity, and those traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more diverse environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

ESSENTIAL JOB DUTIES
  • Develops integrated media plans and sources and acquires advertising space utilizing various media types including but not limited to linear television, CTV, YouTube and other online video, audio streaming, direct mail, paid email lead generation, OOH, and DOOH advertising. Plans strategic media procurement designed to reach target audiences through various media channels.
  • Prepares media buy recommendations, analysis, and media channel performance. Monitors audience and median trends, practices, and emerging technologies.
  • Optimizes relevant media channel mix within given media budget.
  • Recommends media strategy insights and suggests tactics with rationale to meet campaign objectives.
  • Collaborates with other marketing channels, creative, public relations, and others to develop campaigns that successfully target audiences within given budgets.
  • Encourages a pro-active team approach to media analysis and advertising performance. Presents ideas, researches, trains, and mentors media purchasing team members.
  • Audits, reviews, and analyzes advertising campaigns to ensure optimal performance. Pursues daily, weekly, monthly, quarterly, and annual performance KPIs across relevant media channels.
  • Oversees execution of day-to-day work in all media channels including technical setup, tagging, tracking and contracts for relevant campaigns.
  • Supports the execution of the creative strategy across relevant media channels, inclusive of both internal and external TV production projects.
  • Manages relationships with third party agencies who help manage media portfolios.
  • Follows prescribed legal guidelines and requirements.
  • Performs other job-related duties as assigned.
Job Requirements
  • Five years of previous relevant media buying experience, with specific experience in CTV and YouTube preferred.
  • Strong quantitative skills required to analyze and optimize campaign performance.
  • Ability to develop plans that are thorough, realistic, and effective in meeting goals.
  • Practical knowledge of key advertising tactics and KPIs.
  • Ability to work cross-functionally with other teams and to manage multiple projects simultaneously in order to meet ROI goals.
  • Must be results driven, self-propelled, detail oriented, and a team player.
  • Must be able to evaluate the economic and strategic cost-benefit of partnerships.
  • Self-starter who can excel in a fast-paced and fluid environment.
  • Competency with internet and mobile technologies.
  • Intermediate to advanced proficiency in MS Excel. Knowledgeable in Word and PowerPoint.
  • Ability to multitask in a fast paced environment.
  • Detail-oriented with excellent time management and organizational skills.
  • Agency, media company, or publisher experience preferred.
  • Ecommerce or retail experience preferred.

Education
  • Bachelor's degree in Marketing, Business, Communications or similar.


Who We Are:

We're a passionate group of collaborative problem solvers and creative innovators, working on cutting-edge technology. From building award-winning retail applications (with amazing AR functionality) to creating leading blockchain and machine learning technologies, each of us embodies a unique value and contributes a diverse perspective to the team.

What We Offer:
  • 401k (6% match)
  • Flexible Schedules
  • Onsite Health Clinic
  • Tuition Reimbursement, Leadership Development Program, & Mentorship Program
  • Onsite Fitness Center
  • Overstock Women's Network (OWN)
  • And More

*Benefits vary based on position, tenure, location, and employee election

Physical Requirements:

This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Equal Employment Opportunity:

It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

Back to Overstock Careers
More Information on Overstock
Overstock operates in the eCommerce industry. The company is located in Midvale, UT and Seattle, WA. Overstock was founded in 1999. It has 1608 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 5 open jobs at Overstock, click here.
Read Full Job Description
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Similar Jobs

Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Overstock's full profileFind similar jobs