Manager, Marketing Capabilities Strategy and Enablement *REMOTE*
Lead the successful definition, design, planning, implementation, execution and measurement of marketing technology initiatives leveraging knowledge of latest trends to deliver a best in class personalized marketing experience. This role is a key liaison between Marketing and IT for MarTech projects, translating desired outcomes and requirements into achievable deliverables. This role is responsible for cross-team alignment, project management, definition of business and technology capabilities, and business process design/improvement that drives operational efficiencies and advances marketing capabilities for the organization.
ACCOUNTABILITIES
DEFINE AND IMPLEMENT MARKETING TECHNOLOGY SOLUTIONS
- Marketing liaison to Technology; lead the implementation of technology solutions into the marketing business areas
- Evaluate existing tools and technologies and recommend improvements in partnership with IT that will enable marketing to continue to scale with a focus on agility, speed and efficiency
- Evaluate business technology needs, where they fit into the roadmap and overarching Martech strategy
- Engage and recommend insights through research on competitive landscape and emerging trends
- Ensure technology initiatives are executed to incorporate Marketing business requirements
- Lead business requirements discussions, UAT sign offs and demos throughout development
- Stay current on the latest trends, best practices and innovations in marketing technology
- Create business cases including applicable expense reduction, sales benefits and ROI estimates
PROJECT MANAGEMENT
- Lead multiple projects and deadlines with internal and external partners
- Drive requirements and prioritization across multiple marketing teams and cross functional work streams to deliver successful business outcomes
- Lead business rollout strategies and timelines including determining process changes, evaluating training needs and aligning cross-marketing teams for successful adoptions of new technology solutions
- Work directly with technology partners to drive priorities and tradeoffs for core business decisions
- Partner with business leaders and subject matter experts to develop organizational readiness strategies to mitigate roadblocks and ensure organizational engagement and adoption through proactive education and training
- Lead team with objectives, scopes and a focus on results
- Lead cross-functional team communication and discussions
- Report workstream status and critical issues affecting execution
- Measure efficiency gains, ROI, and key performance indicators
BUSINESS PROCESS IMPROVEMENT
- Partner with stakeholders to define process approach and recommend standards for the teams to drive innovation, operational efficiency, and achieve best in class personalization
- Partner with Operations on process implementation through communication protocols and change management
- Partner with Operations on continuous improvement efforts to drive efficiencies, grounded in hindsights and leveraging objective data
COMMUNICATION, CHANGE MANAGEMENT AND BUSINESS PARTNERSHIPS
- Foster productive, collaborative relationships with cross-functional internal and external teams
- Manage cross-functional communication to keep leaders informed, articulate issues and risks to move decisions forward
- Influence partners to drive cross-functional alignment and adoption of new technology, process and standards
- Communicate complex information simply and utilize proactive communication to mitigate risk
- Create training and communication materials
- Lead change management and solution oriented discussions
TEAM LEADERSHIP
- Manage direct reports, systems and projects to achieve marketing goals
- Create an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications.
- Develop staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans.
QUALIFICATIONS
REQUIRED
- Bachelor degree or equivalent experience
- 3-5 years of hands on experience leading MarTech initiatives, process improvement and managing projects with a demonstrated history of increasing responsibility
- Excellent interpersonal, oral, and written communication skills
- Ability to lead a team and interact effectively with others
- Experience with Marketing technology platforms/vendors
- Self starter with the ability to complete multiple tasks and high volume of work in a fast-paced environment and prioritize work for self and team
- Understanding of data and analytics with the ability to design technology solutions that provide actionable insights and campaigns
- Experience integrating marketing applications with enterprise applications
- Business Process Management methodologies and tools
- Knowledge of Project Management methodologies and tools
PREFERRED
- Knowledge of Agile methodologies and tools
- Lean & Certifications
- Degree or equivalent experience in MIS, engineering, business or a related field, particularly in the marketing technology space
- Experience in marketing, marketing workflows, business process design, and behavioral marketing