Manager, Marketing Capabilities Strategy and Enablement *REMOTE* at Kohl's

| Menomonee Falls | Remote
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Lead the successful definition, design, planning, implementation, execution and measurement of marketing technology initiatives leveraging knowledge of latest trends to deliver a best in class personalized marketing experience. This role is a key liaison between Marketing and IT for MarTech projects, translating desired outcomes and requirements into achievable deliverables. This role is responsible for cross-team alignment, project management, definition of business and technology capabilities, and business process design/improvement that drives operational efficiencies and advances marketing capabilities for the organization.
ACCOUNTABILITIES
DEFINE AND IMPLEMENT MARKETING TECHNOLOGY SOLUTIONS
  • Marketing liaison to Technology; lead the implementation of technology solutions into the marketing business areas
  • Evaluate existing tools and technologies and recommend improvements in partnership with IT that will enable marketing to continue to scale with a focus on agility, speed and efficiency
  • Evaluate business technology needs, where they fit into the roadmap and overarching Martech strategy
  • Engage and recommend insights through research on competitive landscape and emerging trends
  • Ensure technology initiatives are executed to incorporate Marketing business requirements
  • Lead business requirements discussions, UAT sign offs and demos throughout development
  • Stay current on the latest trends, best practices and innovations in marketing technology
  • Create business cases including applicable expense reduction, sales benefits and ROI estimates

PROJECT MANAGEMENT
  • Lead multiple projects and deadlines with internal and external partners
  • Drive requirements and prioritization across multiple marketing teams and cross functional work streams to deliver successful business outcomes
  • Lead business rollout strategies and timelines including determining process changes, evaluating training needs and aligning cross-marketing teams for successful adoptions of new technology solutions
  • Work directly with technology partners to drive priorities and tradeoffs for core business decisions
  • Partner with business leaders and subject matter experts to develop organizational readiness strategies to mitigate roadblocks and ensure organizational engagement and adoption through proactive education and training
  • Lead team with objectives, scopes and a focus on results
  • Lead cross-functional team communication and discussions
  • Report workstream status and critical issues affecting execution
  • Measure efficiency gains, ROI, and key performance indicators

BUSINESS PROCESS IMPROVEMENT
  • Partner with stakeholders to define process approach and recommend standards for the teams to drive innovation, operational efficiency, and achieve best in class personalization
  • Partner with Operations on process implementation through communication protocols and change management
  • Partner with Operations on continuous improvement efforts to drive efficiencies, grounded in hindsights and leveraging objective data

COMMUNICATION, CHANGE MANAGEMENT AND BUSINESS PARTNERSHIPS
  • Foster productive, collaborative relationships with cross-functional internal and external teams
  • Manage cross-functional communication to keep leaders informed, articulate issues and risks to move decisions forward
  • Influence partners to drive cross-functional alignment and adoption of new technology, process and standards
  • Communicate complex information simply and utilize proactive communication to mitigate risk
  • Create training and communication materials
  • Lead change management and solution oriented discussions

TEAM LEADERSHIP
  • Manage direct reports, systems and projects to achieve marketing goals
  • Create an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications.
  • Develop staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans.

QUALIFICATIONS
REQUIRED
  • Bachelor degree or equivalent experience
  • 3-5 years of hands on experience leading MarTech initiatives, process improvement and managing projects with a demonstrated history of increasing responsibility
  • Excellent interpersonal, oral, and written communication skills
  • Ability to lead a team and interact effectively with others
  • Experience with Marketing technology platforms/vendors
  • Self starter with the ability to complete multiple tasks and high volume of work in a fast-paced environment and prioritize work for self and team
  • Understanding of data and analytics with the ability to design technology solutions that provide actionable insights and campaigns
  • Experience integrating marketing applications with enterprise applications
  • Business Process Management methodologies and tools
  • Knowledge of Project Management methodologies and tools

PREFERRED
  • Knowledge of Agile methodologies and tools
  • Lean & Certifications
  • Degree or equivalent experience in MIS, engineering, business or a related field, particularly in the marketing technology space
  • Experience in marketing, marketing workflows, business process design, and behavioral marketing
More Information on Kohl's
Kohl's operates in the eCommerce industry. The company is located in Menomonee Falls, WI. Kohl's was founded in 1962. It has 110000 total employees. To see all 91 open jobs at Kohl's, click here.
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