BUSINESS IMPACT STATEMENT Responsible for the strategy, development and overseeing the implementation of enhancements of the Kohl's Card Marketing initiatives.
ACCOUNTABILITIES
DEVELOPS LOYALTY PROGRAM STRATEGY

• Leads strategy and planning with cross-functional teams for Kohl's Loyalty and Credit marketing initiatives
• Oversee the creation of master program calendar of key events, offers, test campaigns to manage complexity of program touchpoints
• Manage the Loyalty and Credit program journeys, optimizing based on customer insights and performance data, to drive program growth, adoption and engagement.
• Responsible for all Loyalty and Credit program creative and messaging hierarchies
• Continuously understand Customer needs and evaluate industry trends, evolving program offerings through innovation to deliver an exceptional experience and value
• Drives and delivers month end, quarter end and annual hindsight (what worked, what didn't, results) and deliver recommendations for go-forward actions

ESTABLISHES AND LEADS PARTNERSHIP WITH STAKEHOLDERS

• Oversees the process for working with Capital one and internal compliance and legal teams to ensure program marketing strategy and approach comply with terms and requirements
• Integrate Loyalty program voice and brand expression within broader Marketing
• Main point of contact for marketing stakeholders, including promotional strategy, planning and execution teams by developing strong and collaborative relationships
• Leads team that drives execution of tests, working with Personalization and/or marketing teams based on priorities defined by program strategy lead
• Drive innovation pipeline, and roadmap prioritization, in close partnership with analytics, insights, and technology teams to advance loyalty offers, features, and experiences

MANAGEMENT OF ASSOCIATES

• Manages direct reports, systems and projects to achieve unit goals in accordance with Kohl's policies and practices
• Prepares and analyze unit plans and reports
• Provides leadership by exhibiting influence and expertise, thus affecting the results of the operating area
• Creates an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications
• Develops staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans

QUALIFICATIONS
REQUIRED

• 5+ years of marketing strategy and/or technology experience
• Experience leading an effective team
• Data driven with strong financial acumen
• Ability to quickly establish relationships with key partners
• Highly collaborative
• Strong organizational and presentation skills

PREFERRED

• Masters degree
• Loyalty/CRM experience
• Experience in both marketing strategy AND technology
• Experience with consumer credit regulations, federal and state