Manager, Kohl's Card Marketing (REMOTE) at Kohl's

| Menomonee Falls | Remote
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BUSINESS IMPACT STATEMENT Responsible for the strategy, development and overseeing the implementation of enhancements of the Kohl's Card Marketing initiatives.
ACCOUNTABILITIES
DEVELOPS LOYALTY PROGRAM STRATEGY
  • Leads strategy and planning with cross-functional teams for Kohl's Loyalty and Credit marketing initiatives
  • Oversee the creation of master program calendar of key events, offers, test campaigns to manage complexity of program touchpoints
  • Manage the Loyalty and Credit program journeys, optimizing based on customer insights and performance data, to drive program growth, adoption and engagement.
  • Responsible for all Loyalty and Credit program creative and messaging hierarchies
  • Continuously understand Customer needs and evaluate industry trends, evolving program offerings through innovation to deliver an exceptional experience and value
  • Drives and delivers month end, quarter end and annual hindsight (what worked, what didn't, results) and deliver recommendations for go-forward actions

ESTABLISHES AND LEADS PARTNERSHIP WITH STAKEHOLDERS
  • Oversees the process for working with Capital one and internal compliance and legal teams to ensure program marketing strategy and approach comply with terms and requirements
  • Integrate Loyalty program voice and brand expression within broader Marketing
  • Main point of contact for marketing stakeholders, including promotional strategy, planning and execution teams by developing strong and collaborative relationships
  • Leads team that drives execution of tests, working with Personalization and/or marketing teams based on priorities defined by program strategy lead
  • Drive innovation pipeline, and roadmap prioritization, in close partnership with analytics, insights, and technology teams to advance loyalty offers, features, and experiences

MANAGEMENT OF ASSOCIATES
  • Manages direct reports, systems and projects to achieve unit goals in accordance with Kohl's policies and practices
  • Prepares and analyze unit plans and reports
  • Provides leadership by exhibiting influence and expertise, thus affecting the results of the operating area
  • Creates an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications
  • Develops staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans

QUALIFICATIONS
REQUIRED
  • 5+ years of marketing strategy and/or technology experience
  • Experience leading an effective team
  • Data driven with strong financial acumen
  • Ability to quickly establish relationships with key partners
  • Highly collaborative
  • Strong organizational and presentation skills

PREFERRED
  • Masters degree
  • Loyalty/CRM experience
  • Experience in both marketing strategy AND technology
  • Experience with consumer credit regulations, federal and state
More Information on Kohl's
Kohl's operates in the eCommerce industry. The company is located in Menomonee Falls, WI. Kohl's was founded in 1962. It has 110000 total employees. To see all 92 open jobs at Kohl's, click here.
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