Manager of Integrated Marketing, Software (Remote)

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Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.


Cision is looking for a Manager of Integrated Marketing, Software, to develop and deliver integrated, multi-channel marketing strategies for each of Cision’ Software business. This Manager will partner closely with Business Line leaders, Sales leaders, Product Marketing and other Marketers (e.g, Search strategists, Site strategists) to develop and execute effective Marketing plans. #LI-Remote

Key Activities:

  • Collaborate with Sales and Business leaders to establish annual and quarterly targets, goals, & budgets
  • Develop, socialize and evangelize a deep understanding of the customer and their discovery, buying and usage journeys.
  • Partner with Marketing team members to bring to market Marketing strategies and campaigns (via channels and treatments like email, webinars & experiences, paid media/ social, search) that impact customer behavior and drive qualified leads for Sales
  • Partner with Product Marketing to continually infuse product line strategy and value proposition messaging into all aspects of the Marketing strategy and its execution in market
  • Working with BI, establish campaign metrics and ROI; making recommendations on how to continuously build upon the program; communicate goals/results to the organization
  • Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the inside sales team on targeted campaigns and effective follow-up
  • Be the “CMO”, the expert and primary point of contact for all things Marketing for the Business Line

Competencies:

  • 5-7+ years of relevant B2B marketing management experience, Software as a Service (SAAS) experience is a plus
  • Direct experience in lead generation and Account Based Marketing (database driven, lead engagement and capture, content integration, sequenced messaging to move leads through consideration journey)
  • Proven experience working directly with Sales leadership to define objectives and strategies
  • Working fluency in all core elements of the marketing mix: email, paid media/ social, experiential, site experience



As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
 
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process. 

More Information on Cision
Cision operates in the Software industry. The company is located in Chicago, IL and Houston, TX. Cision was founded in 1867. It has 2736 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 113 open jobs at Cision, click here.
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