The Walt Disney Company
Create the Tech Behind Our Magic
New York City, NY

Manager, Entertainment Brand Solutions at The Walt Disney Company

| New York City, NY
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The Walt Disney Company’s Media & Entertainment Distribution (DMED) is a new, global business segment for The Walt Disney Company with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services – ESPN+, the Disney+ streaming service and its ownership stake in Hulu – alongside Disney’s international media businesses, DMED aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly personalized entertainment experiences to diverse consumers around the world.
Disney Advertising Sales is seeking an experienced professional to lead the business strategy and activation for advertiser solutions tied to News programming. This role is based in NYC and reports into Director.
Manager will be responsible for overseeing a Coordinator that develops and activates advertiser driven cross-platform brand solutions within the News vertical which includes Good Morning America, World News with David Muir, Nightline, This Week with George Stephanopolous and other News specials.
Responsibilities :
Manage development and execution of cross-platform (linear, digital, social etc.) solutions against News programming.
  • Idea generation and creation of pitch materials (RFPs and proactive).
    • Actively participate in idea generation – includes working with News programming producers to identify ideas.
    • Create all client-facing pitch materials that detail (customized and market-wide) sponsorship opportunities
    • Build consensus among key stakeholders to obtain approval on the ideas (Management, Legal, BS&P, PR, Business Affairs, studios, producers, marketing, etc.)
  • Attend client meetings to pitch ideas
  • Manage deal negotiation (client, studio, producer, internal, etc.).
  • Manage the PR revenue business that accounts for approximately 30% of the teams revenue
  • Responsible for negotiation via sales and PR (client, producer, internal, etc.).
  • Manage activation process for deals that sell-through: timelines, approvals, production shoots, post-production, etc.)
    • Lead kick-off calls
    • Creative approval process
    • Any/all shoot preparation
    • Manage an on-set shoots – script delivery, client hosting, problem solving, balance show and client creative needs etc.
    • Responsible for ensuring project elements are delivering across all platforms.
    • Oversee all post production to ensure content launches properly
    • All project related documentation: deal agreement letters, budget management, billing, research etc.
  • Oversee creation of deal recaps and research
  • Identify and execute on new social innovations that drive revenue
  • Trains, provides guidance and leadership to team members.
  • Accountable for success over all aspects of projects from activation through completion.
  • Assist and guide complex problem solving both in anticipation and in real-time given the live programming environment for which this Manager is responsible.
  • Bring an innovative and entrepreneurial lens to the business to ensure solutions are meeting marketplace demands and revenue potential is maximized.
  • Manager will collaborate with Director on special projects across and for the benefit of the broader team such as revenue forecasting, tracking and reporting, process planning and operational implementation against a variety of functions (e.g., social, billing etc.)
  • Expected to bring forward and lead proactive ways to bring new ideas, share leanings and drive consistent enablement across the team.
Serve as expert over a specialty content area:
  • Helps drive strategy and the revenue performance of the News content area
  • Ambassador to Sales/Clients for the News branded content area and to creative community (internal & external) over Sales goals/needs. Must have strong relationship skills to build and foster producing partner alliances.

Provide leadership and direction to a team.
  • Responsible for growth and development of team members. including performance evaluation and reviews, training, development, promotion recommendations etc.
  • Helps develop and execute department/division strategy and objectives to team and specialty area(s).
  • Accountable for team organizational functions: paperwork budget management, status reports, case studies, research, competitive analysis, etc.

Strategic proactive collaboration across the Disney portfolio to create greater reach for clients and shows.
Responsible for creating and leveraging relationships at a senior level
Assist in the development of new or innovative solutions around the News branded content area (cross platform, cross portfolio)
Basic Qualifications :
  • 4-6 years of marketing, sponsorship, promotion, branded entertainment and/or media at a network, cable, promotional/media agency or entertainment studio.
  • Past experience managing one or more employees
  • Past experience driving revenue across all platforms
  • Independent decision maker and proven work solving complex problems
  • Experience leading on-set shoots, both on tape and in a live environment
  • Excellent written, verbal and presentation communication skills. Presentation and pitching experience.
  • Strong interpersonal skills (especially in high stress environments)
  • Experience collaborating with senior level executives
  • Proven leader with the desire to do whatever it takes and thrives in a team culture
  • Willingness to work flexible hours including evenings, mornings, weekends and/or occasional travel
  • Ability to work in a highly matrixed environment
  • Expertise in project management/execution with multi-tasking abilities and attention to detail
  • Fully proficient in Outlook, Word, Excel, Power Point, Keynote, Google Docs/Sheets

Additional Information :
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