Manager Direct Marketing Analytics - Omaha, Ne or Remote at Careerlink

| Omaha, NE
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Will play a key role in Enterprise Marketing level initiatives, partnering with the Marketing Finance, Analytics and Data Science organization to help us understand the ROI of our marketing efforts and lead our efforts to become an effective multi-channel marketer. This role requires experience in budgeting and forecasting, as well as a good understanding of marketing analytics across different channels, Direct Mail, Digital media (paid, owned, earned), Email and Call centers.
  • Lead efforts to support our analytical capabilities around marketing mix modeling and partnering with finance, internal analytics and IT teams to build data management pipelines to help understand the ROI from our marketing efforts and optimize future efforts
  • Help manage lead attribution and tracking capabilities in a multi-channel acquisitions engine that will inform future strategies
  • Partner with the Data Sciences team and the value chain across the marketing efforts to help operationalize new tools and techniques like segmentation, targeting in support of our customer focused strategy
  • Partner with peers across marketing to design and launch new marketing strategies and improve creative performance to help improve the efficiency and effectiveness of the business
  • Lead a team of Analysts to accomplish team goals on campaign performance, budgeting and forecasting
  • Ability to create effective presentations and interface with senior leadership
  • You help promote a culture of diversity and inclusion within the department and the larger organization. You value different ideas and opinions. You listen courageously and remain curious in all that you do.
  • You are able to work remotely and have access to high-speed internet.
  • 7+ years of progressive experience managing Direct to Consumer Marketing preferably in financial services
  • Expertise in Omni-channel marketing environments and relevant experience interpreting insights from marketing mix/MTA modeling and lead attribution methodologies
  • Experienced in building and assessing scoring models and operationalizing them
  • Advanced knowledge and understanding of statistical concepts
  • Data extraction, data manipulation, ability to synthesize and create presentations
  • Ability to highlight the "so what"/articulate the business value of complex initiatives
  • Demonstrated ability to problem solve and think critically; ability to recognize key leverage points in an analysis and focus the team on those
  • Demonstrated ability to work successfully in driving change in heavily matrixed organizations
  • Ability to lead and motivate a team, strive for excellence and hold a high bar
  • Self-motivated, driven and hungry for growth; acute sense of ownership
  • Be a team player
  • Bachelor's degree in quantitative discipline supplemented with experience in analytics
  • MBA preferred
  • A diverse workplace where associates feel a sense of belonging.
  • Best in class analytics training and Martech stack on AWS platform.
  • An organization that feels like a small, close-knit community and has the strength of a Fortune 500 company.
  • Tuition reimbursement, training and career development.
  • Comprehensive benefits plan that includes medical, dental, vision, disability and life insurance.
  • Flexible spending accounts for healthcare and childcare needs.
  • 401(k) plan with a 2% company contribution and 6% company match.
  • Competitive pay with an opportunity for incentives for all associates.
  • Flexible work schedules with a healthy amount of paid time off.
  • For more information regarding available benefits, please visit our Career Site.
  • Minimum: $90,859 MidPoint: $120,388 Maximum: $149,917
  • Pay commensurate with experience.


Mutual of Omaha serves more than 4.8 million individual product customers and 39,000 employer groups. Our legacy of stability creates an environment where every associate is encouraged to experiment, innovate and grow in their own unique career path.

From day one, youll have the tools to be your best self at work. Here youll do meaningful work and your talents will have a positive impact on peoples lives as we help our customers protect what they care about and achieve their financial goals.

Each associate is a unique contributor to creating a diverse, dynamic, thriving and inclusive workplace. We want you to become engaged feel a sense of belonging and contribute to the companys exceptional future.

Join forces with a company that can AMPLIFY YOUR STRENGTHS AND EMPOWER YOUR CAREER.

For inquiries about the position or application process, contact our HR Helpline at 1-800-365-1405.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at 1-800-780-0304. We are available Monday through Friday 7 am to 4:30 pm CST we will reply within 24 hours.

Mutual of Omaha and its affiliates are an Equal Opportunity /Affirmative Action Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

To All Recruitment Agencies: We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.
More Information on Careerlink
Careerlink operates in the HR Tech industry. The company is located in Omaha, NE. Careerlink was founded in 1992. It has 16 total employees. To see all 429 open jobs at Careerlink, click here.
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