Manager, Digital Marketing at Cityblock Health

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About Us:
Cityblock Health is the first tech-driven provider for communities with complex needs-bringing better care to where it's needed most, block by block. Founded in 2017 on the premise that "health is local" and based in Brooklyn, we are backed by Alphabet's Sidewalk Labs along with some of the top healthcare investors in the country.
Our mission is to improve the health of underserved communities. Importantly, our solutions are designed specifically for Medicaid and lower-income Medicare beneficiaries, and we meet our members where they are, bringing care into the home and neighborhoods through our community-based care teams and Virtual Care offerings.
In close collaboration with community-based organizations, local providers, and leading health plans, we are reorganizing the health system to focus on what matters to our members. Equipped with world-class, custom care delivery technology, we deliver personalized primary care, behavioral health, and social services to deliver a radically better experience of care for every member and community we serve.
Over the next year, we'll grow quickly to bring better care to many more members and their communities. To do this, we need people who, like us, believe that everyone should have good care for what matters to them, in their community.
Our work is grounded in a belief in the power of a diverse community. To close gaps in care and advance equity in the communities we serve, we have to start with making our own team diverse and inclusive. Our ways of working are characterized by creativity, collaboration, and mutual learning that comes from bringing together a community from diverse backgrounds and perspectives. We strive to ensure that every person on the Cityblock team, and every Cityblock member, feels supported and included as a part of our community.
Our Values:
  • Aim for Understanding
  • Be All In
  • Bring Your Whole Self
  • Lean Into Discomfort
  • Put Members First

About the Role:
The Digital Marketing Manager has a unique opportunity to create and build Cityblock's digital marketing strategy, content and execution from the ground up to grow our brand awareness, sentiment and trust with our members and their surrounding community. You will deeply understand and build our members' path to engagement and then lead the development and execution of a digital playbook including search, website, social, partnerships, etc to reach our members, key influencers and surrounding communities to build awareness of Cityblock that will lead to stronger conversion and engagement. You will also lead the digital content strategy across email and text, applying member segmentation to create relevant communications, collaborating with the engagement and growth marketing teams to optimize to stronger engagement and healthier outcomes for our members. You will maintain all digital content, inspiring the creative team to design breakthrough and effective communications, and will utilize metrics to recommend, test and implement a range of improvements designed to attract customers and optimize their digital experience .
We are looking for an individual with a proven track record of developing effective multi-channel campaigns and evergreen programs, measuring results and continuously optimizing to drive stronger performance. This person should be inherently curious and deeply consumer (member) driven, have demonstrated creativity to apply digital marketing capabilities in non-traditional and/or novel ways that are not just "executing the standard digital playbook" and get joy from being scrappy and resilient in a fast paced environment where we are building something completely new.
Specific responsibilities and expectations include:
  • Developing and executing our digital marketing strategy for building awareness, positive sentiment and opening the door to trust with our member population and their surrounding communities.
  • Deeply understanding the member (and surrounding community) digital insights and how digital fits into their path to engagement to inform choices of where to play in digital.
  • Collaborate across markets, engagement team, and partners to build digital strategies and plans that meet local needs, capitalize on partner synergies and build on broader member engagement strategies.
  • Recommend and execute digital pilot programs, including new member acquisition into partner programs, measure, optimize and scale to build a digital marketing playbook that is efficient and effective.
  • Lead the digital content strategy across email and text, applying member segmentation to create relevant communications, collaborating with the engagement and growth marketing teams to optimize to stronger engagement and healthier outcomes for our members.
  • Build and maintain all digital content, inspiring the creative team through powerful briefs to design breakthrough and effective communications. Utilize metrics to recommend, test and implement a range of improvements designed to attract customers and optimize their digital experience.
  • Continuously analyze data by mapping current digital tactics to identify gaps, opportunities, and insights to optimize spend, performance & ROI and bring forward insights that inspire stronger, more effective digital ideas and execution.
  • Collaborate with Clinical, Legal and Regulatory colleagues to ensure an effective and productive promotional review process and continued compliance on all digital efforts.
  • Ensure timely and compliant delivery of operational responsibilities in accordance with project milestones.
  • Serve as a subject matter expert for digital marketing best practices, internal processes and systems related to digital marketing
  • Facilitate continued educational/training opportunities for internal marketing stakeholders and external agency teams
  • Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established
  • Cultivate strong partnerships with external agency teams, suppliers and vendors in support of Brand and/or Digital Operations efforts
  • Oversee all digital paid advertisements and third-party digital vendor management

This role will report to the Senior Director Marketing - Strategy and Integrated Communications and work closely with Cityblock's Growth Marketing Leader, Engagement Team, Behavioral Insights team, Growth team, New Market Implementation team and Creative team. As the single point of accountability for digital marketing for Cityblock, this role will have frequent access, accountability and visibility with the Chief Marketing Officer.
Requirements for the Role:
  • Digital Marketing Leader with 5+ years of experience creating and executing effective omnichannel/multi-channel campaigns and evergreen programs, including social media, SEO, website development/optimization, email/CRM, and text.
  • Demonstrated proficiency in core marketing capabilities such as digital creative development, segmentation, investment optimization, etc.
  • Deep understanding of how to measure digital performance and ROI across platforms and program objectives with strong analytical skills to evaluate KPIs, present learning based on data, and optimize to deliver results
  • Successful track record of creating pilot digital programs, measuring and optimizing and then scaling to create a new playbook.
  • Experience in onboarding and managing external agency partners and internal marketing partners to meet deadlines in alignment with SOWs
  • Creativity to apply digital marketing capabilities in non-traditional and/or novel ways that are not just "executing the standard digital playbook".
  • Consumer/Member obsessed approach to marketing where consumer/member insights drive strategy, decisions and execution.
  • Highly accountable leader who is energized by driving business results through brilliant marketing.
  • Proactive self-starter and team player who thrives in a collaborative and fast-paced environment
  • Must have attention to detail, execution, and follow-through.

How We Define Success:
  • Increase in brand awareness and sentiment among members and their surrounding communities.
  • Increase in searches and website visits for Cityblock Health.
  • Stronger conversion and engagement rates, especially among high priority member segments.
  • Improved campaign results as measured by open rates and call to action response rates.
  • Customer acquisition into partner programs as we pilot our ability to grow through member acquisition.
  • Strong ROI and demonstration of Digital Marketing as an investment choice that will deliver business results for Cityblock.

What We'd Like From You:
  • A resume and/or LinkedIn profile
  • A short cover letter, please!

Cityblock values diversity as a core tenet of the work we do and the populations we serve. We are an equal opportunity employer, indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.
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We do not accept unsolicited resumes from outside recruiters/placement agencies. Cityblock will not pay fees associated with resumes presented through unsolicited means.
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Technology we use

  • Engineering
  • Product
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • ConfluenceManagement
    • JIRAManagement

What are Cityblock Health Perks + Benefits

Cityblock Health Benefits Overview

To properly care for our members and advance equity in the communities we serve, we believe our own team must be diverse and inclusive. We take to heart what it means to bring your whole self and actively work to build representation, build belonging and advance justice. Our goal is to ensure everyone at Cityblock feels respected, celebrated, and part of our community.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks

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