Manager- Digital Activation (Remote) at Epsilon

| Philadelphia, PA | Remote
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Company Description
Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.
Job Description
Epsilon's Digital Solutions practice helps marketers enhance the effectiveness of their complex digital marketing programs by being industry leaders and SMEs at the intersection where offline and online data comes together. Our group is nimble with the energy and flexibility of a start-up, but with the backing and resources of one of the industry's largest and most respected marketing service and technology providers.
Manager, Digital Activation (Audience Platforms/DMPs/CDPs)
The Manager-Digital Activation, is the main point of contact for both external clients and internal teams, orchestrating and responsible for setting strategic direction and overseeing digital activation programs. Successful candidate will have 5+ year's digital advertising/marketing or audience activation experience, demonstrating strong client services, technology comprehension, analytical and problem-solving skills, as well as the ability to thrive in a fast paced, dynamic environment. Hands on Agency Platforms (M1, mPlatform) or DMP or DSP or CDP experience required; data strategy, and offline data onboarding experience is ideal. Position can be located in Denver or New York City or remote.
Responsibilities
  • Serve as client's digital advertising/marketing ecosystem subject matter expert.
  • Lead tech & strategy engagements using Epsilon's PeopleCloud platform, data management platform (DMP) or customer data platform (CDP), offline data onboarding, and digital media campaigns.
  • Collaborate with teams and partners to develop solutions, which include understanding of PII and non-PII identities, 1st, 2nd, 3rd party data, internal and external technologies, and activation media channels
  • Facilitate buy-in from internal and external stakeholders on how our solutions fit in their martech and adtech ecosystems and overall audience and data strategy
  • Help internal and external clients think holistically for how 1st, 2nd, 3rd party identities and data can best support customer targeting, engagement, and campaign goals
  • Provide guidance to clients and partners on how to best unlock value from data and audience platforms (PeopleCloud, DMP, CDP) in answering audience briefs and business objectives
  • Work with analysts and data scientists to define performance metrics, measurement requirements, test design, uncover performance and insights and unlock opportunities for improvement through optimization and enhancements
  • Manage and own multiple client relationships, serving as the primary day-to-day contact
  • Collaborate and guide cross functional teams through integration projects with competing priorities, several stakeholders, and tight timelines
  • Provide expertise and thought leadership on market trend on audience strategy, cookie-less preparation, and cutting-edge technologies in martech and adtech

Business Qualifications
  • Bachelor's Degree required, Master's Degree preferred, in the field of communication, media, technology or business.
  • 5 years minimum hands-on experience in digital advertising technology or media strategy, analytics or digital agency or equivalent years of experience within the digital arm of a consulting.
    • At least 3 years in client-facing role
  • Experience developing and building out collaborative teams
  • Polished business professional with strong communication skills, able to effectively communicate with people from difference functional areas and different levels of responsibility ranging from campaign managers through to the C-Suite.
  • Experience with digital campaign operations, digital marketing strategy development and overall large account ownership
  • Offline data onboarding experience a plus
  • Experience with digital integrations across multiple technology vendors
  • Comfortable working in a "startup" environment within a larger company and demonstrated ability to organize and establish a team in such an environment.
  • Demonstrated success autonomously managing complex multiple work stream projects that require input from many stakeholders

Technical Qualifications
  • Experience with one or more digital activation platforms required
    • DMPs (Adobe Audience Manager, Oracle/Blue Kai, Turn, Salesforce/Krux, etc.)
    • Agency Platforms (M1, mPlatform, etc.)
    • CDPs (Adobe Experinece Platform, Tealium, mParticle, Segment etc.)
    • DSPs (DV360,Mediamath, TradeDesk, Verizon/Yahoo, etc.)
    • Customer Match (Facebook, Amazon, LinkedIn, Twitter, Pinterest, etc.)
  • Experience with ETL tools, Web Analytics, SQL query, Customer Journey Orchestration tools is a plus.

Scope of Job
  • Contact throughout Epsilon and Publicis Groupe
  • Frequent contact with clients
  • Manages and runs a team
  • Competitive salary and benefits

Qualifications
Additional Information
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance.
Applicants with criminal histories are welcome to apply.
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An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Senior Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

How would you describe the company’s work-life balance?

Epsilon has a very good work-life balance, including flexible time off. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Epsilon for over 7 years.

Alba

Manager, Engineering

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Epsilon participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Epsilon has a Social Committee that organizes social, charitable and sports activities.
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Epsilon team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Epsilon provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Epsilon hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Game Room
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Epsilon offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Epsilon hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Epsilon encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available

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