Manager, Demand Generation
About Bevy: 100% Remote Organization
Bevy is an early stage Startup with a mission to help brands build, grow and scale their virtual and in-person communities. Founded in April 2017 by the core team behind Startup Grind, Bevy is an Enterprise-grade SaaS platform used by companies that include Adobe, Amazon, Asana, Atlassian, Ebay, Epic Games, IDEO, Intuit, MongoDB, Red Bull, Roblox, Salesforce, SAP, Slack and many more. In April 2019, Bevy acquired CMX which is the world’s largest network of community professionals. CMX offers world-class training, events and research for the community industry. In March 2021, we raised a $40M series C investment. For this funding round, we’ve built a coalition of investors that reflect the communities that we live in every day.
Come be a part of our inspirational team, ranked by Forbes as one of America’s “Best Startup Employers of 2022."
The Role:
The Director of Demand Generation will be responsible for driving growth by planning, building and running inbound and outbound lead generation programs. This strategic role requires an individual with strong leadership skills who can work cross-functionally and determine how to best reach, educate, nurture and evangelize “Community” with our target prospects. This individual will own all aspects of demand generation marketing, reporting into our Director of Growth Marketing and Customer Acquisition, and will work closely with Sales, Marketing and Customer Success leadership teams.
This is a great opportunity for candidates who want to work in a fast-paced collaborative environment, make a big impact and win as a team to scale a growing business.
What you will do:
- Design, plan, manage and optimize complex, full funnel marketing campaigns across multiple channels to generate pipeline against quarterly goals.
- Monitor, report and forecast campaign performance with granular tracking across relevant KPIs including clicks, web visitors, demo form fills, collateral downloads, leads, sales qualified leads, pipeline dollars and revenue.
- Create and implement lead nurture programs to drive awareness, educate and engage Bevy’s prospects.
- Successfully execute, scale, and automate an enterprise account based marketing (ABM) strategy.
- Drive continuous improvement of paid media channels, social, and SEO/SEM.
- Collaborate with GTM teams to support content creation initiatives and syndication inclusive of case studies, whitepapers, benchmark reports, and more.
- Work closely with Marketing, Sales, and Product leaders to effectively position Bevy’s demand generation campaigns in line with overall company objectives.
What we are looking for:
- Web SEO experience, building and managing corporate websites and optimizing SEO structure to measure unique visitors, traffic volume, average time spent on site, collateral downloads and demo requests.
- Social media experience, creating, managing and optimizing marketing campaigns. Performance Marketing and Brand Marketing campaign management experience is ideal.
- Track record of consistently achieving qualified lead targets.
- Experience creating email marketing campaigns for top of funnel prospecting and mid-funnel lead nurturing campaigns.
- Experience working with cross-functional teams to meet shared lead generation goals.
We welcome candidates from traditionally underrepresented groups to apply. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the communities we serve.
Our Team
We are a small but powerful team, dedicated to achieving our mission to bring more community to the world through virtual events. Many of us have worked in community positions before and understand the struggles and peaks that come with the role. Our team communicates candidly, giving feedback early and often. We set ambitious goals, and do what it takes to achieve them, while making sure that we take care of our own personal health and mental wellbeing. We’ll want you to be ready to take on a lot of responsibility with guidance and mentorship along the way. We work to create a diverse, equitable and inclusive environment. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our team and a better product for our customers and the communities we serve.
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