Manager, CRM & Marketing Automation at GoodRx

| Santa Monica
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GoodRx is America’s healthcare marketplace. Each month, millions people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $30 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

About the Role

GoodRx is seeking a Manager, CRM & Marketing Automation to work across business units and cross-functional teams to build and execute lifecycle marketing campaigns that will drive growth and retention. The CRM team’s mission is to build personalized, helpful and effective messaging programs that introduce GoodRx products, services and solutions at the right stages of each patient’s healthcare journey. In this role, you will be responsible for building email, push, in-app and SMS marketing campaigns and automated workflows in support of all GoodRx product lines and CRM initiatives. You will collaborate across multiple departments including creative, product, data, engineering, analytics and external partners.

Responsibilities:

  • Build multi-channel (email, push, in-app, SMS) automated and batched campaigns in our marketing automation platform, Braze.
  • Work closely with all members of the CRM team to bring campaigns to life by being hands on with all facets of campaign production including, but not limited to, creative, coding, segmentation, A/B testing, QA, and reporting/analysis. 
  • Help develop and manage a quarterly CRM production calendar to ensure that deadlines are being adhered to. 
  • Perform quality assurance on each campaign to ensure that campaigns are executed error free and that the user experience is optimal.
  • Monitor and report on key marketing metrics for campaigns and overall CRM programs.
  • Identify areas of opportunity to maximize engagement, conversion and retention.
  • Run experiments designed to impact key metrics. Manage a testing schedule and report on results from tests.
  • Evaluate and pressure test CRM campaign performance, identifying opportunities to drive growth, engagement, and retention.
  • Utilize segmentation tools and collaborate with our data team to develop optimal target audiences and cohorts.
  • Ensure that new user data in support of CRM campaigns is successfully integrated into Braze.
  • Develop a technical expertise in all of our campaign and CRM related tools through daily usage and ongoing training.
  • Stay abreast of the latest advances, updates, features and techniques.
  • Aid in coordination and development of creative, copy and content for member communications as needed.

Skills & Qualifications

  • 3+ years CRM and and hands-on lifecycle marketing experience
  • Experience/expertise using Braze for executing and managing lifecycle marketing campaigns
  • Proven experience building email campaigns from end-to-end (including coding) with an understanding of email marketing best practices.
  • Experience with mobile marketing including push, in-app and SMS is highly desirable
  • Experience conducting A/B tests and turning results into insights that can be socialized and presented across key stakeholders.
  • Must be detail oriented with an eye for overall user experience.
  • Excellent communication and organization skills

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Vice President of People

What does career growth look like on your team?

The Business Intelligence team guides strategy and provides data-driven insights across the entire organization enabling career growth to move at a very fast pace. Opportunities for ownership and impact are plentiful, so those who are intellectually curious and driven have been able to advance quickly in their careers at GoodRx!

Helen Yim

Director Business Intelligence

What is your vision for the company?

I work with amazingly talented people. My vision for the company is that we continue to use all our experiences and knowhow to build great healthcare solutions. In my marketing role, I think about consumer journeys and how we can best present our product offerings to people. GoodRx growth comes from helping more people, and that’s a great feeling.

Leslie Burthey

VP Marketing (Go-To-Market Strategy)

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Diversity
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available $2,850 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross 750 PPO - employees covered at 100% and dependents at 90% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family) Kasier
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
GoodRx partners with Kindbody to provide a discount off of third party reproduction support
Mental Health Benefits
GoodRx provides free access to therapy, coaching, and a library of mental health resources
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
RSU's available to full-time employees
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
3 months fully paid with at least 90 days of service
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Recreational Clubs
We offer a variety of clubs like our dodgeball league, monthly book club, hiking club, and more
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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