Manager, Brand Media (Remote)
ezCater is the world’s largest online marketplace for catering – a $60+ billion market just in the U.S. Businesspeople use us to find and order great food for meetings and events; restaurants and caterers use us to grow their catering business. We’re backed by world-class investors including Insight Partners, Iconiq Capital, and others, and in early 2019 were valued at $1.25 billion. COVID slammed us, but we responded by finding new customer segments and seizing the rare opportunity COVID offered: when in life does a very successful operation get a do-over? Come help us power Food For Work even better than we did it the first time.
We’re looking for a Manager, Brand Media to help us expand brand awareness and acquire new customers through upper funnel media channels (TV, Video, Audio, OOH). You will have a direct impact on the overall media strategy and execution of these channels, and help drive the overall evolution of our media mix. If you have had success optimizing these channels, particularly as “performance brand” channels for an ecommerce or online marketplace brand - we’d love to talk to you.
What you’ll do:
- Drive the planning, buying, and ongoing optimization of brand and upper funnel media channels including: Digital and Traditional TV, Digital and Traditional Audio, YouTube, and OOH
- Understand the performance of each channel and how they work together with lower funnel channels to drive new customer acquisition
- Establish yourself as the in-house expert for these ever evolving channels and have your finger on the pulse of emerging platforms, technologies, and tactics
- Work closely with the brand marketing and creative teams to support integrated campaigns and inform creative tests across these media channels
- Translate customer insights into media strategies and actions
- Work closely with your counterparts in digital marketing to develop a full-funnel approach to growth
- Work closely with colleagues in analytics and data science to properly measure and attribute the value of your channels to our business metrics
What we hope you’ll have:
- 7-10 years of experience buying brand media (digital and traditional video/TV, digital and traditional audio, OOH) and managing $20M+ media budgets in an in-house media team or agency setting
- A proven track record of driving measurable results via brand media
- The ability to articulate and share insights across the organization, and benchmark new opportunities for growth
- An entrepreneurial spirit - you will be able to develop our nascent brand media programs and expand them into key growth channels for ezCater
- Experience with multi-touch attribution and the ability to measure and articulate the cross-channel value of brand media channels
- The ability to turn data into insights and familiarity with platforms like Periscope, Tableau, Google Analytics, and multi-touch attribution software
- Outstanding organizational skills; the ability to prioritize, multi-task, and live in the details
- A bias for action and experimentation: “Try it and track it” is a key tenet of ezCater culture
Starting Salary Range: $98,000 - $124,000
#LI-Remote
ezCater does not sponsor applicants for work visas or legal permanent residence.
What you’ll get from us:
You’ll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance.
Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.
Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) once we get back to our offices, and knowing that you helped get this rocket ship to the moon.
ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.
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