Capital One
Washington DC

Manager, Brand Exclusive Experiences Content Strategist-Brand at Capital One (Washington DC)

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Center 1 (19052), United States of America, McLean, Virginia

Manager, Brand Exclusive Experiences Content Strategist-Brand

Manager, Brand Exclusive Experiences Content Strategist
The Capital One Brand team is seeking an innovative content-marketer with a strong social media and experiential marketing background to develop and drive new strategies and campaigns that expand awareness of the exclusive experiences available to Capital One customers across our extensive travel, dining and entertainment portfolio. This role works across line-of-business segments, and leads content strategy development and execution of digital campaigns that amplify exclusive experiences across a portfolio of channels, including paid and organic social, paid talent/influencers, long-form content platforms, associate advocacy platforms, and real-time social engagement. This role partners closely with internal business partners and partner teams to lead and deliver memorable work that builds awareness of Capital One’s premium access offerings with prospective customers and while triggering engagement with and use of these access benefits within the Capital One customer community. 
WHAT YOU’LL DO 


Spearhead integrated campaign development and continuous learning and improvement across a portfolio of channels that support a full customer journey
Partner and consult with line-of-business marketing teams when exclusive experiences are part of their marketing strategy to develop and refine the content strategy that maximizes content’s contribution to and impact on marketing objectives
Lead and and contribute to cross-functional teams both within and outside of Brand to drive digital experience innovations that amplify premium customer experiences
Lead and partner with integrated marketing agencies and creative and production teams to bring the Capital One brand experience to life consistently through digital media
Work with internal experiential strategists, external sponsorship partners, and paid talent partners to develop and execute strategies that drive awareness and engagement with exclusive experiences within both in-person events and digital events and platforms
Lead learning agendas aimed at continuously raising the bar for our marketing work, influencing innovation and change by leaning into evidence and impact 
Partner with paid media and mass advertising strategists to deliver impactful mass-integrated campaigns for major tentpole messages and events
Partner with SEO strategists and insights and research teams to ensure short and long-form content is designed with consumer needs and discoverability in mind

WHO YOU ARE 

You want to be an EVIDENCE-BASED MARKETER who...
As an INDIVIDUAL:

Your curiosity is endless. There’s always something else to learn.
You’re flexible and not afraid of change—in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller. You simplify the complex and compel your audience to act.
You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
You care—about the work, your team and the customers you serve.

As a LEADER:
You value authenticity over perfection. You lead with empathy, vulnerability and honesty. 
You deeply invest in understanding the humans around you. 
You say what needs to be said and work hard to find the right words.
You’re an expert. You also know when you’re not and need to find one.
You use all this - to make things happen, create amazing work and inspire others.

Basic Qualifications
Bachelor’s degree or military experience
At least 4 years of experience in a marketing strategy and campaign delivery role

Preferred Qualifications
5+ years of experience in a digital marketing strategy and campaign delivery role
3 or more years of experience in experiential/event-based marketing
3 or more years of experience in a social media leadership role
3 or more years of experience in a strategic web content marketing role
3 or more years of experience working within a large company 
Demonstrated ability to influence and use evidence-based decision making and other influence techniques to gain commitment for projects and initiatives.


 

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to [email protected]

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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What are Capital One Perks + Benefits

Capital One Benefits Overview

At Capital One, we're committed to ensuring you and your family feel supported and cared for, and we know that your benefits play a large role in that support. Our goal is to provide a comprehensive and competitive set of benefits that offer the flexibility and choice to meet the diverse needs of all associates. We want each of you to Be Well physically, emotionally, and financially.

Culture
Volunteer in local community
Volunteer projects are encouraged and supported by Capital One through both traditional monetary contributions and flexibility to participate in associate-led initiatives.
Partners with Nonprofits
Capital One’s philanthropy program provides grants to organizations that support education, financial literacy and community development, including affordable housing and small business development.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Business Resource Groups (BRGs) play an important role in attracting world-class talent, developing tomorrow’s leaders, engaging and retaining our diverse workforce and enhancing our workplace.
Hiring Practices that Promote Diversity
Our professional recruiting teams focus on attracting underrepresented talent for our key business roles, including analyst, product, and tech roles across varied tactics and connection points.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Capital One offers two flexible spending accounts (FSAs) – a Health Care FSA and Dependent Care FSA – administered by Anthem.
Disability Insurance
Capital One automatically provides full-time associates with Short-Term Disability and Basic Long-Term Disability coverage at no cost. You have the option to purchase Supplemental Long-Term Disability
Dental Benefits
Capital One offers coverage through Delta Dental to help you maintain your smile through regular preventive care and treatment for any dental problems that may arise.
Vision Benefits
To help you keep life in focus, vision coverage through Anthem Blue View Vision provides benefits for eye exams and vision correction treatment.
Health Insurance Benefits
Our medical plans provide comprehensive and affordable coverage for a range of health care services and are designed with the ability to be flexible and choose which benefits work for your needs.
Life Insurance
We provide full-time and eligible part-time associates with Basic Life, and Accidental Death and Personal Loss (AD&PL) Insurance at no cost.
Wellness Programs
Onsite Gym
Mental Health Benefits
Capital One's Employee Assistance Program provides a robust set of services including telephonic, virtual and/or face-to-face counseling, legal and financial assistance, ID theft recovery, and more.
Retirement & Stock Options Benefits
401(K)
Through automatic payroll deductions, you may contribute up to 50% of your Annual Benefits Salary (base salary, shift differential, bonuses, commission, incentives and overtime) to your account.
401(K) Matching
Capital One will match 100% of the first 3% of Annual Benefits Salary that you contribute, plus 50% of the next 3% of Annual Benefits Salary that you contribute.
Employee Stock Purchase Plan
You can elect to contribute between 1% and 15% of your base salary** to the ASPP and receive a partial match on your contributions from Capital One. **Includes standard pay and any commissions
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
The Bright Horizons Care Advantage Program provides alternative child and adult care options during a lapse or breakdown in normal care arrangements.
Generous Parental Leave
Flexible parental leave options are available to full-time associates at the time of their child’s birth or arrival in their home.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
The Adoption Reimbursement program provides financial support to full-time associates who are building their families through adoption.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Capital One’s perks and benefits are progressive and industry leading. We have always believed in the importance of providing comprehensive and expansive benefits to complement and contribute to our associates’ total compensation package. For example, we were one of the first major companies to offer same-sex marriage benefits back in 1997 and we have since continued to build our benefits portfolio to include a host of other LGBTQ+ friendly offerings, from fertility coverage to reimbursements for associates who chose to build their families through adoption and surrogacy, to domestic partner benefits and health coverage for gender reassignment. In addition, Capital One’s campuses offer fitness facilities, cafés and, at certain locations, onsite health services for associates and their families. Our benefits package is unique as it provides flexibility for you to determine your path to health, wealth and life support.

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