Lifeforce: Email (Lifecycle) Marketing Manager

| Remote - United States +80 more | Remote | Hybrid
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Midlife isn't what it used to be, and that's a great thing. Our 30's, 40's, 50's+ are now years of growth, achievement, and exploration. Yet, we all still struggle with age-related declines in physical and mental performance. 


It doesn't have to be that way. Launched in February 2022, Lifeforce is a performance-health company that makes midlife your peak life. We provide a single solution to track your key biomarkers and get information, nutraceuticals, hormone optimization, and coaching tailored to your body and your life. Lifeforce was launched in partnership with Tony Robbins, Dr. Peter Diamandis, and M13, some of the biggest influencers in the performance and longevity space. Tony and Peter's recent book on this topic (also called Life Force) is currently #1 on Amazon globally. 


We are hiring an Email Marketing Manager to be our point person in strategizing, creating, testing, and optimizing lead capture and email + SMS + Push marketing. We believe that a robust customer lifecycle is going to be a key differentiating factor in the Lifeforce experience. You will be responsible for ideating and implementing our email marketing strategy including email capture, engagement, conversion, and measurement. 

As our email marketing manager you will:

  • Build and maintain our map of the customer journey through our lifecycle communication
  • Use Klaviyo and other marketing tooling to drive best-in-class growth and lifecycle communication across the Lifeforce customer journey
  • Own and present metrics to key stakeholders including leadership
  • Lead our drive towards email and SMS automation across our workflows
  • Test and iterate on communication strategies across a highly personalized customer journey
  • Create copy briefs and work closely with our head of content to drive email content
  • Work closely with our marketing organization to keep our email and sms lifecycle channels aligned with strategy and goals
  • Stay on top of the latest trends in customer engagement marketing to ensure that Lifeforce is implementing best practices to remain leading edge

You will love this job if:

  • You love solving complex lifecycle communication problems that stray a little outside of traditional e-commerce lines
  • You are passionate about health and believe that by approaching healthcare differently we can create better outcomes
  • You take pride and ownership over the lifecycle of customer communication and are highly engaged in creating special customer experiences through lifecycle communication
  • You are excited by big, complicated problems and solve them with creative, elegant, and simple solutions. You have a natural intellectual curiosity that drives you to find out how things work and if they can work better.
  • You value collaboration and feedback. You can communicate your vision in clear terms — to your peers as well as outside of your immediate team. You are willing and able to help your teammates grow by demonstrating best practices, providing (and receiving) respectful and constructive feedback, and sharing your unique insights with everyone.
  • You enjoy working in a fluid environment, defining and owning priorities that adapt to our larger goals. You can bring clarity to ambiguity while remaining open-minded to new information that might change your mind.
  • You are happy to fill in the gaps to reach a goal where necessary, even if it does not always fit your job description.
  • You have a genuine interest in how good technology can help people.
  • You have a positive attitude and are keen to tackle complex problems in an important industry.
  • You’re a happy warrior - as long as you’re in a great environment with intelligent, caring people all working together toward a common aim, you’re comfortable working hard.
  • You’re wired for learning and change, not being afraid to fail.
  • Agility and collaboration are critical to your success - we are a new organization with a start-up mentality.
  • Thinking about the big picture is vital for you, but YOU sweat the details.
  • You have excellent judgment and comfort with ambiguity.

You should get in touch if:

  • You have spent at least 3 years working in email and lifecycle marketing
  • You have a background in e-commerce or telemedicine, preferably in a role with an ongoing customer relationship
  • You’re an expert in engagement marketing platforms like Klaviyo, Attentive, Braze or Iterable
  • You like to work iteratively with teams to improve customer outcomes
  • You are a demonstrated self-starter and team player with strong interpersonal skills with strong leadership and teamwork skills at all levels ( peers, internal stakeholders, external customers).
  • You inspire alignment and partnership on a shared vision or strategy.
  • You are open to a fully remote role

Target salary range: $100k-$115k + benefits

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Technology we use

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An Insider's view of M13

What are some social events your company does?

At least twice a year, M13 gets the team together for a week full of internal events and team building that we call "Dock-in". We have events such as trivia, scavenger hunts, ropes course, and team dinners, but the goal is ALWAYS to have fun and build connections outside of work.

Arbo

Mission Control

How does the company support your career growth?

I’m given the room and the support to tackle really challenging problems. I’ve grown twice as much in my 5 months at M13 than I had in 2 years at my previous position because I am trusted and encouraged to learn by doing.

Samantha

Community Coordinator

What is your vision for the company?

When Carter and I were starting M13, we knew the world didn’t need just another venture capital firm. Starting a platform, with an approach that’s designed to evolve venture capital? That’s really exciting. The opportunity to have a different value prop for our companies and for the people joining our platform energizes me every day.

Courtney Reum

Co-Founder

What are M13 Perks + Benefits

M13 Benefits Overview

Opportunity to Learn: Work directly for and with an M13 Founding Partner and serial entrepreneur in a high impact role
Comprehensive Health Package - Medical, dental, and vision plans that are thoughtful and supportive of the needs of each M13 employee
Open PTO Policy - We're focused on healthy work/life balance and therefore set no firm guidelines as to how much time off each employee is permitted to take
Investment in Your Future - Employee Profit Sharing Program and 401(k) Retirement Plan with matching for all employees. Many more excellent perks available within our comprehensive benefits program

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Highly diverse management team
Mandated unconscious bias training
Mean gender pay gap below 10%
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Promote from within
Mentorship program
Customized development tracks
Paid industry certifications

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