Lifecycle Marketing Specialist (Remote)

| Orange County +1 more | Remote
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Lifecycle Marketing Specialist

Overview:

As a Lifecycle Marketing Specialist, you will coordinate and help execute our lifecycle marketing strategy, end-to-end, including organizing, building and managing various email, push and in-app campaigns. You will collaborate across Marketing, Content, Product, and other departments to create, launch, and monitor the performance of all our campaigns.

The impact you'll make:

  • Partner with stakeholders on the coordination and execution of our lifecycle programs
  • Own and manage lifecycle campaigns from ideation to execution and analysis
  • Help identify and segment audiences, improving targeting and personalization, and minimizing user churn.
  • Create, improve and optimize consistent user experience across web, iOS and Android
  • Analyze and report on campaign performance and suggest improvements
  • Ensure we follow industry policies and best practices

What you've accomplished:

  • 2+ years of email marketing experience, with a track record of high performance
  • Experience working with HTML and CSS
  • Professional experience making data-driven recommendations and decisions
  • Experience building and executing creative assets and marketing content
  • Knowledge of email best practices 
  • Experience with Photoshop
  • Strong writing skills with a passion for high-quality, effective, to-the-point copy
  • Detail- and execution-oriented and a strong communicator and collaborator
  • BA/BS degree or equivalent practical experience

Our 2022 Benefits:

  • Medical, Dental & Vision benefits (effective Day1):
    • Employee - employer paid premium 100%
    • Dependent - employer paid premium 80%
    • HMO - Kaiser & Anthem
    • PPO and HDHP with HSA - Anthem
  • Basic Life & AD&D - employer paid 1x salary
  • 401(k) Retirement Plan (with employer contribution)
  • PTO (3 weeks accrued); 5 sick days
  • Supplemental, voluntary benefits
    • Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
    • Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
    • FSA (Medical, Dependent, Transit and Parking)
    • Voluntary Life Insurance
    • Critical Illness Insurance
    • Accident Insurance
    • Short- and long-term disability Insurance
    • Pet Insurance
    • Company-paid identity theft protection
    • Rocket Lawyer legal services platform
  • Paid parental leave
  • Reimbursements for home office setup and monthly WiFi

Why Weedmaps?

  • You get to play a meaningful role in the future of cannabis and how it’s regarded globally
  • Catered lunches provided while working in the office and curated snack boxes delivered to your door when working at home
  • Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
  • Generous PTO and company holidays
  • Endless opportunities to network and connect with your fellow Weedmappers through education and speaker series, Employee Resource Groups, happy hours, team celebrations, game nights and much more!

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants may be entitled to reasonable accommodations under the terms of the ADA and state/local laws.  Please inform us if you need assistance participating in the interview process.

About Weedmaps:

WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.

Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.

#LI-REMOTE #WMFromAnywhere

More Information on Weedmaps
Weedmaps operates in the Cannabis industry. The company is located in Irvine, CA. Weedmaps was founded in 2008. It has 440 total employees. It offers perks and benefits such as Intracompany committees, Daily sync, Open door policy, OKR operational model, Team based strategic planning and Group brainstorming sessions. To see all 9 open jobs at Weedmaps, click here.
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Candidate Location Eligibility:
Los Angeles, CA

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