Lifecycle Marketing Manager

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About Opendoor


Founded in 2014, Opendoor’s mission is to empower everyone with the freedom to move. We believe the traditional real estate process is broken and our goal is simple: build a digital, end-to-end customer experience that makes buying and selling a home simple, certain and fast. We have assembled a dedicated team with diverse backgrounds to support more than 100,000 homes bought and sold with us and the customers who have selected Opendoor as a trusted partner in handling one of their largest financial transactions. But the work is far from over as we continue to grow in new markets. Transforming the real estate industry takes tenacity and dedication. It takes problem solvers and builders. It takes a tight knit community of teammates doing the best work of their lives, pushing one another to transform a complicated process into a simple one. So where do you fit in? Whether you’re passionate about real estate, people, numbers, words, code, or strategy -- we have a place for you. Real estate is broken. Come help us fix it.


About the Team

We’re seeking a dynamic Lifecycle Marketing Manager to join our Growth team and take our customer experience to the next level. As Lifecycle Marketing Manager, you will help develop the strategy and build and manage our customer nurturing and re-engagement experience across email, push, and SMS. This person should be able to develop an experience that delivers relevant content and delights our customers while at the same time driving conversion and revenue for the business. 

Role Responsibilities

  • Build and manage sophisticated nurture programs for leads and customers in various segments and stages of the funnel
  • Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback
  • Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward
  • Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program
  • Establish rigorous AB testing processes to test creative design, content, email cadence, and timing to constantly improve performance
  • Partner with our Customer Experience and Product Marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights

Skills Needed

  • 2-5 years experience in lifecycle email marketing or CRM, preferably in a startup context.
  • Self-driven and motivated to work in a fast-paced, dynamic environment
  • Knack for writing or collaborating on great copy; subject lines are your jam
  • Strong analytical ability with test and learn mentality.
  • Previous experience with marketing automation software
  • Intense curiosity about data and the insights it holds about our customers
  • Comfortable editing HTML.

Bonus points if

  • Ability to query using SQL
  • Experience working with Iterable

For CO Residents Only, and in accordance with C.R.S. Sec. 8-5-101 et seq., the estimated base salary range for this role is $88,000 - $132,000 per year. The estimated range is meant to reflect an anticipated salary range for the position in question based upon market data and other factors, all of which are subject to change. Individual pay is based upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and other available benefits, please speak to the recruiter if you decide to apply for the role and are selected for an interview. 


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More About Us

To learn how we are reinventing the Real Estate industry check out our website, to hear about our culture directly from team members visit The Muse and to discover what we are building for our customers read our blog posts.


We Offer the Following Benefits and Perks

• Full medical, dental, and vision with optional 85% coverage for dependents

• Flexible vacation policy

• Generous parental leave

• Paid time off to volunteer

Please note that these benefits and perks are available only to Full Time team members and do not apply to contract roles.


Opendoor Values Openness

Our team celebrates our diverse backgrounds. We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances. For California residents: for more information about the categories of personal information that we collect for recruiting purposes, please see our personnel Privacy Policy.


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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • PostgreSQLDatabases
    • SketchDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • WordpressCMS

An Insider's view of Opendoor

What's the biggest problem your team is solving?

My team works with our sales and support operators. We manage our multiple telephony platforms, including our call center software. Last year, we replaced our old call center vendor solution with a new custom-built telephony platform. Building the unique features each team has been one of our central challenges for much of the past year.

Maggie

Sr. Software Engineer

How has your career grown since starting at the company?

I started at Opendoor as an intern, responsible for small improvements to our home valuation model’s accuracy. Now, I am one of the leaders on our team - I’m responsible for setting team vision, overseeing systems design for other IC’s, and leading P0 initiatives such as a pricing workflow overhaul that we launched after COVID-19.

Daniel

Software Engineer

How do you empower your team to be more creative?

Analytical problem solving requires creativity too. I always encourage my team to consider all the tradeoffs between different options - what if you need to solve the problem in 1 day? How about 6 months? How about unlimited compute resources? We often come up with more creative and better solutions when we intentionally consider all options.

Sherry

Data Science Manager

What are Opendoor Perks + Benefits

Culture
Volunteer in local community
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Hybrid work model
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Company equity
Employee stock purchase plan
The program allows qualified employees to purchase company shares at a discounted price.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Floating holidays
Bereavement leave benefits
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program

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