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Lifecycle Marketing Manager at GitLab

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GitLab's DevOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 1,400+ team members and values that guide a culture where people embrace the belief that everyone can contribute.

The Lifecycle Marketing Manager is responsible for strategizing, executing, and optimizing a data-driven user lifecycle communications strategy. This role works closely with the Product Growth and Data team, among others, to collaborate, plan, and prioritize communication to better engage GitLab users and progress them through the buyer and customer lifecycle. In this role, you will focus on user paths to revenue, including engaging free .com users, trial users, and paid users of GitLab.

What you'll do in this role 
  • Understand and map out our user (both prospect and customer) lifecycle journey including touch points across all platforms of communication
  • In collaboration across marketing, develop a communication plan to leverage upcoming opportunities to engage with GitLab (including Commit, webcasts, workshops, etc.)
  • Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to drive conversion, engagement and retention
  • Creatively explore and test new segments; understand where customers come from, their motivations, their previous patterns, and how we can continue to engage them
  • Regularly monitor, communicate, and action on performance of overall email marketing programs across marketing
  • Use KPIs to lead to business decisions but avoid them becoming the singular focus of the team (for example: open rates)
  • Establish a strong working relationship with cross-functional stakeholders across the organization, such as customer communication, marketing operations, sales, product, and the rest of the marketing group.
  • Act as the data steward for customer data, monitoring accuracy and quality of customer, user, and prospect information on an ongoing basis
  • ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability
  • Act as email marketing SME (subject matter expert) owning email design templates and brand guidelines in collaboration with Brand team
  • Recommend marketing automation segmentation (Marketo), targeting, and personalization tactics for use across marketing campaigns in collaboration with marketing operations
  • Work with marketing operations to improve Marketo database efficiency, database hygiene, field values, field completeness, normalization processes, and overall database health to enable user lifecycle programs
We're looking for 
  • 3-4+ years of experience and proven track record in developing email marketing campaigns
  • Experience working in a metrics-driven culture to measure tactic impacts
  • Deep empathy for our audience of developers and IT leaders - our community is changing the world, and you want to help accelerate their success through relevant, useful communications
  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details
  • Experience with marketing automation software (Marketo preferred)
  • Experience with CRM software (Salesforce preferred)
  • Experience working in a B2B software marketing team
  • Experience with A/B testing, experiment design, email marketing analysis (connected to attribution reporting is a plus)
  • Proficiency in MS Excel or Google Sheets
  • Strong project management, organizational, and communication skills
  • Impeccable eye for detail
  • Exhibit willingness and flexibility to work both independently as well as part of a team
  • Be familiar with or ready to learn how to use GitLab and Git
  • You share our values, and work in accordance with those values
  • Ability to use GitLab

Also, we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role.

Compensation Calculator
To find out more about the compensation for this role, please apply to a role first. Once selected for a screening call, you'll be able to sign up here to view our compensation calculator. Be sure to use the same email address for both.
 
For Colorado residents: The base salary range for this role’s listed level is currently $71,600 - $125,900 for Colorado residents only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. Disclosure as required by the Colorado Equal Pay for Equal Work Act, C.R.S. § 8-5-101 et seq.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • AWSLanguages
    • Ruby on RailsFrameworks
    • Vue.jsFrameworks
    • Google CloudFrameworks
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • SnowplowAnalytics
    • KinesisAnalytics
    • FigmaDesign
    • GitLabManagement
    • Chorus.AICRM
    • DocuSignCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • TroopsCRM
    • ClariCRM
    • GainsightCRM
    • ImpartnerCRM
    • MarketoLead Gen
    • ZoomInfoLead Gen
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What are GitLab Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Team owned deliverables
Diversity
Documented equal pay policy
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Company Outings
Some Meals Provided
Happy Hours
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available

An Insider's view of GitLab

How do you collaborate with other teams in the company?

We typically collaborate with the broader customer success team, sales teams & product teams to ensure that the customer is successful when partnering with us. We heavily rely on slack channels, docs, issues for async collaboration. We also initiate meetings at times when we are looking to resolve certain issues or brainstorm in a short time frame.

Reshmi

Manager, Enterprise Solution Architecture

How does the company support your career growth?

From starting a new role, to being promoted in that role twice now, GitLab has provided me with the resources and support I need to drive my own professional growth. One of the most inspiring things I discovered here is how genuinely team members want to help their colleagues succeed, and all you have to do is put in the work and ask for help.

Chloe

Senior Technical Account Manager

How do you make yourself accessible to the rest of the team?

I created the engineering director shadow program so that anyone at GitLab can shadow me for one week. This allows the shadow to learn the perspective and workload of an engineering director while also enabling them to learn how I make decisions and receive mentoring. It also allows me to get some “reverse mentoring” on my communication.

Wayne

Director, Engineering

What projects are you most excited about?

The most exciting projects I get the opportunity to work on during my day is partnering with large enterprise companies using GitLab to solve their problems and optimize their use of the solution. I greatly enjoy helping them with their DevOps transformation and ensuring that they reap the greatest possible return on their investment in GitLab.

Chenje

Enterprise Technical Account Manager

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