GitLab
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Lifecycle Marketing Manager

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The Lifecycle Marketing Manager is responsible for strategizing, executing, and optimizing a data-driven user lifecycle communications strategy. This role works closely with the Product Growth and Data team, among others, to collaborate, plan, and prioritize communication to better engage GitLab users and progress them through the buyer and customer lifecycle. In this role, you will focus on user paths to revenue, including engaging free .com users, trial users, and paid users of GitLab.

What you'll do in this role 

  • Understand and map out our user (both prospect and customer) lifecycle journey including touch points across all platforms of communication
  • In collaboration across marketing, develop a communication plan to leverage upcoming opportunities to engage with GitLab (including Commit, webcasts, workshops, etc.)
  • Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to drive conversion, engagement and retention
  • Creatively explore and test new segments; understand where customers come from, their motivations, their previous patterns, and how we can continue to engage them
  • Regularly monitor, communicate, and action on performance of overall email marketing programs across marketing
  • Use KPIs to lead to business decisions but avoid them becoming the singular focus of the team (for example: open rates)
  • Establish a strong working relationship with cross-functional stakeholders across the organization, such as customer communication, marketing operations, sales, product, and the rest of the marketing group.
  • Act as the data steward for customer data, monitoring accuracy and quality of customer, user, and prospect information on an ongoing basis
  • ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability
  • Act as email marketing SME (subject matter expert) owning email design templates and brand guidelines in collaboration with Brand team
  • Recommend marketing automation segmentation (Marketo), targeting, and personalization tactics for use across marketing campaigns in collaboration with marketing operations
  • Work with marketing operations to improve Marketo database efficiency, database hygiene, field values, field completeness, normalization processes, and overall database health to enable user lifecycle programs

We're looking for 

  • 3-4+ years of experience and proven track record in developing email marketing campaigns
  • Experience working in a metrics-driven culture to measure tactic impacts
  • Deep empathy for our audience of developers and IT leaders - our community is changing the world, and you want to help accelerate their success through relevant, useful communications
  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details
  • Experience with marketing automation software (Marketo preferred)
  • Experience with CRM software (Salesforce preferred)
  • Experience working in a B2B software marketing team
  • Experience with A/B testing, experiment design, email marketing analysis (connected to attribution reporting is a plus)
  • Proficiency in MS Excel or Google Sheets
  • Strong project management, organizational, and communication skills
  • Impeccable eye for detail
  • Exhibit willingness and flexibility to work both independently as well as part of a team
  • Be familiar with or ready to learn how to use GitLab and Git
  • You share our values, and work in accordance with those values
  • Ability to use GitLab

Also, we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role.

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Please visit our Country Hiring Guidelines page to see where we can hire.

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

What are GitLab Perks + Benefits

GitLab Benefits Overview

We offer benefits to manage your health, wealth, and well-being regardless of location with the flexibility in schedule to be there for life’s important moments.

Culture
Volunteer in local community
OKR operational model
Team based strategic planning
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Some meals provided
Company-sponsored happy hours
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available

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