Lifecycle Marketing Lead

| San Francisco, CA | Remote
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About Opendoor:  
Founded in 2014, Opendoor’s mission is to empower everyone with the freedom to move. We believe the traditional real estate process is broken and our goal is simple: build a digital, end-to-end customer experience that makes buying and selling a home simple, certain and fast. We have assembled a dedicated team with diverse backgrounds to support more than 100,000 homes bought and sold with us and the customers who have selected Opendoor as a trusted partner in handling one of their largest financial transactions. But the work is far from over as we continue to grow in new markets. Transforming the real estate industry takes tenacity and dedication. It takes problem solvers and builders. It takes a tight knit community of teammates doing the best work of their lives, pushing one another to transform a complicated process into a simple one. So where do you fit in? Whether you’re passionate about real estate, people, numbers, words, code, or strategy -- we have a place for you. Real estate is broken. Come help us fix it.

About the Role:
Lifecycle Marketing channels are a significant driver of our business today, with tremendous opportunity for further growth. We’re seeking a dynamic and experienced Lifecycle Marketing Lead to join our Growth team and take our customer experience to the next level. As Lifecycle Marketing Lead, you will manage a team of 2-3, plus external agency resources, to fully own (design, build, and optimize) our nurturing and engagement experience for our customers in their active and post-transaction stages across email, push notifications and SMS. You will work closely with our product, analytics, data science, creative and finance teams to develop an experience that delivers relevant content and delights our customers, leading to conversion and revenue for the business.

Your responsibilities will include:

  • Manage a team of 2-3 Lifecycle Marketing Managers, as well as external agency resources, to design and deliver our Active and Post Transaction Lifecycle marketing strategy
  • Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters, design team, and agency partners
  • Build a rigorous ongoing test roadmap to continually optimize performance - including tests on creative design, content, contact cadence/frequency, channel mix, etc.
  • Work with analytics teams to set up regular reporting on key lifecycle marketing KPIs and campaign performance
  • Collaborate with Product Management teams on a roadmap for the Marketing Tech we need to deliver highly engaging, highly personalized communications
  • Partner with our Customer Experience and Product Marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights

We’re looking for teammates who have:

  • 5+ years experience in lifecycle marketing or CRM
  • 3+ years of people management experience
  • A passion for creating engaging, relevant, and high performing customer experiences
  • An intuitive understanding of what makes a great customer experience, backed with strong analytical ability and a test and learn mentality
  • Conversant in relevant analytical tools/methodologies, e.g. A/B testing frameworks, performance attribution, measurement, and reporting
  • Working knowledge of marketing automation tools and technology for personalization
  • Self-driven and motivated to work in a fast-paced, dynamic environment.
  • Intense curiosity about data and the insights it holds about our customers.

Bonus Points:

  • Experience working with Iterable.

More About Us:
Want to learn more about us and how we are revolutionizing the home buying and selling process? Learn more about us on our website, check out our profile on The Muse to learn more about our culture from our team members, or read our blog posts to hear about the work we are doing.

We Offer the Following Benefits and Perks:
- Full medical, dental, and vision with optional 85% coverage for dependents
- Flexible vacation policy
- Generous parental leave
- Paid time off to volunteer
Please note that these benefits and perks are available only to Full Time team members and do not apply to contract roles.

Opendoor Values Openness:
Our team celebrates our diverse backgrounds. We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances. For California residents: for more information about the categories of personal information that we collect for recruiting purposes, please see our personnel Privacy Policy.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • PostgreSQLDatabases
    • SketchDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • WordpressCMS

An Insider's view of Opendoor

What's the biggest problem your team is solving?

My team works with our sales and support operators. We manage our multiple telephony platforms, including our call center software. Last year, we replaced our old call center vendor solution with a new custom-built telephony platform. Building the unique features each team has been one of our central challenges for much of the past year.

Maggie

Sr. Software Engineer

How has your career grown since starting at the company?

I started at Opendoor as an intern, responsible for small improvements to our home valuation model’s accuracy. Now, I am one of the leaders on our team - I’m responsible for setting team vision, overseeing systems design for other IC’s, and leading P0 initiatives such as a pricing workflow overhaul that we launched after COVID-19.

Daniel

Software Engineer

How do you empower your team to be more creative?

Analytical problem solving requires creativity too. I always encourage my team to consider all the tradeoffs between different options - what if you need to solve the problem in 1 day? How about 6 months? How about unlimited compute resources? We often come up with more creative and better solutions when we intentionally consider all options.

Sherry

Data Science Manager

What are Opendoor Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
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