Lifecycle Marketing Lead - B2B (San Francisco or Sydney based)
Canva’s Commitment and Mission
At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We mean it when we say we want to create a diverse and inclusive workplace where we value all different types of experiences and want to create a space and culture where you feel like you belong.
We know it can be a tricky time applying for roles, wondering if the role is right for you and if you and your experience are right for the role too. Many people won’t apply for roles unless they feel that they tick every single box. At Canva we look for many different skills and abilities and we’re always looking for how new team members can add to Canva and our culture. So if you don’t think you quite meet all of the skills listed, we’d still love to hear from you!
Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 75 million monthly active users across 190 different countries and a team of over 2,800 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of.
Be a Force for Good
We’re driven by our values, with our ‘Be a Force for Good’ value supporting everything that we do. Through your work on our product or team, and our community initiatives and sustainability programs, you’re given the opportunity to come to Canva and make a tangible difference to the lives of others in your day-to-day life. In addition to our Founder’s 30% Pledge, Canva is committed to Pledge 1% and actively encourages our team to participate in many ways, including taking paid volunteer leave.
Your journey with Canva could take you to places that you might not have even imagined yet. There’s opportunity around every corner and the support to help you achieve your goals. Join us and design your future.
About the Team
You’ll be part of the Lifecycle Marketing team and the lead B2B Lifecycle Marketing expert in the team. Our B2B products are challenging the way businesses think about design and collaboration at scale. Brands are moving away from outdated systems and time-consuming design processes. Canva for Enterprise empowers large teams to create, edit and publish content with controls in place to ensure designs stay on-brand.
Your Role
The mission of the B2B Lifecycle Marketing Lead is to accelerate the impact of Canva’s global B2B marketing strategies by owning the customer journey across multiple touchpoints and channels. Working in collaboration with the broader B2B Marketing Group, you’ll partner with stakeholders across the business to implement strategic lifecycle marketing initiatives that drive consideration, acquisition, retention and expansion across self-service and sales assisted journeys. Your keys to success will be the ability to deeply understand and empathize with our community, the ability to craft resonant messaging across a range of formats that demonstrates this understanding, and the ability to execute in a fast-paced and collaborative global team.
What You'll Do:
- Own the messaging strategy across the B2B customer journeys for SMB and Enterprise.
- Build alignment with key stakeholders in marketing, sales and customer success
- Work with the B2B marketing group to build multi-channel lifecycle marketing campaigns and deliver relevant, timely and impactful messaging across customer lifecycle
- Support the sales and customer success teams with collateral and campaigns to help them achieve acquisition, retention and expansion objectives
- Work with the marketing operations and data teams to build intelligent campaign automation based on relevant signals and data points
- Work with the product marketing team to build delightful self-service acquisition, expansion and retention campaigns
- Deliver performance insights on lifecycle initiatives weekly, quarterly and annually to provide lifecycle insights and learnings to key stakeholders
- Apply an experimentation mindset to drive a test, learn, and optimize cycles. Employ A/B testing and other experimentation strategies across all channels.
- Lead a team of 3+ managers to deliver the strategy across Email, Push, IAM and test into new delivery channels.
What we're looking for:
- 7-10 years B2B marketing experience related to lifecycle marketing, growth marketing, lead acquisition, or a related field ideally in a SaaS or B2B technology business
- Strong grasp of current lifecycle marketing strategies with direct experience designing and executing multi-touch, multi-channel marketing campaigns, implementing experiments, and adjusting for optimization.
- Proficiency with data to derive insights that shape strategy and tactics.
- Hands-on experience with marketing technology stacks including but not limited to Marketo, Salesforce, Google Analytics, AdWords, along with varied CMS, lead nurturing and landing page software.
- Experience running cross-functional projects including scheduling, budget management, messaging performance reporting, and stakeholder management
- Excellent written and oral communication skills
Benefits (AUS)
- Competitive salary, plus equity options
- Flexible working hours, we value work-life balance
- In-house chefs that cook delicious breakfast and lunch for us each day
- Free Yoga membership
- Professional education allowance
- Generous parental leave policy
- Pet-friendly offices
- Sponsored social clubs and team events
- Fun and quirky celebrations
Being a Force for good.
One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.
Working at Canva
Our culture is unlike anywhere else and together we design your #CanvaLife experience to empower you to do the best work of your life.
Whether you’re in the office, working from home or choosing your own adventure, we recognise that every single person is unique and our Canvanaut benefits aim to ensure we cater for all.
Our benefits include:
• Our hybrid work model (in-office & from home) brings our people together for 8 key days a year. The rest of the year you and your team can determine the balance that works best for you.
• Unique and flexible leave so you can recharge, give back, support others or focus on your own professional development.
• An inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey to support work-life balance.
• An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development. It could be anything, from a Masterclass subscription, to an electronic stand-up desk, a pilates membership, or dinner out with a teammate. Because you know what you need to Vibe and Thrive, better than anyone.
• We have virtual and in-office wellness benefits including Canva University, Employee Assistant Programs, Fitness Classes and other benefits to support your physical, mental, and social wellbeing.
• Canva For Good program matching your not-for-profit donations and a range of sustainability and ethical initiatives to get involved in.
We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.