Lifecycle Marketing Coordinator

| Santa Monica
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ABOUT US

Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.

We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling.

Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.

POSITION SUMMARY

As the Lifecycle Marketing Coordinator, you will help drive strategy and lead execution for member engagement, lifecycle communications, retention, up-sell and cross-sell in support of Inspire’s strategic objectives. You will help deliver  a world-class experience for our existing members and be instrumental in driving member engagement and improving member retention. You will use your analytical skills to report campaign results summarizing key insights, and offer recommendations for continual improvement of KPIs. You will use your creative thinking to assist in the development of engaging communications across print, email and SMS.

THE LIFECYCLE MARKETING COORDINATOR HAS 5 MAIN RESPONSIBILITIES

  • Creative Development - Work with agencies and internal partners to develop engaging member communications across all points in the member’s lifecycle. Continue to work on optimizing the member journey across touchpoints to deepen the member’s relationship. Responsible for writing briefs and providing feedback throughout the creative process.
  • Testing - Develop and manage testing calendar and communications will ensure high testing velocity without diminishing member experience.
  • Documentation - Own documentation of campaigns including campaign slides and internal folders.
  • Campaign Coordination - Assist in the edits process with internal and agency partners, help facilitate feedback with Brand and Legal teams. Serve as Marketing liaison with our Member Experience team to ensure a seamless experience for all customers and teams.
  • Campaign Execution - Work with Email Marketing Specialist and/or outside print shops to ensure flawless execution and QA of campaigns. You will oversee the execution of highly targeted, complex member journeys/workflows and ad-hoc campaigns that help reach goals: promotions, seasonal campaigns, etc.

SOME YEAR 1 DELIVERABLES

  • Own the documentation and MX trainings for all new campaigns
  • Own testing roadmap for lifecycle and retention campaigns
  • Own and manage review/feedback process (Brand/Legal) of all creative assets
  • Implement campaigns that support retention, winback, cross-sell and other objectives such as new product launches and feature releases
  • Make strategy, offer and testing recommendations for lifecycle and retention campaigns
  • Serve as a Member advocate in all company initiatives

SUCCESS METRICS

  • Flawless execution of campaigns that meet desired outcomes such as improved up-sell, cross-sell and retention rates
  • Improved CSAT, NPS, decreased complaints or impact on call volume (increased or decreased depending on call reason) vs prior period
  • Speed to market - decreased time for campaign edits, execution and deployment

DESIRED TRAITS

  • Meticulously organized - ability to keep a large amount of details organized
  • Strong interpersonal communication skills - ability to build relationships across all areas and levels
  • Strong written communication skills - ability to effectively communicate internally with colleagues across all mediums (email, Slack, etc.), and ability to copywrite and proofread marketing campaigns
  • Creative thinking - ability to constantly look for new ideas and solutions to barriers

EXPERIENCE

  • Must Have
    • 1-2 years of marketing experience with demonstrated success of executing campaigns (preferably both lifecycle and retention, across email and print)
    • Experience in tracking, analyzing and reporting on KPIs
    • Self-starter and team player with experience working cross-functionally with a member first attitude
    • Knowledge of email/mail best practices 
    • Very strong written and oral communication skills
    • Proficiency in standard MS Office / Google software (PPT/Slides, Word/Docs, Excel/Sheets)
  • Nice to Have
    • Has worked at a digital agency or firm specializing in email marketing or direct mail
    • Experience executing and measuring cross-channel prospect journeys and customer lifecycle campaigns
    • Experience working with an external creative/design agency
    • Experience in a customer facing function
    • Experience in complex regulatory environment such as energy or financial services
    • Experience in a startup or high-growth environment
    • Experience in Braze or similar ESP tool
    • Bachelor’s Degree
    • Bachelor's degree with concentration in marketing or business
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SQLLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases

An Insider's view of Inspire

How does your team reward individual success?

Each month we award an "Avenger of the Month". This is an employee that embodies one of our values: Own It, Study It, Coach It, Live It.

Inspire

Team

What are Inspire Perks + Benefits

Inspire Benefits Overview

Inspire’s culture balances the serious nature and tone of a professional company with the move-fast-and-execute tone of a rapidly growing emerging tech company. We believe in working hard and producing, but doing it in a positive and friendly environment where collaboration is rampant.

Inspire calls its employees Avengers. It’s a team out to even the score on behalf of the common man, to challenge the status quo and confront apathy and old-world bureaucracy. Every Avenger lives for the mission: To build the world’s most consumer-focused clean power platform and inspire a connected moment towards a brighter energy future. Avengers are scrappy, restless, humble and committed to balancing passion with purpose and profit.

Inspire offers competitive compensation and equity packages, plus benefits such as health, vision, life, and dental insurance - Not to mention, unlimited vacation, 401(k) plan, a dog friendly workplace & LOTS of cupcakes!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Inspire provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program includes work remotely on occasion as needed.
Family Medical Leave
Company sponsored family events
Inspire sponsors family oriented events annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Full-time Inspire employees receive unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Inspire offers employees professional development opportunities like onsite training courses, the ability to attend job related conferences and seminars.
Lunch and learns
Inspire hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Customized development tracks
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