Lifecycle Marketing Coordinator at Inspire (Santa Monica)

| Santa Monica
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Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.

We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling.

Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.


As the Lifecycle Marketing Coordinator, you will help drive strategy and lead execution for member engagement, lifecycle communications, retention, up-sell and cross-sell in support of Inspire’s strategic objectives. You will help deliver  a world-class experience for our existing members and be instrumental in driving member engagement and improving member retention. You will use your analytical skills to report campaign results summarizing key insights, and offer recommendations for continual improvement of KPIs. You will use your creative thinking to assist in the development of engaging communications across print, email and SMS.


  • Creative Development - Work with agencies and internal partners to develop engaging member communications across all points in the member’s lifecycle. Continue to work on optimizing the member journey across touchpoints to deepen the member’s relationship. Responsible for writing briefs and providing feedback throughout the creative process.
  • Testing - Develop and manage testing calendar and communications will ensure high testing velocity without diminishing member experience.
  • Documentation - Own documentation of campaigns including campaign slides and internal folders.
  • Campaign Coordination - Assist in the edits process with internal and agency partners, help facilitate feedback with Brand and Legal teams. Serve as Marketing liaison with our Member Experience team to ensure a seamless experience for all customers and teams.
  • Campaign Execution - Work with Email Marketing Specialist and/or outside print shops to ensure flawless execution and QA of campaigns. You will oversee the execution of highly targeted, complex member journeys/workflows and ad-hoc campaigns that help reach goals: promotions, seasonal campaigns, etc.


  • Own the documentation and MX trainings for all new campaigns
  • Own testing roadmap for lifecycle and retention campaigns
  • Own and manage review/feedback process (Brand/Legal) of all creative assets
  • Implement campaigns that support retention, winback, cross-sell and other objectives such as new product launches and feature releases
  • Make strategy, offer and testing recommendations for lifecycle and retention campaigns
  • Serve as a Member advocate in all company initiatives


  • Flawless execution of campaigns that meet desired outcomes such as improved up-sell, cross-sell and retention rates
  • Improved CSAT, NPS, decreased complaints or impact on call volume (increased or decreased depending on call reason) vs prior period
  • Speed to market - decreased time for campaign edits, execution and deployment


  • Meticulously organized - ability to keep a large amount of details organized
  • Strong interpersonal communication skills - ability to build relationships across all areas and levels
  • Strong written communication skills - ability to effectively communicate internally with colleagues across all mediums (email, Slack, etc.), and ability to copywrite and proofread marketing campaigns
  • Creative thinking - ability to constantly look for new ideas and solutions to barriers


  • Must Have
    • 1-2 years of marketing experience with demonstrated success of executing campaigns (preferably both lifecycle and retention, across email and print)
    • Experience in tracking, analyzing and reporting on KPIs
    • Self-starter and team player with experience working cross-functionally with a member first attitude
    • Knowledge of email/mail best practices 
    • Very strong written and oral communication skills
    • Proficiency in standard MS Office / Google software (PPT/Slides, Word/Docs, Excel/Sheets)
  • Nice to Have
    • Has worked at a digital agency or firm specializing in email marketing or direct mail
    • Experience executing and measuring cross-channel prospect journeys and customer lifecycle campaigns
    • Experience working with an external creative/design agency
    • Experience in a customer facing function
    • Experience in complex regulatory environment such as energy or financial services
    • Experience in a startup or high-growth environment
    • Experience in Braze or similar ESP tool
    • Bachelor’s Degree
    • Bachelor's degree with concentration in marketing or business


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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SQLLanguages
    • RustLanguages
    • ReactLibraries
    • NextJSLibraries
    • TailwindLibraries
    • LightGBMLibraries
    • JupyterFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • AirflowFrameworks
    • MLFlowFrameworks
    • KubernetesFrameworks
    • TerraformFrameworks
    • AWSFrameworks
    • HerokuFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • TableauAnalytics

An Insider's view of Inspire

How would you describe the company’s work-life balance?

From our Summer Fridays, Wellness Days, Wellbeing Offerings, and Flexible Time Off, Inspire understands the importance of a healthy work-life balance. When we are online, we are working hard toward our mission; when we are offline, our coworkers understand our boundaries and give us time to refresh.

Laura Petrenko

Community Manager

What projects are you most excited about?

At Inspire, the amount of business critical projects are endless. We have made great strides as a team to build our own reliable and accurate in-house energy forecasts to better serve our customers and provide them with clean energy. Currently, I'm excited to scale these models so that Inspire can continue expanding access to clean energy.

Belinda Le

Sr. Data Scientist

What are some things you learned at the company?

In my six years here I’ve become a more adaptable person that embraces change in the pursuit of progress. We’ve grown exponentially every year because we haven’t settled into a comfort zone. Instead we innovate, iterate and improve and I’ve learned to apply that to my own career development.

Ahsika Sanders

Sr. Channel Manager, Retail

How do you empower your team to be more creative?

We have a very strong and resourceful engineering team; when they are empowered to do their best, Inspire benefits from their creativity. I spend a lot of effort creating an environment that supports our engineers to simultaneously solve big problems (which help us achieve company goals) and enhance our systems' health (which improve our velocity).

Levent Tosun

SVP, Engineering

What's the biggest problem your team is solving?

Right now we’re shaping the roadmap of Inspire’s future. There’s a lot of exciting technology that we can try, but it has to be right. We don’t want to break what’s working as we plan this new direction.

Mukund Kaushik

Chief Technology Officer

What are Inspire Perks + Benefits

Inspire Benefits Overview

Inspire’s culture balances the serious nature and tone of a professional company with the move-fast-and-execute tone of a rapidly growing emerging tech company. We believe in working hard and producing, but doing it in a positive and friendly environment where collaboration is rampant.

Inspire calls its employees Avengers. It’s a team out to even the score on behalf of the common man, to challenge the status quo and confront apathy and old-world bureaucracy. Every Avenger lives for the mission: To build the world’s most consumer-focused clean power platform and inspire a connected moment towards a brighter energy future. Avengers are scrappy, restless, humble and committed to balancing passion with purpose and profit.

Inspire offers competitive compensation and equity packages, plus benefits such as health, vision, life, and dental insurance - Not to mention, unlimited vacation, 401(k) plan, a dog friendly workplace & LOTS of cupcakes!

Volunteer in local community
Inspire's Sustainability team and 3 Employee Resource Groups offer ample opportunities to get out in our local communities, connect with our mission, and further our impact.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Inspire has 3 active employee resource group for our BIPOC, Women, LGBTQIA+ communities and allies that offer monthly programming & bonding opportunities for members.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Inspire regularly offers Wellness focused programming for employees, including awareness & training sessions hosted by experts, company wide wellness challenges, and onsite exercise classes.
Team workouts
Group challenges & competitions coordinated in our #workout slack channel and access to unlimited workouts through our wellbeing app offerings to all employees.
Mental Health Benefits
Unlimited subscriptions to wellbeing apps to support healthy habits like meditation and therapy and monthly selfcare workshops to equip employees with tools to prioritize their wellbeing.
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Inspire provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Avengers have access to a variety of games in our indoor/outdoor community area. Ping pong tournaments are a crowd favorite amongst our employees!
Stocked Kitchen
Employees enjoy a kitchen filled with a variety of snacks, LaCroix, and cold brew and kombucha on tap.
Happy Hours
Happy hours happen regularly at Inspire HQ, both within teams and company-wide. We hold an annual Halloween happy hour & costume competition as well as an end of year Holiday Party.
We offer Inspire employees on-site parking.
Pet Friendly
Inspire is a dog friendly office.
Relocation Assistance
Inspire offers relocation assistance for certain roles.
Home Office Stipend for Remote Employees
Inspire works with employees to get them the remote items that will help them be most productive in their at-home offices.
Professional Development Benefits
Job Training & Conferences
Inspire offers employees professional development opportunities like onsite training courses, the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
Inspire hosts a monthly 'Coach It Corner' series where employees have a platform to share their area of passion or expertise with the larger business!
Cross functional training encouraged
Promote from within
Customized development tracks

Additional Perks + Benefits

Inspire puts a strong emphasis on supporting the wellbeing of all employees. In February, we launched company-wide Wellness Days to prevent employee burnout. Our team gets 1-2 days off per month to take time for themselves to unwind, rest, and take care of themselves.

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