Lifecycle Marketing Analyst

+80 more | Remote
Sorry, this job was removed at 10:29 a.m. (CST) on Sunday, May 29, 2022
Find out who’s hiring remotely Nationwide
See all Remote jobs Nationwide
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Company Description
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic app, bringing a better way to send, spend, invest, borrow and save to our millions of monthly active users. With a mission to redefine the world's relationship with money by making it more relatable, available and accessible, at Cash App you'll have the opportunity to make a real-world impact with your career.
Today, Cash App has thousands of employees around the world with a culture geared toward creativity, collaboration and impact. We've been a distributed team since day one, and continue to value working across time zones and continents both remotely and in our Cash App offices.
Our offices are great, but many of our roles can be done remotely from the countries where Block operates. We tailor our experience to champion our employees' creativity and productivity wherever they are.
Check out our locations, benefits and more at cash.app/careers.
Job Description
Cash App is hiring our first Lifecycle Marketing Analyst to drive day-to-day analysis and strategic recommendations to inform our marketing activities across segments and product verticals for Cash App's tens of millions of customers.
As an analytical leader at Cash App, you'll be using data to identify the best products and opportunities for our customers and collaborate with marketing operations to create impactful, data-driven marketing campaigns that drive measurable business outcomes (i.e. onboarding success, cross-sell, upsell, engagement, retention, and winback).
In addition to supporting a growing portfolio of blast and triggered marketing campaigns and channels, you'll be a key consultant for the engineering and machine learning teams developing Cash App's targeting, personalization, and messaging capabilities. You'll use data and experimentation to motivate the development of new tools and messaging functionality, and develop the frameworks and processes required to rapidly scale operations while maintaining a sky high bar for customer experience.
You Will

  • Support the ongoing analysis of business performance required to inform marketing decisions on a day-to-day basis
  • Develop & deliver marketing performance analyses and program recommendations for marketing and product leaders
  • Be the resident expert in experimental design including A/B testing, incrementality measurement and attribution.
  • Collaborate with Lifecycle and Product Marketing Managers to create testing frameworks for new channels and creative, ensuring measurability of new initiatives
  • Own our data infrastructure, including the design and maintenance of ETLs for impact reporting, attribution and monitoring of our communications ecosystem.
  • Build dashboards, reports, and alerting systems for the ongoing analysis of marketing campaigns, tests, and channels
  • Work with stakeholders to determine success metrics, forecast spend, and drive performance improvements.


Qualifications
You have

  • 5+ years of experience in a variety of analytical and operational roles: you thrive on combining rigorous data-driven analysis, strong marketing and business intuition, and an ability to work well across a variety of teams to solve complex problems.
  • Marketing: You're an expert on details of email, in-app, push and other marketing channels used to reach customers. You've been hands-on with the details of campaign targeting, experimental design, optimization and attribution.
  • Impact Orientation: Strong business acumen, with the ability to translate quantitative data into actionable marketing insights and recommendations. Ability to communicate complex data concepts and reasoning in ways that marketing teams, business leaders, and the wider organization will understand.
  • Data Fluency: You have experience manipulating and extracting insights from large datasets, and using data to make recommendations and decisions. You have extensive experience with opportunity sizing, measurement and reporting. You have used database languages (e.g. SQL, BigQuery) and visualization tools (e.g. Looker, Tableau) to support your analyses and recommendations.
  • Ability to Influence: Experience managing cross-functional projects from start to finish and a track record of successfully building working relationships and influencing business partners. Strong written and verbal communication skills.


Nice to have

  • Experience growing a team and building the processes to support a wide range of internal stakeholders.
  • Familiarity with machine learning product recommendation models.


Additional Information
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • TensorFlowFrameworks
    • MySQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • FigmaDesign
    • IllustratorDesign
    • MiroDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • NotionManagement
    • HootsuiteCMS
    • DocuSignCRM
    • SalesforceCRM
    • SendGridEmail
    • MarketoLead Gen

An Insider's view of Cash App

How would you describe the company’s work-life balance?

I’ve always believed that the future of work is remote, and I think that being distributed is something that all organizations will embrace moving forward. I treasure that flexibility. My mornings are dedicated to family - my wife and 6 month old baby – and afternoons and evenings are for working. This works really well for me.

Laurence

Bitcoin Operations Lead

How does the company support your career growth?

For most people, growth and development happens at a really gradual pace. Here it happens really fast! Six months is a long time for us. Our growth has really helped people realize a lot of their career goals that they didn’t think they were going to be able to achieve anywhere else or, at least, not in the next 10 years. It's so empowering to see!

April

Site Lead

What makes someone successful on your team?

Most of the people that I see interested in Cash App are attracted to the growth mindset we have. We’re looking for people who are willing to make mistakes, learn, and teach other people.

Alec

Android Developer

What are Cash App Perks + Benefits

Cash App Benefits Overview

While we each find passion in what we do, we know that there are life priorities outside of work that will always take precedent. To help you achieve your goals and find balance in your life, we offer a number of benefits to keep you healthy and well in all aspects of your life. From ergonomics to mental health benefits, financial planning resources to fitness reimbursements, we make sure you and your family have what you need to take care of your whole selves.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Restricted work hours
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Recreational clubs
Relocation assistance
Fitness stipend
Meditation space
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Personal development training
Virtual coaching services
Apprenticeship programs

More Jobs at Cash App

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about Cash AppFind similar jobs like this