Lifecycle and Email Marketing Lead

+ 2 more | Remote
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Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology.
Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market. 
Come help us bring modern software to modern science.

ROLE OVERVIEW

The Demand Generation team at Benchling is looking for a Lifecycle & Email Marketing Lead with a deep understanding for how to utilize educational, promotional and transactional email and nurture campaigns in order to drive acquisition, activation and customer expansion.

YOUR IMPACT
  • Lead vision, strategy, and results for lifecycle and email marketing at Benchling.
  • Lead our audience segmentation efforts. Develop the source of truth for audience segmentation.
  • Build and maintain lifecycle programs (including, but not limited to welcome series, behavioral triggers, engagement program, etc.) that perform optimally and efficiently across all regions
  • Manage new email design and development process and test for cross-platform compatibility.
  • Train the marketing team on email best practices and hold us accountable to following them.
  • Conduct A/B tests and analyze results to develop insights to improve email programs.
  • Collaborate with Campaigns, Field Marketing, Product Marketing and Content Marketing teams to build compelling emails for programs
  • Develop the reports we'll use to measure email program efficiency.
  • Collaborate with Marketing Operations to ensure GDPR & CCPA compliance.
ABOUT YOU

Must Haves

  • 6+ years of proven experience in demand generation, lifecycle or email marketing.
  • Extensive experience with email development and design.
  • Hands-on experience with marketing automation platforms
  • Experience in a fast paced, high growth environment.
  • Strong strategic, analytical, project management and communication skills.
  • Standout colleague, accountable, entrepreneurial-minded, resilient, inclusive.
  • Organized and self-motivated with a sense of urgency and attention to details

Nice to Haves

  • Experience in Marketo preferred
  • Knowledge of GDPR and national data protection laws

#LI-TC1

Benchling welcomes everyone. We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply.
We are an equal opportunity employer. That means we don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.
Our leadership principles guide how all Benchlings can lead by example:
  • Admit mistakes and shortcomings
  • Deliver results
  • Disagree and commit
  • Obsess over customers
  • Rely on work ethic
  • Show empathy
  • Recruit and develop the best
  • Sweat the details
  • Think and communicate clearly
  • Unite around the mission

For applicants for U.S.-based roles only: All new hires in the United States are required to be fully vaccinated against COVID-19 and to provide proof of vaccination prior to their first day of employment. If you are unable to be vaccinated for medical or religious reasons, we will explore potential reasonable accommodations; however, Benchling may not be able to grant such accommodations in all cases if doing so would cause undue hardship.

If you are a Colorado, Connecticut, or New York City resident: Please contact us by emailing [email protected] to receive compensation and benefits information for this role. Please include the job title in the subject line of the email.

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Candidate Location Eligibility:
Boston, MA
San Francisco, CA

Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • FluxLibraries
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • IntercomCRM
    • PipedriveCRM
    • SalesforceCRM

An Insider's view of Benchling

What’s the vibe like in the office?

I think that the company culture is at the center of everything we do. Every single person here is willing to put down what they're doing to support to their colleagues whenever needed. That’s what is particularly special about Benchling. People are always ready to give their best effort, and there's no shortage of laughter or camaraderie!

Madeleine

Customer Support Specialist

What does your typical day look like?

The mission driven culture defines our day to day in the "office" (or Zoom meetings/Slack messaging). I've never worked at a company where there's such a permeating sense of optimism. People are generous with their time and knowledge, but still remain humble. Also, Aloha Fridays keep our vibes in check.

Alex

Implementation Manager

How has your career grown since starting at the company?

One of the main reasons I joined Benchling is I knew I would grow along multiple axes. Benchling gives me the opportunity to explore outside of my role as an engineer. In the short time I've been here, I've had the opportunity to contribute to the company blog, help organize the annual hackathon, and manage part of the internship program!

Steven

Software Engineer

What unique initiatives do you have that encourage innovation?

I’m very excited by our COVID-19 initiatives. In an effort to help ramp up testing, we have partnered with universities and private companies to create a turn-key software solution that powers their sample analysis on Benchling. We’ve made it much faster for any lab that plans to spin up COVID-19 tests!

Nishant

Regional Lead, Professional Services

What projects are you most excited about?

As a co-lead of Benchling's People of Color affinity group, I'm most excited about projects and events that teach and celebrate multiple cultures. On Lunar New Year, our group passed out red envelopes. Many employees were familiar with the tradition, but they learned even more about its significance in Asian cultures from the information we shared.

Chanel

University Recruiting Lead

What are Benchling Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Benchling is home to several employee-driven affinity and interest groups that help our employees connect with members and allies of various communities.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
All employees participate in an Interview Training that, amongst other things, raises awareness around the impact of unconscious bias in the evaluation process and strategies to best mitigate this.
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Employees receive unlimited hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
On top of weekly happy hours & monthly events, Benchlings travel abroad for annual company retreats!
Free Daily Meals
Employees get free lunch on Monday, Tuesday, Wednesday, Thursday, Friday. Is that the Dinner Bell, JeffyP hears? That's right. Dinner every night at the office for Benchlings after hours!
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program

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