At InStride, we’re pioneering a new approach to workforce education. Our mission is to enable employers to provide life-changing education to their employees in partnership with the highest-quality global academic institutions. We unlock business and social impact to transform companies and people for the future. 

We believe that a company’s richest resource is their employees, and that investments in people yield the highest returns for individuals, businesses, and society as a whole. That’s why every InStride employee is eligible to enroll in 1,700+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school. The Step Forward program, along with InStride’s best-in-class employee benefits, are available to all employees from the day they join InStride. 

Read further to see how you can be part of the movement to drive businesses and society forward through life-changing, best-in-class workforce education.

Role Overview

InStride is seeking a marketer to work consultatively with our partners to onboard, launch and regularly communicate about their InStride-operated education program. This person will work closely with our Customer Success team on specific accounts to provide strategic guidance to our corporate partners with the ultimate goal of engaging their employees to pursue life-changing, career-boosting learning opportunities.

This is an excellent client-facing career opportunity to partner with companies that are on the forefront of workforce education and make an impact on their employees’ lives and their bottom line. Are you a dynamic, collaborative, data-informed marketing professional? We’d love to meet you!

Responsibilities

• Be a strategic leader: own the year-round, multi-channel marketing strategy for a portfolio of corporate partners and drive communications that deliver on the partner’s individual goals
• Identify and support opportunities for our partners to use their programs in external communications
• Track efficiency of campaigns and communication efforts, develop reporting cadence for internal and external partners, and take a data-informed approach to inform ongoing messaging
• Conduct marketing communications discovery sessions with new corporate partners to develop successful marketing and communications plans for launches
• Establish rapport and regularly engage partners to execute on year-round communications plans
• Lead all aspects of development of assets, working with our creative team and vendors (copywriters, designers) to quickly turn around high-quality work
• Partner with the Customer Success team to find opportunities for program expansions in line with our corporate partners’ strategic objectives and support pitch efforts
• Work cross-functionally with Customer Success, Product, Implementation and Creative teams to optimize the learner journey and accelerate movement through the funnel
• Develop tactics to measure and demonstrate value for your portfolio of partners
• Talent acquisition and employer brand marketing a plus!

Ideal Profile

• 5+ years marketing experience in a role developing multi-channel marketing strategies for a variety of clients
• Bachelor's degree or equivalent relevant experience
• Experience and comfort presenting to C-level executives to gain consensus and develop champions for your mission
• Ability to lead multiple projects simultaneously and quickly pivot as needed with a track record for being timely and on budget
• Experience running multi-channel campaigns including online and offline: social, print, webinars, email, video, advocate
• Excellent written and verbal communication skills, with strong attention to detail
• Excited by the challenge of building a world-class business that delivers not only high revenue growth and compelling return on investment, but also has a meaningful impact on society
• High EQ, comfort with ambiguity and a “no job too small” startup mentality

InStride is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please discuss your requested accommodation with our HRBP.

Effective November 1, 2021, all new hires must be fully vaccinated against the COVID-19 virus unless they have been granted a reasonable accommodation. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation is approved by the People & Talent team in writing. 

If you are looking to apply for one of our Remote opportunities please know that InStride is only able to employ candidates from the following states.

Arizona

California

Florida

Illinois

Louisiana

Maryland

Massachusetts

Michigan

Nevada

New Hampshire

New Jersey

Ohio

Texas

Washington

Wisconsin