Leader of Future of Work, Teammate Value Proposition & Employment Brand at Truist (Charlotte, NC)

| Charlotte, NC
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Regular or Temporary:

Language Fluency: English (Required)

Work Shift:
1st shift (United States of America)

Please review the following job description:

This role will lead the teammate value proposition strategy, talent branding and future of work strategies to help position Truist as a competitive, nationally recognized employer of choice-helping to retain, attract, and inspire the world's top talent.

Builds and maintains a strong, clear and meaningful master employment brand across the organization's diversified portfolio internally and externally, leveraging a multi-channel approach that ensures content is integrated, consistent, and engaging. Defines long-term teammate value proposition and employer brand strategy to help Truist become a nationally recognized, sought after brand that entices best-in-class talent to grow and develop their careers.

Responsible for designing and implementing distinctive employer brand programs, which include the creation of channel-optimized employer brand assets, including videos and presentations; infographics; fact sheets; recruitment campaigns focused on key hiring markets; and content for our social channels and platforms. Partners with various COEs, Functions, and LOBs to develop targeted strategies that highlight key brand differentiators through all channels and materials.

Develops Future of Work strategies and models to reflect the evolving expectations of today's workforce and workplace. Evaluates how Truist composes our workforce across the full spectrum of talent (e.g., full-time workers, freelancers, crowd), and rethinks where and how work gets done to help embrace and advance intentional flexibility. Facilitates integration across enterprise-wide initiatives in support of the transformational journey to reimagine Truist's work, workforce and workplace. Manages and participates in cross-functional working groups to solve complex, enterprise-wide organizational and talent issues (e.g., workforce planning) to support driving the Future of Work vision.

This role will partner with a variety of stakeholders across Truist and needs to be comfortable working cross-functionally with influence and without authority. The position requires not only strategy development, program design, and change management experience, but also comfort in prototyping new ideas in a rapidly changing environment.

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Spearheads long-term strategic planning for the Truist teammate value proposition and employer brand strategy, including a compelling, creative vision and an approach to continuously evolving and enhancing our employer brand
2. Leverages data and user research to track and evaluate employer brand performance and develop insight-based recommendations for action to deliver effective targeted campaigns and brand experiences(to include ROI)
3. Consistently searches for new opportunities to elevate the brand by reviewing competitors, understanding industry best practices and nurturing partnerships
4. Manages our employer brand assets, channels, and platforms; creates employer brand marketing initiatives, campaigns, and content from brief development to execution in partnership with COEs
5. Develops targeted messaging to position Truist competitively within the recruitment landscape and communicates the brand in a positive, authentic way that improves engagement, increases awareness and generates top leads. Ensures our Employment Brand Strategy builds awareness so we can capture the attention of talent early in their job search journey, ensuring we have a diverse and talented candidate pool.
6. Partners with Enterprise Marketing to evolve the Truist's employer brand social media presence, creating innovative ways to attract talent to the company.
7. Advises HR Leaders and coaches hiring teams on the best strategies to effectively tell their stories.
8. Develops Future of Work strategies and models to consider changes in the work, the workforce and the workplace.
9. Leverages internal and external data to identify opportunities to explore, pilot and implement future of work ideas; evaluates impact and ROI of potential future of work projects
10. Researches insights on various employee profiles to help promote Truist offerings that align with their values and expectations (for example: women, early career, mid-career, executive, technology, racially/ethnically diverse, and different generations).
11. Works with key stakeholders to evaluate and implement future of workforce programs across the full spectrum of talent (e.g., full-time workers, freelancers, crowd), and rethinks where work gets done, including our workplace infrastructure and teammate experience.
12. Formulates future of workforce requirements, creates comprehensive workforce strategies; designs, develops, and implements end-to-end workforce solutions
13. Matures future of work programs and points of view to include hybrid work practices & technologies, expectations and benefits for both remote and in-office workers, and distributed work guidelines & policies that support the initiative
14. Provides ownership for future of work program collateral and adoption
15. Works closely with other key stakeholders to include HR COEs, Marketing, Corporate Communications, partner agencies, and other functional partners (e.g., corporate real estate, enterprise technology).
16. Manages a team of professionals that support employer brand marketing and future of work
Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum Qualifications:
1. Bachelor's degree in communications, advertising, marketing, human resources or related field, or equivalent education and related training
2. 15+ years of progressive leadership experience in roles that encompass brand strategy, communications, recruitment marketing and/or relevant experience in a brand based company; 10+ years of experience leading teams
3. Proven track record developing core messaging, creating marking/branding collateral for internal/external use
4. Strategy consulting experience, including driving and owning work streams for innovation/strategy projects and programs with multiple stakeholders; Ability to lead large projects of significant complexity and notable risk exposure
5. Excellent communication, presentation, problem solving, and analytical skills, combined with effective business judgment, at the senior/executive level with influencing skills to drive complex work forward without formal authority.
Preferred Qualifications:
6. Master's degree in communications, advertising, marketing, business, human resources or related field
7. Creative Agency experience
8. Understanding of market research and insights, experience in creative development research and testing
9. Experience in the Financial Services Industry
10. Experience with large well-known brands
11. Background in human resources, business strategy, marketing, or strategic communications

Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.

EEO is the Law Pay Transparency Nondiscrimination Provision E-Verify
More Information on Truist
Truist operates in the Fintech industry. The company is located in Charlotte, NC. Truist was founded in 2019. It has 12339 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 93 open jobs at Truist, click here.
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