Lead, Lifecycle Marketing

| Peninsula
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About Lyra Health
Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and elite provider network, 2.5 million people can receive best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $680 million.

The Role
In this vital marketing role, you will own our approach to member activation and engagement. With a data- and member-insights-driven approach, you will develop strategies that build awareness of Lyra, drive member registrations and get members started in care, from self-care to mental health coaching, to therapy. You’ll manage a small team and scale the function, while building cross-functional relationships with Product Marketing, Product, Clinical, Data Science, and Engineering to align on shared goals. This role requires a leader who is highly entrepreneurial and strategic — comfortable with hands-on executional work, creating scalable processes and big picture thinking. 

Responsibilities

  • Develop and execute marketing strategies: With member activation and ongoing engagement as the key goal, map member journeys for Lyra’s products and services. Derive insights to optimize member marketing efforts across multiple channels. Expand the reach and impact of email marketing strategies and scale other marketing tactics proven to reach diverse demographics.
  • Content and campaign creation: With your team, develop member messaging and positioning, build and execute member-facing campaigns, and report back on marketing impact. Create a content strategy that scales and collaborate with cross functional teams building content.
  • Build performance measures: Refine program KPIs, manage campaign performance and reporting, ultimately using data and insights to refine the member experience. Identify priorities for member engagement, balancing both Lyra and the customers’ objectives. 
  • Build cross-functional alignment: Regularly communicate priorities, ensure leadership and cross- functional partners are aware of and brought into new marketing initiatives, and galvanize teams on shared products and goals. Understand the product roadmap, advocate for the member experience, and be the voice of members across the organization. 

Requirements

  • 8+ years of experience in B2C multi-channel marketing (ideally with an analytical focus)
  • 3 years of management experience, skilled at coaching employees at all levels
  • Demonstrated success partnering with Product, Data science, and Engineering to deliver results.
  • Highly data-driven with the ability to design and optimize marketing programs across channels (email, direct mail, in-app messaging, digital) to deliver overall company goals and metrics.
  • Excellent communication skills, both verbal and written, at all levels.
  • Ability to tell data driven stories in a clear and concise narrative.
  • Strong project management skills with the ability to manage, implement and analyze a wide range of initiatives in a fast-paced environment
  • Organizational and interpersonal skills with the ability to disseminate ideas and findings to varying groups/levels of stakeholders
  • Proficient in business improvement tools such as Tableau, Asana, and Excel Passion for our mission of transforming mental health care

Candidates who include a cover letter detailing their interest in Lyra’s member marketing team will be prioritized.

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, age, national origin or disability.

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An Insider's view of Lyra Health

What's the biggest problem your team is solving?

Putting clients first. - We strive to think about our various employer groups. Making sure that we have a diverse network that represents the employee populations within the various groups we work with.

Gary

Senior Strategist, Network Development

How has your career grown since starting at the company?

I started with Lyra as an MBA intern, building systems and processes for a new product called Blended Care Therapy. I loved the team and the product so returned full time and helped to scale the program to ~350 therapists. I’ve recently taken on the role of Director of Operations for Blended Care Medication Management.

Monique

Director of Operations for Blended Care Medication Management

What are Lyra Health Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Diversity Program
Promote from within
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