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Lead Digital Marketing

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Discover. A brighter future.

With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.

Come build your future, while being the reason millions of people find a brighter financial future with Discover.

Job Description

Responsible for managing web environment design, user experience, deployment, development, and maintenance activities. Performs quality assurance testing of web sites and web applications.

This position is for a Lead, Digital Marketing within the Consumer Banking Deposits organization. This candidate will support the Marketing Technology (MarTech) strategy, implementation and roadmap for Deposits Acquisition Marketing. This candidate will directly work with the Deposits MarTech team as well as participate in cross-functional enterprise workgroups. This candidate will be responsible for the intake and prioritization process of MarTech projects, authoring in Adobe Experience Manager (AEM) and maintaining marketing tags in Signal and Adobe Launch.

The ideal candidate for this role will have a strong technical proficiency of MarTech as well as the capability to integrate this into the overall marketing strategy.

Responsibilities

Manage the intake and prioritization process for user stories to support MarTech activities
Implement 1st and 3rd party marketing tags within Signal and Adobe Launch
Lead the effort for website updates through authoring within Adobe Experience Manager (AEM) based on business requirements submitted in user stories
Provide support as necessary on additional MarTech projects including conversion rate optimization (CRO) and customer data platform (CDP) integration
Partners with stakeholders to refine user and business requirements. Processes requirements into web channel strategy, features, and information architecture.
Leads the web site governance process and tracks the health of the site. Utilizes analytics and other data to optimize the site.
Advises on the user experience and ensures consistent representation of the brand across digital platforms.
Identifies and resolves risks and vulnerabilities detected in the web environment.

Minimum Qualifications

At a minimum, here’s what we need from you:

Bachelor's Degree in Liberal Arts, Sciences, Business, Technology, Computer Science, or related quantitative field
4+ years of experience in Business, Marketing, Communications Integrated Marketing, Web Design, Web Development, UX, or related field
In lieu of a degree, 6+ years of experience in Business, Marketing, Communications Integrated Marketing, Web Design, Web Development, UX, or related field

Preferred Qualifications

If we had our say, we’d also look for:

6+ years of experience in Business, Marketing, Communications Integrated Marketing, Web Design, Web Development, UX, or related field
2+ years of experience with Adobe Experience Manager and Adobe Launch
Comprehension of the Web and Web technology (HTML, CSS and basic JavaScript)
Experience with the full Adobe Suite of Products (Adobe Target, Adobe Analytics and Adobe Launch and Adobe Experience Manager)
Ability to build and interpret analytics reports and dashboards
Experience with customer data platforms (CDP) such as Segment
Experience with WordPress
Experience with Google services including AdWords, Search Console, and Google Analytics
Experience with AdTech Tools (Campaign Manager, SA360)
Experience with technical SEO analysis, site analysis, and reporting

#LI-EB1

What are you waiting for? Apply today!

The same way we treat our employees is how we treat all applicants – with respect. Discover Financial Services is an equal opportunity employer (EEO is the law). We thrive on diversity & inclusion. You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Discover.

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Deepak Sevak

VP of Payments Infrastructure Products and Program Management

BALANCE IS KEY

A supportive environment for pushing the envelope

Deepak Sevak’s team thrives in an adaptive, innovative culture. Recently, they launched a program for the digital modernization of Discover’s network authorization platform, with the goal of building a decoupled cloud-based architecture — ensuring new, more efficient payment capabilities make it to market faster. Despite the constant race of technology, his team doesn’t sacrifice their sanity. “We foster a culture that drives a balance of spending time with loved ones and leveraging that happiness back into work. That drives the energy of an adaptive, innovative fintech culture,” he said.

Our teams continue to think about how to design and architect differently, driving improvement for our customers.

Melissa Douros

VP Digital Design and User Experience

TACKLING NEW CHALLENGES

There’s never a dull moment

Melissa Douros’ design team stays booked and busy. After recently completing a brand overhaul, they are creating a unified digital design language across the organization. As part of these efforts, they launched a new mobile app and got to see its impact firsthand. “It’s rare to see reactions to our visuals, but we did extensive user research and roadshows. There is a smile on people’s faces, a connection being made — that is what we are striving for every day.” Up next, the team will be “eliminating cold handoffs” to ensure every customer interaction is a warm experience.

This team pushes themselves and each other to try new things as we work to deliver the best for our customers.

What are Discover Perks + Benefits

Discover Benefits Overview

Start enjoying great benefits Day 1 — We support you with the same dedication we bring to all of our customers. Our comprehensive benefits package features first-class insurance, financial planning support and excellent perks designed to help you reach your goals and live a rich, healthy life.

Check out more of our amazing employee benefits at mydiscoverbenefits.com

Culture

Volunteer in local community

Discover’s business is built on helping people, and we invest in the community (Blessing Backpacks, Boys & Girls Clubs, Big Brothers/Sisters) to demonstrate our commitment to a brighter future.

Partners with nonprofits

Open door policy

OKR operational model

Team based strategic planning

Open office floor plan

Employee resource groups

Hybrid work model

In-person all-hands meetings

In-person revenue kickoff

Summer hours

Employee awards

Flexible work schedule

Remote work program

Diversity

Dedicated diversity and inclusion staff

Mandated unconscious bias training

Diversity manifesto

Mean gender pay gap below 10%

Diversity employee resource groups

Hiring practices that promote diversity

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

You can open a separate Health Care FSA (HCFSA) and contribute up to $2,650 tax-free from your paycheck to reimburse yourself for eligible out-of-pocket expenses.

Disability insurance

Employees receive Short-Term Disability Insurance at no cost.

Dental insurance

Discover offers two dental plan options — Standard and Premier — both are administered by MetLife.

Vision insurance

Discover offers two vision plan options — Standard and Premier through VSP.

Health insurance

Discover offers a variety of medical plans for you and eligible family members, so that you can choose the benefit plan that suits your needs.

Life insurance

As a Discover employee, you receive Basic Life Insurance of one times your HWEE (up to $500,000) at no cost to you.

Pet insurance

Purchase medical coverage at a discounted rate for your beloved family pet. The more pets you insure, the greater the discount.

Wellness programs

Help balance your work and personal life with a wide variety of free and discounted resource and referral services including family and relationship counseling and financial guidance.

Mental health benefits

Transgender health care benefits

Financial & Retirement

401(K)

You may elect to contribute 1% to 30% of your eligible base salary, commissions and bonus on a pre-tax basis, up to IRS limits every year.

401(K) matching

Discover matches up to 6% of the pre-tax contributions you make to the 401(k) Plan.

Employee stock purchase plan

The ESPP provides eligible employees with an opportunity to purchase shares of Discover common stock through payroll deductions at a 5% discount.

Performance bonus

Charitable contribution matching

Child Care & Parental Leave Benefits

Childcare benefits

Generous parental leave

Family medical leave

Adoption Assistance

Discover helps eligible employees and their families with the costs of adoption by reimbursing certain expenses.

Company sponsored family events

Fertility benefits

Vacation & Time Off Benefits

Generous PTO

Discover has a Paid Time Off of 4 to 5 Weeks of paid time per year.

Paid volunteer time

Paid holidays

Paid sick days

Office Perks

Commuter benefits

When you enroll in the Commuter Benefits Program at WageWorks, you’ll save on taxes on mass-transit passes, parking and other eligible expenses.

Company-sponsored outings

Onsite office parking

Recreational clubs

Relocation assistance

Fitness stipend

Onsite gym

Professional Development Benefits

Job training & conferences

Tuition reimbursement

Discover provides tuition reimbursement and a full-ride bachelor's degree program for select online degree programs.

Lunch and learns

Promote from within

Mentorship program

Continuing education stipend

Continuing education available during work hours

Online course subscriptions available

Customized development tracks

Personal development training

Additional Perks + Benefits

The benefit starts from the first day of employment so all eligible U.S.-based employees can start participating as soon as they want regardless of how long they have been with the company.

We leverage intentional investments to strategically develop and retain our talent. Our approach is human-centered and focused on delivering meaningful and measurable experiences to build the capability of our talent and position them to deliver on our strategic priorities. Our experiences are equitable, inclusive, and aligned to our values, Discover Behaviors, and how we work.

As employees continue their journey with us, they have access to build professional and leadership skills. They are supported when transitioning to new levels of leadership. High potential employees are rewarded with development experiences that assure a diverse leadership pipeline of strong talent is created.

We understand how important it is to thank and acknowledge our employees for being a vital part of our company. Awards and recognition programs are one way we show our appreciation for their contributions.

To foster a culture that prioritizes the needs of our employees and promotes flexibility, balance, and good health, we strive to:

• Create an inclusive environment where well-being is visibly prioritized.
• Continually encourage leaders to invest in their employees’ well-being.
• Provide resources, education and training on well-being that is easily accessible.

We offer a range of benefits and resources to employees under our three pillars of employee well-being: Health, Wealth, and Balance.

View full list of perks + benefits

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