Integrated Media Strategist

| Providence, RI
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Integrated Media Strategist – Providence, RI

Matter is an independent and thriving brand elevation agency unifying marketing, PR, creative services, and digital marketing. From fast growth startups to established brands, we work with clients across diverse industries, including technology, consumer, and professional services. We immerse ourselves in our clients’ worlds so that we can develop and execute strategic, content-rich campaigns that inspire action and build value through measurable results.

As we’ve grown, we’ve maintained focus on building and nurturing a team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. We’re proud of the many awards that we’ve garnered as a Top Place to Work and as a Top Agency in the US, but we’re equally as proud of the many organizations that we’ve helped through our agency-wide volunteer initiative. If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career.

We’re currently looking for a dynamic, results-focused Integrated Media Strategist to join our Integrated Media team and will work collaboratively across the agency. As a paid media strategist you will be responsible for the development, implementation and management of cross-channel paid media campaigns. 

The successful candidate will be responsible for:

Media strategy

  • Assist in the development of strategic, integrated programs (across digital, print, radio, television and/or out-of-home) that address campaign objectives and deliver business results for one or more clients.
  • Persona and media consumption strategy development. Be a critical part of the team that leads and executes upfront brand strategy work including persona development, media planning, and insight development.
  • Develop and evaluate RFPs to develop optimal channel mix and media strategy to deliver on client goals and achieve strong ROI
  • Partner with the account, strategy, and creative teams to ensure we are collaborating to deliver smart and holistic marketing programs.

Media activation

  • Responsible for the planning, negotiation, buying and execution of all paid media buys across various channels, including programmatic, direct, and account based marketing.
  • Lead and collaborate with internal teams, clients, sales reps and media vendors to develop and execute paid media programs
  • Work closely with media coordinator to build media plans and oversee media trafficking process
  • Manage in-market campaigns and work closely with analytics team to ensure performance, delivery, and optimizations with superior results
  • Manage program budgets, invoicing and billing reconciliation

Best in class process and partners

  • Execute programs with and maintain relationships with key partners in the media publishing and technology realms
  • Research potential media partners, evaluating opportunities and presenting strategy to clients

New business & internal leadership

  • Help be part of the new business process with your vast media strategy and insight experience. 
  • Drive media-focused pitches as leading voice
  • Proactively present new ideas, opportunities, and best practices to agency colleagues and clients
  • Help Matter expand our Integrated Media skill set beyond paid search and paid social to include ABM strategies, programmatic and other paid opportunities to achieve client objectives

Along with creativity, drive and self-motivation, your previous experience and attributes will include:

  • Bachelor’s degree or equivalent work experience
  • 3-5+ years media strategy, strategy insights, planning experience across digital/social/mobile, TV, radio, print and/or OOH across B2C and/or B2B clients.
  • Superior marketing strategy skill set with a strong understanding of paid media landscape including programmatic buying
  • Exceptional communication and negotiation skills (written & verbal) with clients, sales reps and internal agency teams
  • Superior client services skills
  • Demonstrated experience driving cutting-edge, complex, integrated program design and implementation with demonstrable ROI
  • Proven ability drafting Points of View, strategic plans, and performance reports in a logical format/flow, being sure to detail strategic insights and learnings with clarity and purpose
  • Curiosity about the ever-changing media landscape, and desire to share latest industry trends and developments with broader team
  • Proven team builder with both client and cross-capability teams, clarifying roles and expectations
  • Ability to work across multiple clients, various planning teams, creative teams, traffic teams, etc

Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

More Information on Matter
Matter operates in the Agency industry. The company is located in Boston, MA, Newburyport, MA, Providence, RI, Pittsburgh, PA, Boulder, CO and Portland, OR. Matter was founded in 2003. It has 247 total employees. It offers perks and benefits such as Health Insurance Benefits, 401(K), Remote Work Program, Paid Sick Days, Stocked Kitchen. To see all 88 open jobs at Matter, click here.
Read Full Job Description
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Similar Jobs

Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Matter's full profileFind similar jobs