Integrated Marketing Manager - ABM (Meraki) at Cisco

| San Diego, CA
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At Cisco Meraki, we empower our customers to realize their mission by simplifying the digital workplace. Our products and technology architecture are changing the face of enterprise networking, security and facilities management and making cloud-managed IT a reality.
To help us in that mission, we are looking for an Integrated Marketing Manager to focus on our Commercial segment, which covers medium and large organizations across Healthcare, Manufacturing, Retail, and Financial Services verticals. The ideal candidate is strong enough to handle a bit of ambiguity, comfortable working cross-functionally to understand the business needs, and build a measurable plan that impacts the bottom line. As an Integrated Marketing Manager, you will be responsible for leading strategy, planning and execution of campaigns that make Meraki the go-to networking solution!
What You'll Do
  • Develop an end-to-end marketing plan for the Global Enterprise segment at Meraki aligned to revenue and pipeline targets across Meraki's top revenue potential accounts
  • Define and implement integrated, account-based playbooks to increase mind and wallet share across all Global Enterprise accounts
  • Inform the GTM roadmap in collaboration with key partners across sales, marketing, and product
  • Drive coordinated marketing initiatives from campaign strategy build to execution
  • Amplify campaign efforts through sales, partner, and Cisco collaboration
  • Maintain ongoing partnerships with regional marketing leads to ensure successful implementation of campaigns in key markets globally
  • Run experiments and measure performance to provide data-validated insights to optimize campaigns, find new opportunities, and deliver on overall performance against our short and long term objectives
  • Accountable for monthly updates to sales leadership on campaign performance in addition to quarterly business reviews with senior leadership
Who You Are
  • 8+ years in marketing, 5+ years in a role using multiple outreach channels
  • Innovative and creative problem-solver with strong communication skills across internal and external stakeholders
  • Proven track record of working at the strategic and tactical level to develop and execute innovative and effective campaigns
  • Exceptional team collaborator, open to idea/project iteration
  • Strong ability to prioritize and execute on multiple work streams
  • Comfortable with project management across multiple teams and able to track projects from briefing to launch

U.S. Vaccination Requirements
Cisco requires all U.S. employees to be fully vaccinated or have an approved religious or medical accommodation. Candidates accepting an offer must provide proof of vaccination status on their first day. If someone anticipates requesting an accommodation for this requirement, they must receive approval before the start date. Candidates receiving an offer will receive additional information about the accommodation process at the time of the offer. All offers of employment are contingent upon complying with Cisco's vaccination policy.
More Information on Cisco
Cisco operates in the Cloud industry. The company is located in San Jose, CA, Irvine, CA, San Antonio, TX, Richardson, TX, Overland Park, KS, Bloomington, MN, Chicago, IL, Chicago, IL, Franklin, TN, St. Petersburg, FL, Charlotte, NC, Derndon, VA, Morrisville, NC, Morrisville, NC, Pittsburgh, PA and Boxborough, MA. Cisco was founded in 1984. It has 77500 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 113 open jobs at Cisco, click here.
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