We are currently seeking a passionate influencer marketing manager to join our agency of consumer marketers. This is a multi-client role, working across industries, with a primary focus on a major international beauty brand. 

Applicants should have demonstrable experience using social media trends and technology to identify and build relationships with best-fit influencers. Ideal candidates will have extensive knowledge of the evolving digital landscape with a proven track record of developing and executing multiplatform paid, owned and earned social media programs at scale. Applicants should have a firm understanding of how strategic influencer marketing can deliver highly effective, creative and measurable outcomes. A background in public relations is also desirable. 

As a member of our PR and social practice, this person will be the day-to-day contact for the account, researching influencers, managing influencer outreach, delivering timely results and evaluating performance. This person will also act as a thought leader, helping the client to understand and capitalize on opportunities to build relationships, strengthen loyalty and drive trials through strategic influencer marketing. Additionally, this role will contribute to the development and education of the greater team on best practices and technologies. Applicants should be strategic, but also hands on, diplomatic and inspirational, and poised under pressure. 

The successful candidate will report directly to the digital PR director and social team and also work closely with the multi-practice team leading the client’s strategy. 

Skills and Responsibilities

• Execute and manage the client’s influencer plans, including, but not limited to: sponsored content, brand contests and sweepstakes, and digital and/or social promotions. 
• Use quantitative and qualitative data to understand customer behavior and apply those insights to client engagements. 
• Establish success metrics and measurements of engagements that align results with client objectives. 
• Manage and expand MMI’s network of bloggers and influencers. 
• Experiment with new ways to leverage influencers to achieve client goals. 
• Advance MMI’s approach to strategy and the practice’s overall social processes and capabilities. 
• Craft quality proposals, presentations, pitches and/or reports. 
• Work across functional teams to drive powerful consumer experiences that are seamless both online and offline. 
• Stay abreast of FTC guidelines and maintain compliance of programs. 
• Write influencer POVs and contribute to MMI’s thought leadership. 
• All other responsibilities as assigned 

Great Candidates Often Have

• At least one year of experience managing online influencer/brand ambassador programs, ideally for large, national, consumer-facing brands 
• Three to five years of experience within a PR, digital or social marketing agency 
• Strong analytical skills, including the ability to distill, synthesize and draw conclusions on large amounts of data, using Google Analytics and other sources 
• The ability to think strategically and execute tactically 
• An aptitude for being organized and flexible and for delivering results in a fast-paced environment 
• Experience developing and managing a team of cross-functional marketers 
•  A bachelor’s degree or equivalent work experience 

MMI Agency provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, MMI Agency complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.