Influencer Associate Manager
About Ruggable:
Ruggable is a Los Angeles-based, venture-backed, rapidly growing e-commerce startup that is disrupting the $7B rug industry and revolutionizing the market for residential rugs. Our patented 2-Piece Rug System allows you to remove the top layer of your rug and wash it in your home washing machine, offering an affordable, stylish and convenient solution for young families, pet owners, and busy individuals. We're a small, entrepreneurial team with big ambitions. We have a strong brand, established traction, and amazing advisors fueling our steady growth. This is an opportunity to get in at the ground floor and solve for complex challenges, while charting your own career.
Job Summary:
Reporting to the Influencer Marketing Manager, Influencer Associate Manager would be leading the day to day management of testing new influencer verticals, platforms and international expansion. They would work closely with the Influencer Marketing Manager to develop strategy and execution of our influencer partnerships, driving value through scaling successful collaborations, testing and scaling new platforms, and developing data-driven methodologies for reporting value.
What You’ll Do:
- Manage an agency or two to expand into new platforms, new verticals, and internationally.
- Represent the brand and negotiate with agencies on agreements/contracts.
- Identify opportunities and recommend strategies to creative test on all relevant platforms (Instagram, TikTok, YouTube).
- Oversee and continuously evolve influencer initiatives to maximize effectiveness for core products for both earned and paid efforts.
- Work cross-functionally with internal teams to support all relevant initiatives, partnership requests and content needs.
- Daily monitoring of influencer coverage across all social media platforms, blogs, and YouTube channels.
- Compile and ensure timely completion of account weekly recaps, monthly reports, strategy guides, status calls and overall plans with attention to goals.
- Oversee and delegate day-to-day Influencer account activities with Influencer Coordinators
- Potentially manage 1 Influencer Coordinator, with the opportunity to grow the team if required for successful scaled growth
- Work closely with influencer talent management to negotiate and develop contracts for paid opportunities using influencers (campaigns, photo shoots, experiences, meet and greets, etc.)
What You’ll Need to Have:
Required:
- 3+ years marketing, pr and/or digital experience required
- 2+ years digital influencer experience preferred
- Experience negotiating with larger scale talent on Instagram/YouTube/TikTok
- Able to identify communication and growth opportunities
- Collaborative, hardworking and enthusiastic attitude
- A passion for social media; the home decor industry
- Deep knowledge of the top social media platforms- including channel growth and brand partnerships
- Knowledge; interest of interior design trends on social media
- Data driven, Excel minded, strategic, and have a knack for turning numbers into insights
- Excellent written; verbal communication skills
- Excellent relationship building skills and negotiating skills
- Proven track record for achieving results and driving projects
Preferred:
- Reporting and Excel experience is preferred
- Ability to manage employees and cultivate their growth within the organization
At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.
If you are based in California, we encourage you to read this important information for California residents linked here.
To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.