Head of SMB - Demand Generation at RingCentral

| Remote
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Want to change the way work…works? This is your moment.

RingCentral Video integrates messaging with video to make conversation, collaboration and connection more meaningful than ever, no matter where or how people want to work.

 

Our Marketing team uses data, strategy and creativity to share that story with the world in the most effective, relevant ways possible. As part of the RingCentral Marketing team, you will help plan, coordinate, implement and oversee the ways we share RingCentral’s message with the world. You’ll use data, technology and creativity to target, communicate, measure and adjust with precision— and share the story of a new, reimagined age of business communication with the audiences who want to hear it most.

We’re as proud of our working environment as we are of our market success. You’ll find all the training, opportunity and resources you could ever want here - with all the work/life benefits you expect, and none of the micromanagement. RingCentral regularly brings home Best Place To Work awards from locations all over the world, and outstanding company ratings on Glassdoor and Comparably!

RingCentral surrounds you with world-class technology and talent, in a people-first environment built from the ground up to help you do the best work of your career. We’re not just changing the nature of communication and teamwork. We’re winning, together.

Responsibilities:

  • Strategy – Lead the development and execution strategy by product and segment. Work with Sales/SDR/ to align demand generation with sales efforts. Ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities.
  • Execution – Manage the development and execution of all marketing programs to drive leads and ecommerce and optimize funnel conversion rates. Optimize campaigns across the marketing and sales funnel to maximize leads, pipeline, revenue and lifetime value while minimizing cost of acquisition. Utilize the full marketing mix to drive efficient growth across all RingCentral products and different market segments. Take full ownership from ideation through to reporting and analysis.
  • Innovation – Continuously challenge the status quo and look for ways to take performance to new levels. Maintain a constant cadence of testing with rigor of measurement and analysis. Be willing to take risks and experiment, while learning and failing fast as needed. Work across functional teams to develop new business processes to yield improvements in funnel performance.
  • Analysis – Leverage data to understand performance, trends, issues and solutions. Build data-driven recommendations and champion data-driven decision-making. Forecast, measure, analyze and report the impact of demand creation programs and campaigns on MQL, SQL, sales pipeline, revenue and sales cycle length. Leverage analytical and quantitative skills to interpret data, generate insights and translate it into actionable changes.
  • Collaboration – Build a strong trusted relationship with the Sales team and other Marketing teams. Provide cross-functional leadership and drive discussion on key issues on sales pipeline and revenue-generating initiatives. Collaborate and develop strong alignment with marketing and sales leadership to ensure agreement on priorities, understand challenges and opportunities that Marketing can impact throughout the sales funnel.
  • Communication – Effectively communicate across the marketing and broader organization, sharing project updates, timelines, processes and results, while also championing the marketing team and demonstrating our impact on the business.
  • Technology – Act as key stakeholder and partner with marketing operations to identify where sales and marketing technologies present an opportunity to increase effectiveness and efficiency.
  • Team – Lead, develop, coach and manage a high-performing team of digital and demand generation experts that spans across SEM, SEO, Affiliates, Display, Paid Social and Lead Generation.

Qualifications:

  • 15+ years of SMB B2B performance marketing experience with proven success in managing and executing high volume digital and demand generation programs in a rapidly growing B2B company with a culture of accountability.
  • Deep understanding of demand generation best practices, and how to engage prospects and customers at multiple points through the customer journey with a keen test-and-learn mindset.
  • Results and data driven with excellent attention to detail; excellent analytical and quantitative skills to interpret data and translate it into actionable changes. Used to operating in a velocity business rich with data. Demonstrated experience measuring and managing performance metrics at a granular level to optimize performance at the vendor, keyword, and sub-campaign level.
  • A strong leader with experience building and managing a strong team of marketers while also passionate about the team’s continuous learning, development and growth.
  • Exceptional interpersonal and relationship building skills with proven ability to collaborate across functions.
  • A strong communicator, confident and articulate in presenting to internal stakeholders and external audiences.
  • In-depth experience in marketing analytics, automation and CRM platforms (primarily Omniture, Tableau, Marketo and Salesforce)
  • Bachelor's Degree in Marketing, Economics or a related field is required. MBA is preferred.

About RingCentral

RingCentral is the worldwide leader in cloud-based communications. Our software communications platform delivers phone, group chat, mobile communications, video calls, videoconference, contact center and AI-driven digital engagement. It’s a powerful, global presence that allows businesses to communicate anywhere, anytime with anyone. 

RingCentral is headquartered in Belmont, California and has offices around the world.

RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • OracleDatabases
    • ConfluenceManagement
    • MedalliaCMS
    • BoxCMS
    • SalesforceCRM

An Insider's view of RingCentral

How do you collaborate with other teams in the company?

Our product makes collaboration at the core of our company. I like to leverage face-to-face communication and connect directly with other teams to discuss ways that we could be more effective in our hiring strategies. We are the type of company where people actually want to have direct connections because it preserves our values and our culture.

Anthony Smith

Team Lead, GSS Recruiting

How does the company support your career growth?

RingCentral is where I feel my career really took off. The career growth here is personalized, thoughtful, and supported by mentors and management. I love the work that I do and feel like my personality bleeds through into everything I touch. I have never felt so connected to an organization and I know there is only more good things ahead!

Melissa Regan

Manager, Global Onboarding & Enablement

How do you make yourself accessible to the rest of the team?

Being accessible is critical to RingCentral’s culture and success. I ensure I keep my door open and sit on the floor with the team. To me, nothing should prohibit you from being available to your team and others. I am glad to work at a company that gives me the tools and technology to connect - even when I am 300 miles away!

Ayub Mohammed

AVP, Small Business Sales

What are RingCentral Perks + Benefits

RingCentral Benefits Overview

RingCentral fosters career development and provides leadership training, education, workshops, and coaching for all employees. RingCentral promotes a healthy work-life balance by providing catered breakfast and lunch daily, as well as a kitchen stocked with a variety of complimentary beverages and delicious snacks.

At RingCentral, we offer a competitive benefits package including medical, dental, vision, 401K, Employee Stock Purchase Plans and many more perks!

Culture
Volunteer in local community
Through our CSR program, RCause, we take pride in our commitment to inclusivity, sustainability, and giving back to our communities. We offer employee matching and Volunteer Time Off.
Partners with Nonprofits
At RingCentral, we partner with nonprofits that drive impact towards environmental sustainability, social impact and responsible governance.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Our dedicated Learning & Development initiatives include Unconscious Bias AND Diversity & Inclusion training which are core to our mission in fostering, educating, and building our inclusive workforce
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
From Black Lives Matter, Women leaders, Pride, Hispanic heritage, Mothers and more, these employee-led ERG’s are a special part of our culture that we take pride in supporting and growing.
Hiring Practices that Promote Diversity
Our active hiring practices don’t discriminate on the basis of race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital or veteran status.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
RingCentral employees can contribute up to $5000 annually for Dependent Care FSA and up to $2750 for Health Care FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Our pet insurance policy can cover up to 50% of out of pocket expenses.
Wellness Programs
Our wellness programs include fitness and yoga classes, meditation and nutrition sessions and more, to keep all our employees feeling their best!
Onsite Gym
Team workouts
Besides RingCentral's onsite gym, we do many fitness classes that promote working together and having fun!
Mental Health Benefits
Mental health is very important to us, that’s why we have partnered with Headspace, offer counseling options, and conduct frequent virtual yoga and meditation sessions, to support our employees.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
RingCentral makes a matching contribution of 50% of your first 6% deferred.
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
We offer employee matching for charitable donations and through our Dollars for Doers program, RCause will donate $10/hr on behalf of any employee volunteering at the nonprofit of their choice.
Child Care & Parental Leave Benefits
Child Care Benefits
Supporting our working mothers, we’ve partnered with Milk Stork to deliver milk to their babies when traveling. We also send out gift boxes to all our new mothers and fathers!
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Company sponsored family events
RingCentral sponsors family oriented events ___.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
RingCentral offers employees professional development opportunities like Onsite training courses.
Diversity Program
Lunch and learns
Promote from within
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