Human Interest
Human Interest helps small and medium-sized businesses offer low-cost, high-quality retirement plans to their employees.

Head of Product Marketing at Human Interest

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Human Interest is on a mission to ensure that people in all lines of work have access to retirement benefits. Nearly half of all working Americans are not saving enough for their future because they are employed by a company that doesn’t offer a retirement plan. Human Interest is changing that by making it affordable and accessible for small and medium sized businesses to offer employees a path to financial independence through retirement savings.

Our values (the guiding principles that reflect our view on what’s important and what’s right): In it for customers, autonomous & accountable, outcomes driven, inclusive collaboration, and decisive.

Human Interest is looking for a strategic product marketing leader to act as a force multiplier on our go to market efforts, helping us innovate and position Human Interest as the unquestioned leader in the SMB retirement market. 

Reporting to the VP, Growth, the Head of Product Marketing will work closely with the executive team to shape our market positioning and take our product offering to the next level. You will be responsible for building and scaling an organization of product marketers, evolving our segmentation, messaging, and positioning, and bringing data-driven insights that unlock new product offerings and create strategic leverage for the entire company. This role sits within the broader Experiences organization and will work closely with the Growth, Brand & Content, Product Management, Product Design, and Customer Success teams to create a holistic, integrated customer experience that becomes a key point of differentiation for Human Interest.

What you get to do every day

  • Hire, lead, mentor, and grow a high-performing team of product marketers
  • Develop and continually evolve key frameworks for defining our market, offering, and value, including our segmentation, personas, messaging and positioning
  • Inspire action across the company through the systematic development of data-driven insights, including customer research, market analysis, win/loss programs, and competitive benchmarking
  • Collaborate with Product Management, Product Design, and Revenue to identify product needs, gaps and opportunities. Work across these teams to drive leadership alignment and prioritization where needed
  • Drive multi-year product, pricing, and packaging strategies and influence product and service development and go-to-market, working closely with User Research, Product Design, Product Management, Engineering, and Customer Success
  • Represent the voice of the customer within the Experience organization through continuous listening via surveys, user interviews and market research 

What you bring to the role

  • 8+ years of product marketing experience with proven success growing strategic SMB market segments, experience in financial services or FinTech is a plus. 
  • Tireless customer advocacy and a passion for leading cross-functional research initiatives
  • An inspirational writing, speaking, and coaching style
  • Prior experience growing and scaling a high-performing team
  • Strong quantitative and qualitative analytical abilities 
  • Impeccable project management skills and experience leading across functions to achieve common goals
  • Experience marketing to both businesses and consumers is a plus

Please feel free to apply to this position even if you do not meet 100% of the requirements listed above.

Why you will love working at Human Interest

Mission - Highly collaborative startup dedicated to supporting employee engagement and growth. It’s an opportunity to help solve one of the biggest unsolved problems in America: saving for retirement.

Compensation - Competitive salary and stock options for every employee

Benefits - 

  • A great 401(k) plan: our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation. 
  • Employees also receive 100% paid employee health, vision, and dental premiums; dependent premiums are covered at 50%. 
  • Generous PTO and parental leave policies.
  • Monthly work from home stipend; annual wellness stipend.
  • Employee Resource Groups including Veterans, Lift Ev’ry Voice, Pride, LatinX, Families, and Women in Tech.
  • Fun online and regional events and celebrations and department and company-wide offsites.
  • The vast majority of our positions can be 100% remote.

About Human Interest

We’re a high-growth, Series D-funded company that’s changing the retirement industry. Named one of America’s Best Startup Employers by Forbes, one of the Best Places to Work by the San Francisco Business Times, and a Top Company by Y Combinator, we’ve raised $337M and are backed by leading investors, including TPG (The Rise Fund), SoftBank, Glynn Capital, NewView Capital, USVP, Wing, Uncork, and others.

Inclusive collaboration makes us a better business

Human Interest is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran or military status, pregnancy, or any other characteristics protected under federal, state, or local laws.

Human Interest employees must adhere to the Company’s security policies and Code of Ethics. 

Please note Human Interest does not accept unsolicited resumes from any source other than directly from candidates. We will not consider resumes from vendors including and without limitation search firms, staffing agencies, fee-based referral services, and recruiting agencies. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment-qualified applicants with arrest and conviction records. We comply with CCPA guidelines. See more:

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Candidate Location Eligibility:
San Francisco, CA

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • MiroDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • SmartsheetManagement
    • HootsuiteCMS
    • ContentfulCMS
    • DocuSignCRM
    • IntercomCRM
    • OutreachCRM
    • SalesforceCRM
    • MailgunEmail
    • MarketoLead Gen

What are Human Interest Perks + Benefits

Friends outside of work
Eat lunch together
Intracompany committees
Team based strategic planning
Pair programming
Open office floor plan
Highly diverse management team
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend

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