Head of Product Marketing
At Liftoff+Vungle, we’re helping mobile businesses scale and succeed via our sophisticated technology that enables them to find their most engaged users. We are a trusted guide for growth and engagement, transforming how people discover and experience apps. Advertisers depend on us to reach, acquire, and retain high-value users worldwide. We are one of the world’s largest independent, unbiased and privacy-friendly growth platforms that fuels the entire mobile app growth cycle across user acquisition, engagement, monetization, and analytics. Consistently ranked as one of the fastest growing companies and best places to work, we are a profitable company with strong product-market fit and tremendous growth opportunity. We have a creative, collaborative, and humble culture. We are data-driven, proactive, and have the courage to drive change.
As a member of the global digital marketing team, you will play a cross-functional role, working closely with Marketing, Product and Stratops teams. As the Head of the Product Marketing team, you will translate new product features into must-have mobile marketing products via sales materials, product pages, one-sheeters and marketing campaigns that resonate with our target market. Most importantly, you will play an important role in ensuring that the product we build resonates with Liftoff customers and prospects.
As a key contributor leading a new, small and efficient PMM team, you will oversee the development of a skilled workforce of emerging PMM professionals. You’ll amplify their individual strengths, coach them through opportunities for growth, and uphold a high standard for product marketing execution.
Responsibilities
- Concept, plan and manage global product marketing campaigns
- Generate high quality product-focused marketing materials including emails, blogs, webinars, case studies, landing pages and more
- Lead and provide mentorship and development direction to junior members of the PMM team
- Own the production of a wide range of sales enablement and training tools including one-sheeters, slide decks and Lessonly plans
- Create GTM plans in collaboration with the Product and StratOps teams
- Develop and evolve product positioning and messaging
- Develop both user and account-based personas
Requirements
- 5 years of hands-on product marketing experience in the ad tech industry, preferably mobile ad tech
- Team leadership experience
- Excellent copywriting and storytelling skills
- Exceptional project management skills
- A well rounded portfolio of product marketing work you can proudly show off
- You have built, driven, and managed go-to-market plans across multiple channels
- You are a passionate self-starter with a can-do attitude
- Highly organized with exceptional attention to detail
- Ability to manage multiple projects at the same time in a fast-paced environment
- Experience with WordPress and Hubspot, or similar tools, a plus
- Experience in app marketing a plus
Working at Liftoff+Vungle is fast-paced, fun, and challenging, and we thrive on innovation. Come join our team and help shape the future of the mobile app ecosystem. If this role sounds interesting to you, we would love to hear from you!
Liftoff+Vungle is committed to providing and maintaining a work environment where all employees and candidates are treated with dignity and respect and that is free of bias, prejudice, and harassment. Liftoff+Vungle is further committed to providing an equal employment opportunity for all employees and candidates for employment free from discrimination and harassment on the basis of sex, gender (including sexual harassment, gender harassment, and harassment due to pregnancy, childbirth, breastfeeding, and related conditions), sexual orientation, gender identity, gender expression, gender nonconformity, race, creed, religion, color, national origin, ancestry (including association, affiliation, or participation with persons or activities related to national origin, English-proficiency or accent, or immigration status), physical or mental disability, medical condition(s), genetic information of an individual or family member of the individual, marital or domestic partner status, age, veteran or military status, family care status, requesting or taking pregnancy, parental or disability leave, requesting an accommodation, or any other characteristic protected by federal, state, or local law, regulation, or ordinance. All such discrimination and harassment is unlawful and will not be tolerated. Liftoff+Vungle maintains a continued commitment to equal employment opportunity and expects the full cooperation of all personnel.
Agency and Third Party Recruiter Notice:
Liftoff+Vungle does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff+Vungle vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff+Vungle Recruiting Team and such a candidate was submitted to the Liftoff+Vungle Recruiting Team via our Applicant Tracking System.