Head of Performance Marketing at Gtmhub

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Gtmhub is seeking an incredible Head of Performance Marketing with a minimum of +3 years B2B experience running strategy & execution of performance marketing channels to join the team.

This is a remote position - you can join our team from anywhere in the world with a reliable internet connection.

About Gtmhub

We believe that everyone deserves to work in an environment where there is consistent alignment between mission and activity; where transparency breeds trust; where accountability reigns; and where focus results in positive outcomes. That's why we have built the world’s best business orchestration platform, powered by the proven OKR methodology, so our clients (and we!) can achieve the missions that matter.

We are honored to support over 500,000 users across 75 countries and 1,000+ organizations including Red Hat, Adobe, Societe Generale, and TomTom. We've raised over $160 million in funding, including our most recent Series C led by Index Ventures, and our team of 250+ is growing fast.

The Role

As Head of Performance Marketing, you will be responsible for leading a team of high-performing Demand Generation Managers and drive our digital performance marketing strategy to help achieve our ambitious goals, testing aggressively to find the best ways to deliver trials for our self-service business and highly qualified leads to our enterprise business sales teams.

The ideal candidate is a performance marketing expert who is highly analytical and is a strong people manager who can operate both at strategic and tactical levels. You are highly collaborative and have a strong track record of planning, building, and managing large-scale global campaigns.

The Details

As Head of Performance Marketing, you will:

Team Management

  • Lead a group of team members to allocate, invest, and optimize the performance marketing budget across numerous channels to meet our business pipeline objectives
  • Attract and retain top talent, create, or modify processes and build the culture of data-driven marketing
  • Articulate a clear and compelling vision to direct and maximize the team where all roles and responsibilities are well defined, understood, and managed
  • Provide regular insight and training to challenge and develop junior team members

Digital Requirements

  • Strategize and lead execution for a comprehensive set of performance marketing tactics across SEM/PPC, display/programmatic, paid social, content syndication, video, and other channels of distribution
  • Manage Gtmhub’s paid traffic channels to optimize performance, determine budget allocation, and own outcomes from all strategies and tactics deployed
  • Utilize data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of our performance channels
  • Use of process for testing to prove hypotheses and recommend performance optimizations
  • Relentlessly experiment with different targeting, messaging, ad images, and copy to strike the balance between scale and cost-efficiency
  • Collaborate with content, creative, and product marketing team members to maintain a consistent brand voice and message across all programs
  • Troubleshoot and identify issues to help ensure we operate effective performance marketing; apply your technical background and understanding of various marketing technologies/platforms to maintain all performance marketing operations
  • Establish and manage to your team’s Objectives and Key Results (OKRs), and Key Performance Indicators (KPIs)
  • Manage a cross-functional team to drive all performance marketing activities, but also able to jump in personally to do the work, when required
  • Work closely with VP of Demand Generation and all marketing team members to drive growth objectives
What We're Looking for

To be successful in this role at Gtmhub, you'll need to have:

  • +3 years’ B2B experience running strategy & execution of performance marketing channels
  • +2 years experience marketing to enterprise senior-level buyers
  • +1 year experience marketing/positioning a SaaS solution
  • +1 years of people management/team leadership experience
  • Deep expertise in social media and google platform algorithms, bidding strategies, and objectives
  • Expert with ad serving, tracking, and attribution technologies as well as marketing analytics to derive actionable insights from complex data sources
  • Experience working with substantial monthly ad spend budgets and targets
  • Experience working with CRM, marketing automation, ABM, and various MarTech solutions
  • Knowledge of SEO and experience with SEM practices
  • Experience managing both ABM and TAM campaigns/programs
  • Experience with localized/geo-focused marketing
  • A data-driven mindset where numbers > instinct
  • You know how to use data to make strategic decisions and when to proactively seek out insights to improve marketing outcomes
  • Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
  • Willingness to be deep in the details while also being able to create and communicate higher-level strategy
  • Demonstrated ability to partner effectively across the organization
  • Self-starter and ability to build programs from scratch
  • You possess a mentor’s mindset and enjoy teaching and helping others to learn and grow
  • Must have a positive attitude and willingness to roll up their sleeves and get things done
  • A desire to win and contribute to part of a winning team
  • A willingness to consistently learn and improve
  • A commitment to our values
Compensation and Benefits

What's in it for you:

  • Competitive base salary (salary range of $110k - $135k DOE)
  • Quarterly bonus evaluation (up to 25%)
  • Unlimited PTO, generous company holidays + sick leave
  • Flexible work hours and a remote-friendly environment
  • 100% employer covered Health, Dental & Vision plans with FSA/HSA
  • Access to a 401(k)/Roth 401(k)
  • Stock option opportunities
  • Access to 5,000+ Udemy courses for ongoing learning and development
  • Mac or PC of your choice and the essential equipment you need to work remotely
  • Meaningful and challenging work in a global scaleup and category leader
  • Uniquely transparent and casual environment
  • The opportunity to work with smart, driven, and caring colleagues
  • The ability to grow your talents and career!

Sound like a good fit? We'd love to see your application.

Gtmhub is a global company with employees and clients from all over the world. We celebrate radical collaboration and creativity. We believe that genuinely inspired people bring about the most impact toward positive change. As a remote-friendly employer, we respect and value your individual autonomy, lifestyle, unique perspective, background, time zone, and experiences, because we know that these things enrich our culture and help actively create a place we feel safe in.
Gtmhub works to get 1% better every day so we can all feel proud to be here. As a rapidly growing enterprise and international community, we are committed to equal employment and do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy, disability, or any other basis protected under applicable law.

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Technology we use

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An Insider's view of Gtmhub

How does your team reward individual success?

We believe in rewarding outsized performance. We do quarterly reviews where team members have the opportunity to receive up to a 25% bonus. We also believe in promoting our team members when we see the chance, not just at an annual review. When there's an opportunity to provide a team member with a new challenge and a raise, we seize it!


Head of People and Talent

What's the biggest problem your team is solving?

How companies execute their strategies across the board. Allowing large organizations to align their work to the company's goals while seeing everyone else's objectives creates massive opportunities. There are often teams in big companies working on the wrong thing - we're enabling corporates to focus from the C-suite to every individual.


Head of Strategic Accounts

How do you empower your team to be more creative?

We pride ourselves on being unconventional yet extremely driven. We like to push the boundaries on what has worked for others in the past and see if we can do it in a more unique and effective manner. If we aren't questioning ideas of the past, we may be off track - and those that come up with innovative solutions receive lots of recognition!


Chief of Staff

What are Gtmhub Perks + Benefits

Gtmhub Benefits Overview

Our team is our most valuable asset. It's important to us that they have everything they need to be successful and happy. Some of our benefits include...

Quarterly bonus evaluation up to 25%
Flexible work hours (the magic of OKRs - we care about outcomes, not hours logged)
Flexible work environment - whether you love working from home, are itching to get back to the office, or are happy somewhere in between, we can accommodate your style!
Stock option opportunities
Unlimited PTO + generous paid company holidays and sick time
100% employer covered Health, Dental & Vision plans with FSA/HSA, plus 50% contribution for family
401(k)/Roth 401(k)
Access to Udemy for ongoing professional development, upskilling, and passion-project knowledge fueling!
The occasional happy hour, team dinner, group sweat sesh at the cycling studio, and a number of other fun team activities
Opportunity for international travel; hello team retreats!
Incredible company swag
Uniquely open and casual environment
Meaningful and challenging work in a rapidly scaling, global startup
The opportunity to work with smart, driven, and supportive colleagues
The ability to grow your talents and career!

Partners with Nonprofits
Orgs working to advance key causes we support get Gtmhub free: Education for All, Ethical Use of Data, Data Privacy and Data Governance, Diversity in STEM, and a Healthy Planet. www.gtmhub.com/gives
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Unconscious bias training
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
DEI at Gtmhub and in hiring specifically is a big focus area of 2022. We track, report on, and evaluate key DEI hiring metrics quarterly - where do we need to improve, and how do we get there?
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
We cover 100% of employee health insurance coverage and 50% of spouse/dependents. Our most popular plan is a $500 deductible plan through UHC, guaranteeing out-of-pockets are kept to a minimum.
Life Insurance
Team workouts
Team hikes, group fitness classes, team runs + cycling - it's nice to switch up the usual happy hour bite and beer for a bit of exercise and endorphin boost every now + then!
Retirement & Stock Options Benefits
Company Equity
Managers submit nominations quarterly. We firmly believe team members who go above and beyond to make Gtmhub a success should share in that success. Granted options vest over a four-year period.
Performance Bonus
We run bonus reviews quarterly - team members are evaluated on values alignment and extraordinary performance and receive bonuses up to 25%. We budget for the max bonus amount + see average around 15%
Child Care & Parental Leave Benefits
Flexible Work Schedule
We're flexible outside of meetings which tend to be in the morning as over 50% of our colleagues are in EU and 7-9 hrs ahead. We hire responsible adults + treat them as such. Do what you need to do!
Remote Work Program
We're incredibly flexible with remote work. We have a recently upgraded office in Denver that is available for use, but we are also happy for our team to work remote as often as they'd like!
Family Medical Leave
We offer up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Adoption Assistance
Eligible employees are able to receive up to $1,500 reimbursement for eligible adoption expenses through our adoption assistance benefit.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
We offer pre-tax commuter benefits to all eligible employees :)
Company Outings
We try to get together semi-regularly for team happy hours and events (virtual and in person). We do a company-wide annual holiday party and are working on plans for a company retreat.
Happy Hours
Home Office Stipend for Remote Employees
We've got you, to get you what you need! We'll purchase the essentials - monitors, keyboards, accessories, etc, up to $300.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
We do semi-regular, optional lunch and learns via Udemy
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks

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