Head of Paid Search Strategy

| Remote

Some people go to work. 

At RingCentral, you’ll change the way the world works.

RingCentral is the global leader in cloud-based communications and collaboration software. We are fundamentally changing the nature of human interaction—giving people the freedom to connect powerfully and personally from anywhere, at any time, on any device. We’re a $1.5 billion company that’s growing at 30+% annually and we’re expanding our Marketing Team to make sure we stay ahead of the competition. 

Who you are: 

  • You are a modern SEM thought leader and data-driven storyteller with executive presence. 
  • As a Paid Search Strategy Lead you will have ownership over a multi-million dollar search budget, with the objective of driving pipeline and product sign ups and delivering on revenue targets. 
  • You will meet your goals by leveraging cutting edge campaign automation, bidding solutions, and advanced analytics. You will work closely with media partner teams (Google & Microsoft) to foster best in class campaigns.
  • You have a passion for the ever-changing B2B space and understand how to drive toward more than just a form fill - but rather a prospect with a high likelihood of driving RingCentral revenue for years to come.

What you will do:

  • Lead our SEM strategy and budget, from data/automated bidding to campaign structure and reporting / ROI 
  • Develop and manage SEM campaigns that align user queries to well crafted, brand-aligned ad copy, and landing pages 
  • Execute our key brand, competitive and non-brand search strategies - aligning with the business units on keywords, experience and messaging 
  • Work with marketing operations and analytics to continually improve measurement of the effectiveness of our campaigns
  • Work with data analytics and data science partners to improve experience in search engines and on landing pages, through smart utilization of machine learning

What you will need:

  • 8+ years experience in SEM and digital marketing 
  • Modern search experience - leaning into automation and data to drive decision making
  • Hybrid of B2B and consumer experience preferred 
  • Data driven and analytical at your core - comfortable with manipulating data at scale and creating your own analysis and insights 
  • Demonstrated experience delivering against marketing targets
  • Ad tech product knowledge (Google Analytics, Adobe, SA360, etc)
  • Experience collaborating with larger marketing teams, business operations, international teams, product teams, sales teams, etc. 
  • Ability to effectively communicate with VP+ and develop exec level presentations 
  • MBA preferred
What we offer: RingCentral offers all the work/life benefits you could ever want, (and none of the micromanagement.) 
  • Comprehensive medical, dental, vision, disability, life insurance
  • Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter Benefits
  • 401K match and ESPP
  • Flexible PTO
  • Wellness programs including 1:1 wellness coaching through TaskHuman and meditation guidance through Headspace
  • Paid parental leave and new parent gift boxes
  • Pet insurance
  • Employee Assistance Program (EAP) with counseling sessions available 24/7
  • Rocket Lawyer services that provide legal advice, document creation and estate planning
  • Employee bonus referral program
 RingCentral’s Marketing team uses data, strategy and creativity to share our story with the world—and this is a once-in-a-career chance to help plan, coordinate, implement, and oversee it. As part of the global leader in the Unified Communications space, you’ll be supported with the resources to produce work that not only moves the needle, but moves markets. RingCentral’s work culture is the backbone of our success. And don’t just take our word for it: we are recognized as a Best Place to Work by Glassdoor, the Top Work Culture by Comparably and hold local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining great people because we know you power our success. RingCentral offers on-site, remote and hybrid work options optimized for the ways we work and live now.About RingCentralRingCentral, Inc. (NYSE: RNG) is a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone™ (MVP™) global platform. More flexible and cost effective than legacy on-premises PBX and video conferencing systems that it replaces, RingCentral® empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location. RingCentral is headquartered in Belmont, California, and has offices around the world.RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • OracleDatabases
    • ConfluenceManagement
    • MedalliaCMS
    • BoxCMS
    • SalesforceCRM

An Insider's view of RingCentral

How do you collaborate with other teams in the company?

Our product makes collaboration at the core of our company. I like to leverage face-to-face communication and connect directly with other teams to discuss ways that we could be more effective in our hiring strategies. We are the type of company where people actually want to have direct connections because it preserves our values and our culture.

Anthony Smith

Team Lead, GSS Recruiting

How does the company support your career growth?

RingCentral is where I feel my career really took off. The career growth here is personalized, thoughtful, and supported by mentors and management. I love the work that I do and feel like my personality bleeds through into everything I touch. I have never felt so connected to an organization and I know there is only more good things ahead!

Melissa Regan

Manager, Global Onboarding & Enablement

How do you make yourself accessible to the rest of the team?

Being accessible is critical to RingCentral’s culture and success. I ensure I keep my door open and sit on the floor with the team. To me, nothing should prohibit you from being available to your team and others. I am glad to work at a company that gives me the tools and technology to connect - even when I am 300 miles away!

Ayub Mohammed

AVP, Small Business Sales

What are RingCentral Perks + Benefits

RingCentral Benefits Overview

RingCentral fosters career development and provides leadership training, education, workshops, and coaching for all employees. RingCentral promotes a healthy work-life balance by providing catered breakfast and lunch daily, as well as a kitchen stocked with a variety of complimentary beverages and delicious snacks.

At RingCentral, we offer a competitive benefits package including medical, dental, vision, 401K, Employee Stock Purchase Plans and many more perks!

Culture
Volunteer in local community
Through our CSR program, RCause, we take pride in our commitment to inclusivity, sustainability, and giving back to our communities. We offer employee matching and Volunteer Time Off.
Partners with Nonprofits
At RingCentral, we partner with nonprofits that drive impact towards environmental sustainability, social impact and responsible governance.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Our dedicated Learning & Development initiatives include Unconscious Bias AND Diversity & Inclusion training which are core to our mission in fostering, educating, and building our inclusive workforce
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
From Black Lives Matter, Women leaders, Pride, Hispanic heritage, Mothers and more, these employee-led ERG’s are a special part of our culture that we take pride in supporting and growing.
Hiring Practices that Promote Diversity
Our active hiring practices don’t discriminate on the basis of race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital or veteran status.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
RingCentral employees can contribute up to $5000 annually for Dependent Care FSA and up to $2750 for Health Care FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Our pet insurance policy can cover up to 50% of out of pocket expenses.
Wellness Programs
Our wellness programs include fitness and yoga classes, meditation and nutrition sessions and more, to keep all our employees feeling their best!
Onsite Gym
Team workouts
Besides RingCentral's onsite gym, we do many fitness classes that promote working together and having fun!
Mental Health Benefits
Mental health is very important to us, that’s why we have partnered with Headspace, offer counseling options, and conduct frequent virtual yoga and meditation sessions, to support our employees.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
RingCentral makes a matching contribution of 50% of your first 6% deferred.
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
We offer employee matching for charitable donations and through our Dollars for Doers program, RCause will donate $10/hr on behalf of any employee volunteering at the nonprofit of their choice.
Child Care & Parental Leave Benefits
Child Care Benefits
Supporting our working mothers, we’ve partnered with Milk Stork to deliver milk to their babies when traveling. We also send out gift boxes to all our new mothers and fathers!
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Company sponsored family events
RingCentral sponsors family oriented events ___.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
RingCentral offers employees professional development opportunities like Onsite training courses.
Diversity Program
Lunch and learns
Promote from within
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