Chewy is hiring a Head of Media Strategy & Planning to amplify all our brand marketing campaigns. Chewy marketing spend has scaled to over $500MM/year and is a big input to our 20MM+ Active customers. We are seeking a senior leader who can drive strategy and execution of brand marketing campaigns, lead a high bar team of traditional and digital media buyers, and demonstrate excellent creative judgment & intuition. You will be a key decision maker on not only the marketing channels and level of spend, but also the creative that resonates with customers in each channel. This leader will own developing media plans and work with multiple stakeholders across marketing and Chewy. The impact of this role is significant and broad, accounting for several of our KPIs.

The ideal candidate is a passionate consumer marketing leader who has a track record of achieving (and measuring) great results through innovative marketing programs across all types of mid and upper funnel channels (e.g., Linear, CTV, Audio, Display, Social). You must be adept at direct to consumer marketing and have successfully implemented traditional and digital media plans that fuel customer awareness and consideration. You will be known for trying new things and not working exclusively within the box. To be successful in this role, you must be, 1) a subject matter expert on media strategy including inhouse/agency structure, negotiations, and data driven decisions, 2) a strong communication and backbone skills to influence senior leaders, 3) a leader who can build a world class team, and 4) passionate about pets.

What You’ll Do:

• Own development and communication of the long-term vision, goals, and roadmap for media planning
• Build a best in class Media Strategy & Planning team and design an org structure that may include a hybrid in house + agency relationship
• In partnership with Marketing and Business leaders develop budget allocations across media, iterate on media mix scenarios, and deliver effective media plans
• Analyzing syndicated and proprietary data to determine the optimal media vehicles, reach, and frequency for influencing our target audiences
• Review of media buys and post analyses in close coordination with our Analytics team to ensure that media plans are maximizing ROI and achieving marketing goals. Drive a test and learn mindset
• Ability to conceptualize and execute projects, with strong bias for action, ability to prioritize and meet deadlines, and exceptional attention to detail

What You’ll Need:

• 10+ years of media agency or in-house agency experience, 5+ years managing teams
• Proven track record in attracting, developing, and motivating talent. Ability to continually raise the bar and leading teams to achieve results in a fast-paced environment
• Deep knowledge of media and the ability to develop comprehensive media plans including identifying target audiences and developing targeted campaigns
• A history of owning, developing, and communicating long-term vision and goals that drive strategies for a portfolio of products
• Comfortable presenting ideas to senior level leadership, balance feedback with backbone to deliver the best plan, and quick to apply any changes

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Chewy, please contact [email protected]. 
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