Head of Marketing Measurement & Analytics at WeightWatchers (New York City, NY or Remote)

| New York City, NY +80 more | Remote
Employer Provided Salary: $170,000-$220,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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WW is looking for candidates to help change people's lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.
Who we are
The North American Performance marketing team is responsible for driving subscription growth and revenue for the US and Canadian markets. The team helps WW optimize and expand its Programmatic presence, helping new and returning WW customers take action and ultimately sign-up for the proven and award-winning WeightWatchers program.
What you will do
  • Own & Execute WW's Global media measurement planning & learning agenda, aiming to maximize business impact, including: market, multi-channel & audience approaches
  • Build your own 1P audiences for user level media testing, working collaboratively with our Data Science & CRM teams on user and/or incremental testing & analysis at large
  • Lead our MMM & MTA partnerships, owning use cases, insights elevation and quarterly/annual data collection & rebuilds
  • Compile global media analysis & insights, as it relates performance drivers/detractors vs. our targets
  • Work directly with our Finance and Data Science partners to support & build ongoing business forecasts
  • Support & augment media projection models, ensuring tracking/trending towards overall business, country & channel level KPI's
  • As a result, be acutely aware of reporting objectives and deliver insights and commentary that can inform and impact performance trend
  • Understand market & regional media performance trends down to channel level, advising Investment teams and/or leadership of trends
  • Collaborate with external partners (Google, Facebook, Neustar,etc) to develop, refine and our measurement framework, taking multiple markets into account
  • Work closely with Email Marketing, Creative, Site Marketing & Promotions, etc to foster continual conversations unto causal/correlated drivers to performance (i.e. promo, audience, etc)
  • Act as Global SME and foster an "open door policy" whereby you converse with, train and augment global team members with a thirst for marketing analytics knowledge

Who you are
  • 10+ years in progressive analytics roles, predominantly marketing based (agency or client (in-house))
  • Demonstrated application of test & learn mantra, through creation and execution of test designs and roadmaps
  • Practical experience with media analytics, sophisticated measurement models & testing methods (split testing, incrementality (lift testing), geo based, etc) to drive business impact
  • Expert understanding of media measurement tools & systems, with specific emphasis on MTA & MMM, to aid in your analysis
  • Expert understanding of marketing ecosystem and how channels/mediums play off one another (or not), especially as it relates to international nuances
  • SQL capabilities are a must (R is an asset)
  • Strong collaboration mindset, as this role will work very closely with the Pricing & Promotions, Data Analytics, Media Strategy and Investment teams
  • Excellent presentation skills, with the ability to turn raw mined data into digestible and actionable insights/recommendations
  • Degree in Marketing, Business, Finance or related experience in managing media analytics

Base salary may vary depending on, but not limited to: skills, experience, and location.
Base Salary - $170,000 - $220,000/yr
At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • Vue.jsFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • FigmaDesign
    • SketchDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • DrupalCMS
    • DocuSignCRM
    • HubSpotCRM
    • LinkedIn SalesNavigatorCRM
    • BrazeCRM
    • ZoomInfoCRM
    • SendGridEmail

What are WeightWatchers Perks + Benefits

WeightWatchers Benefits Overview

- Work from Wherever: WW’s Work From Wherever (#WfW) philosophy empowers our employees to shape when, where, and how they work best.
- Year-round Flex Fridays (not just Summer Fridays!)
- Generous Wellbeing Allowance to cover expenses across the pillars of Physical, Mental, Financial, & Social Wellness
- Friends & Family access to WW to inspire healthy habits in our community
- Complimentary memberships to ClassPass Digital and discounted rates for fitness goals, Sibly for resilience, Aura for digital security, One Medical for convenient care, & WW memberships for the most liveable wellness plan!
- 6 months paid parental leave at 100% salary for all eligible parents that can be taken non-consecutively after the first 3 months. Must be used within 18 months of the birth or placement of the child
- 6 weeks of recovery time for birthing parents, preceding the parental leave
- Paid leave for pregnancy loss under our bereavement policy
- Family planning support including infertility treatment and fertility preservation
- Adoption and Surrogacy assistance
- Complimentary Snoo Bassinet Rental
- Kunik, a virtual caregiver membership
- Care.com membership
- Child life insurance
- Family Medical Leave
- State Paid Family Leave

Volunteer in local community
WW Good is our initiative to ensure wellness resources are accessible to all communities because we believe that Healthy Living is a Human Right.
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Work from Wherever (#WfW), WW’s global work philosophy, embraces the future of work as human-centric by empowering its employees to shape when, where, and how they work best.
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
WW offers a generous wellbeing allowance to cover expenses across the pillars of Physical, Mental, Financial, & Social Wellness, One Medical for convenient care, & memberships to ClassPass Digital.
Team workouts
Mental health benefits
Work from Wherever, Year-round Flex Fridays, generous Wellbeing Allowance, access to Sibly, a talk therapy provider, financial wellbeing workshops, and Aura for digital security.
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
WW supports working parents by offering memberships with Kunik, a virtual caregiver membership, Care.com, and provides discounts to programs that will help your children's development.
Generous parental leave
- 6 mos. paid parental leave at 100% salary for all eligible parents that can be taken non-consecutively after the first 3 mos., 6 weeks of recovery time for birthing parents, preceding parental leave
Family medical leave
Adoption Assistance
WW provides employees with adoption and surrogacy assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Professional Development Benefits
Tuition reimbursement
Promote from within
Continuing education stipend
Online course subscriptions available
Customized development tracks

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