Job Requisition ID #

21WD52845

Position Overview
Innovyze, an Autodesk Company is the global leader in building innovative, industry-leading software for the water industry for over 35 years. Innovyze serves thousands of clients including the largest utilities, ENR design firms, consultancies and refining plants around the world.

Our clients include the majority of the largest UK, Australasian, East Asian and North American cities, foremost utilities on all five continents, and ENR top-rated design firms. With unparalleled expertise and offices in North America, Europe, and Asia Pacific, the Innovyze connected portfolio of best-in- class product lines empower thousands of engineers to competitively plan, manage, design, protect, operate and sustain highly efficient and reliable infrastructure systems, and provides an enduring platform for customer success.

In this role you will lead a multi-disciplinary marketing organization reporting into the VP of Innovyze, a recently acquired business unit and global leader in water distribution, drainage design and asset management software for the water industry. You will be responsible for all aspects of marketing including industry, product, digital, demand generation, content, event, and technical marketing with the objective of driving business results for Innovyze while also preparing the marketing group for integration into Autodesk and ensuring the sustained growth of the water business line. You will work closely with Autodesk's Emerging Products, Acquisitions and Growth team to implement proven growth strategies and leverage other Autodesk marketing groups to attain business results.

Responsibilities

• Manage and coach a high performing team of diverse marketing professionals to drive growth and execute on the vision and strategy for the Innovyze business line
• Lead the development of complex, integrated, and omnichannel marketing programs that support the full customer buying journey to achieve business goals
• Oversee a comprehensive content strategy for Innovyze including compelling success stories and a regular cadence of content to drive awareness, demand and build community
• Partner with the business strategy, and audience insights teams to develop and communicate compelling and differentiated messaging for use across the buyer journey
• Continuously monitor the competitive landscape and research and analyze customer needs and behaviors to stay ahead of industry trends and enable teams across the company to maximize their effectiveness

The Ideal Candidate

• Are results-driven and have experience across multiple marketing functions
• Thrive in a dynamic environment where requirements shift to meet changing business needs
• Are a strategic thinker with an appreciation for, and understanding of, omnichannel marketing
• Have an ability to juggle multiple projects, influence stakeholders and drive decisions to closure
• Are a team player who is willing to engage in both strategic and tactical work as business needs dictate
• Are a data driven marketer who uses market intelligence and analytics to measure and optimize marketing efforts and programs
• Have an ability to simplify and communicate complex strategies to internal and external stakeholders and inspire others with the business' vision for the water industry

Minimum Qualifications

• Defining marketing goals and objectives for your group and leading team members from planning through execution
• Successfully leading inbound marketing initiatives across the buyer's journey and for diverse audiences tracking budget and ROI and driving continuous optimization across all channels
• Conducting customer research to inform messaging, value propositions, buyer personas and marketing opportunities
• Managing teams through organizational change
• Working effectively in global virtual and dispersed teams
• Coordinating people and activities across multiple functional areas, including product management, industry and retention marketing, public relations, demand generation and corporate marketing groups
• Managing and allocating budgets for marketing initiatives, tracking ROI and driving continuous optimization across channels
• Experience and knowledge in working with public agencies/utilities

Preferred Qualifications

• 10+ years of experience in a marketing role
• Previous management experience essential
• Global business experience
• Working with Water, Civil Engineering or AEC engineering providers
• B2B software or SaaS based businesses preferred
• MBA or Master's degree in marketing or communications preferred

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

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